Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media 101 for Not-for-Profits [Webinar]

1,278 views

Published on

This is the slide deck I used for the social media 101 webinar I conducted for Connecting Up 2012 (#CU12) conference delegates last 19 Apr 2012. Great turnout + plenty of interesting questions after the presentation.

Published in: Business, Technology, Education
  • Be the first to like this

Social Media 101 for Not-for-Profits [Webinar]

  1. 1. Social Media 101 for Not-for-Profit OrganisationsWebinar by Shai Coggins, Content & Community Manager, Connecting Up - http://connectingup.org/
  2. 2. Agenda for Social Media 101
  3. 3. Agenda for Social Media 1013-step social media strategy
  4. 4. Agenda for Social Media 1013-step social media strategyMaximising tools (Facebook & Twitter tips)
  5. 5. Agenda for Social Media 1013-step social media strategyMaximising tools (Facebook & Twitter tips)Overall and best practice tips
  6. 6. Agenda for Social Media 1013-step social media strategyMaximising tools (Facebook & Twitter tips)Overall and best practice tipsQuestions
  7. 7. Social Media Advice in a Nutshellfrom socialbrite.org
  8. 8. 3-Step Social Media Strategy
  9. 9. 3-Step Social Media StrategyStep 1: Ask important questions
  10. 10. 3-Step Social Media StrategyStep 1: Ask important questions Step 2: Set goals and map ideas
  11. 11. 3-Step Social Media StrategyStep 1: Ask important questions Step 2: Set goals and map ideas Step 3: Plan implementation and measurement
  12. 12. Ask important questions
  13. 13. Ask important questionsWhere is your organisationsonline HQ?
  14. 14. Ask important questionsWhere is your organisationsonline HQ?Who’s going to manage?
  15. 15. Ask important questionsWhere is your organisationsonline HQ?Who’s going to manage?Where are your stakeholdersonline?
  16. 16. Ask important questionsWhere is your organisationsonline HQ?Who’s going to manage?Where are your stakeholdersonline?What do you expect to get outof social media?
  17. 17. Ask important questionsWhere is your organisationsonline HQ?Who’s going to manage?Where are your stakeholdersonline?What do you expect to get outof social media?What should be in your policy?
  18. 18. Set goals and map ideas
  19. 19. Set goals and map ideasStart with essentials - rateimportance! Drive traffic to website, fundraising, community engagement, marketing, media outlet, thought leadership, etc
  20. 20. Set goals and map ideasStart with essentials - rateimportance! Drive traffic to website, fundraising, community engagement, marketing, media outlet, thought leadership, etcTypes of content Create, curate, and share Text, photos, videos, slide decks
  21. 21. Plan implementation & measurement
  22. 22. Plan implementation & measurement Social media policy - http://socialmedia.policytool.net/
  23. 23. Plan implementation & measurement Social media policy - http://socialmedia.policytool.net/ Schedule/content calendar Google Docs, Outlook, etc
  24. 24. Plan implementation & measurement Social media policy - http://socialmedia.policytool.net/ Schedule/content calendar Google Docs, Outlook, etc Measurement tools Edgerank Checker, Social Sprout, TwentyFeet, Google Analytics, Hootsuite, PostRank Analytics, etc
  25. 25. Maximising Tools
  26. 26. Learn required tools and resources
  27. 27. Learn required tools and resourcesStart with 1-2 accounts
  28. 28. Learn required tools and resourcesStart with 1-2 accountsKeep it active and engage!
  29. 29. Learn required tools and resourcesStart with 1-2 accountsKeep it active and engage!Most active (in Australia):Facebook, LinkedIn, and Twitter
  30. 30. Learn required tools and resourcesStart with 1-2 accountsKeep it active and engage!Most active (in Australia):Facebook, LinkedIn, and TwitterUseful tools: Tumblr, Hootsuite,Crowdbooster, Flickr, Animoto(video)
  31. 31. Learn required tools and resourcesStart with 1-2 accountsKeep it active and engage!Most active (in Australia):Facebook, LinkedIn, and TwitterUseful tools: Tumblr, Hootsuite,Crowdbooster, Flickr, Animoto(video)Other tools: photography, audio,and video creation and editing
  32. 32. Why Facebook?http://www.connectingup.org/resources/learning-centre/ facebook-101-nonprofits-basic-tips-and-guidelines
  33. 33. Australian reach (Mar ’12): 10.8+M users, 51.2% ofpopulation, 46% male/54% female
  34. 34. Australian reach (Mar ’12): 10.8+M users, 51.2% ofpopulation, 46% male/54% femaleChoose between Facebook Page (larger reach) or FacebookGroup (closer reach)
  35. 35. Australian reach (Mar ’12): 10.8+M users, 51.2% ofpopulation, 46% male/54% femaleChoose between Facebook Page (larger reach) or FacebookGroup (closer reach)Types of content: positive, multimedia, regular but avoid “walloverkill”
  36. 36. Australian reach (Mar ’12): 10.8+M users, 51.2% ofpopulation, 46% male/54% femaleChoose between Facebook Page (larger reach) or FacebookGroup (closer reach)Types of content: positive, multimedia, regular but avoid “walloverkill”Metrics: Facebook Insights, Edgerank Checker, Analytics
  37. 37. Follow other organisations pages and interact with them
  38. 38. Follow other organisations pages and interact with themLike, comment, and share content
  39. 39. Follow other organisations pages and interact with themLike, comment, and share contentInvite selected people who might be interested in your work
  40. 40. Follow other organisations pages and interact with themLike, comment, and share contentInvite selected people who might be interested in your workCreate Facebook-specific campaigns
  41. 41. Follow other organisations pages and interact with themLike, comment, and share contentInvite selected people who might be interested in your workCreate Facebook-specific campaignsIntegrate with your overall online presence.
  42. 42. Why Twitter?http://www.connectingup.org/resources/learning-centre/ twitter-first-steps
  43. 43. Australian reach (Mar ’12): 1.6 M users, 64% male/36% female
  44. 44. Australian reach (Mar ’12): 1.6 M users, 64% male/36% femaleTypes of content: balanced (555+), regular posts (re-postsacceptable), participatory (hash tags- #)
  45. 45. Australian reach (Mar ’12): 1.6 M users, 64% male/36% femaleTypes of content: balanced (555+), regular posts (re-postsacceptable), participatory (hash tags- #)Tweetchats (#npau - chat is on every Wed fortnight, 3pmAEDT), Live events (#CU12)
  46. 46. Australian reach (Mar ’12): 1.6 M users, 64% male/36% femaleTypes of content: balanced (555+), regular posts (re-postsacceptable), participatory (hash tags- #)Tweetchats (#npau - chat is on every Wed fortnight, 3pmAEDT), Live events (#CU12)Metrics: TwentyFeet, Crowdbooster, HootSuite
  47. 47. Follow and be followed - consider introductions
  48. 48. Follow and be followed - consider introductionsUtilise lists!
  49. 49. Follow and be followed - consider introductionsUtilise lists!Reply, retweet, and fave
  50. 50. Follow and be followed - consider introductionsUtilise lists!Reply, retweet, and faveShare original and useful content
  51. 51. Follow and be followed - consider introductionsUtilise lists!Reply, retweet, and faveShare original and useful contentUse an app and/or desktop client (HootSuite, TweetDeck,Twitter app, etc)
  52. 52. Other popular social networks
  53. 53. Some best practice tips
  54. 54. Some best practice tipsIntegrate
  55. 55. Some best practice tipsIntegrateConnect
  56. 56. Some best practice tipsIntegrateConnectSimplify
  57. 57. Some best practice tips Take it back to base/Integrate HQConnectSimplify
  58. 58. Some best practice tips Take it back to base/Integrate HQ Engage, collaborate,Connect bring it offlineSimplify
  59. 59. Some best practice tips Take it back to base/Integrate HQ Engage, collaborate,Connect bring it offline Use schedules andSimplify tools that suit your lifestyle
  60. 60. Questions?Shai Coggins - Twitter: @shaicoggins |Email: sc@connectingup.orgConnecting Up - Twitter:@ConnectingUp | Email:content@connectingup.org | Web:http://connectingup.org/ (Blog +Learning Centre)

×