Content Strategy <ul><li>A look in to Connecting Up's approach </li></ul>Presented by:  Shai Coggins Manager, Communicatio...
Main Areas <ul><li>Purpose </li></ul><ul><li>Content Goals </li></ul><ul><li>Tasks </li></ul><ul><li>Time and Work Load </...
Content Goals <ul><li>Existing content - Types, aims, source, frequency </li></ul><ul><li>New content types (based on reva...
Tasks <ul><li>Content audit </li></ul><ul><li>Gap analysis / recommendations </li></ul><ul><li>Content documentations </li...
Key area:  Resource allocation Resource allocation <ul><li>Time, budget, staffing </li></ul>
How we got here <ul><li>Organisational goals  - where we are, where we want to be... How? </li></ul><ul><li>Audit / stockt...
Some key metrics for content <ul><li>Meeting organisational objectives </li></ul><ul><li>Website traffic </li></ul><ul><li...
Questions? <ul><li>[email_address] </li></ul><ul><li>Twitter/Skype: @shaicoggins  </li></ul>
General Questions for Discussion <ul><li>How do you measure the effectiveness of your content? </li></ul><ul><li>How do yo...
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Content strategy: TSG webinar

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Slide deck for a "closed" webinar on content strategy for TechSoup Global content group.

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Content strategy: TSG webinar

  1. 1. Content Strategy <ul><li>A look in to Connecting Up's approach </li></ul>Presented by: Shai Coggins Manager, Communications & Web Content Connecting Up - http://connectingup.org/
  2. 2. Main Areas <ul><li>Purpose </li></ul><ul><li>Content Goals </li></ul><ul><li>Tasks </li></ul><ul><li>Time and Work Load </li></ul>
  3. 3. Content Goals <ul><li>Existing content - Types, aims, source, frequency </li></ul><ul><li>New content types (based on revamp) </li></ul><ul><li>Social media platforms - Rationale, Schedule, Approach </li></ul><ul><li>E-newsletters </li></ul><ul><li>Not in strategy (yet): Webinars </li></ul>
  4. 4. Tasks <ul><li>Content audit </li></ul><ul><li>Gap analysis / recommendations </li></ul><ul><li>Content documentations </li></ul><ul><li>Content maintenance </li></ul>
  5. 5. Key area: Resource allocation Resource allocation <ul><li>Time, budget, staffing </li></ul>
  6. 6. How we got here <ul><li>Organisational goals - where we are, where we want to be... How? </li></ul><ul><li>Audit / stocktake - What's there... What's working/not working... What's missing? </li></ul><ul><li>Research - How are others doing it? Stats... Opening to community... </li></ul>
  7. 7. Some key metrics for content <ul><li>Meeting organisational objectives </li></ul><ul><li>Website traffic </li></ul><ul><li>Social media metrics </li></ul><ul><li>Community involvement </li></ul><ul><li>Other statistics - conference delegates, competition / project participation (CTK, surveys, etc) </li></ul>
  8. 8. Questions? <ul><li>[email_address] </li></ul><ul><li>Twitter/Skype: @shaicoggins </li></ul>
  9. 9. General Questions for Discussion <ul><li>How do you measure the effectiveness of your content? </li></ul><ul><li>How do you engage with content contributors outside the organisation? (Event speakers, guest bloggers, etc.) How would you like to use them better? </li></ul><ul><li>What do you need help with, that someone on this call could help you with? </li></ul>

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