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Growing Social Media Strategy for Nonprofits in Australia: Connecting Up 2011

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Shai Coggins
Shai Coggins
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Growing Your Nonprofit Social Media Strategy Connecting Up 2011 Conference Reboot Your Nonprofit Twitter Hash Tag: #CU11 Melbourne, Australia 1 – 3 June 2011 Presentation by: Shai Coggins Manager, Communications & Web Content Twitter: @shaicoggins
 
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Social Media Use in Australia (2011) Video Source: Box Hill Institute
Source: Google Ad Planner Tool *UAV – Unique Australian Visitors Australian Social Media Use (May 2011)
[object Object]
Word of Mouth = Social Networking
 
Recruit volunteers Engage with Stakeholders Fundraising Campaign
Feedback, Promotions, Comments, Likes... http://www.facebook.com/pages/The-Parents-Jury/111753535541539 http://www.facebook.com/pages/A-Stronger-Voice-For-Greater-Western-Sydney/469351070787
Social Media Growth Stages Partly based on Beth Kanter’s Social Media Strategy Blocks ( http://bethkanter.org / | Twitter: @kanter) SIT CRAWL WALK RUN FLY
Growth Stage: SIT ,[object Object],[object Object],[object Object]
Growth Stage: CRAWL ,[object Object],[object Object],[object Object],[object Object],[object Object]
Growth Stage: WALK ,[object Object],[object Object],[object Object],[object Object],[object Object]
Growth Stage: RUN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growth Stage: FLY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which stage are you at right now? SIT CRAWL WALK RUN FLY Social Media Growth Stages
Social Media Strategy
Growth Tips: PLAN
Growth Tips: EXECUTE
Growth Tips: MEASURE & ANALYSE
 
Twitter: @ConnectingUp Facebook: http://www.facebook.com/connectingup Website: http://connectingup.org Twitter: @DonorTec Facebook: http://www.facebook.com/pages/DonorTec/185503456986 Website: http://donortec.org
Thank You!

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Growing Social Media Strategy for Nonprofits in Australia: Connecting Up 2011

  • 1. Growing Your Nonprofit Social Media Strategy Connecting Up 2011 Conference Reboot Your Nonprofit Twitter Hash Tag: #CU11 Melbourne, Australia 1 – 3 June 2011 Presentation by: Shai Coggins Manager, Communications & Web Content Twitter: @shaicoggins
  • 2.  
  • 3.
  • 4. Social Media Use in Australia (2011) Video Source: Box Hill Institute
  • 5. Source: Google Ad Planner Tool *UAV – Unique Australian Visitors Australian Social Media Use (May 2011)
  • 6.
  • 7. Word of Mouth = Social Networking
  • 8.  
  • 9. Recruit volunteers Engage with Stakeholders Fundraising Campaign
  • 10. Feedback, Promotions, Comments, Likes... http://www.facebook.com/pages/The-Parents-Jury/111753535541539 http://www.facebook.com/pages/A-Stronger-Voice-For-Greater-Western-Sydney/469351070787
  • 11. Social Media Growth Stages Partly based on Beth Kanter’s Social Media Strategy Blocks ( http://bethkanter.org / | Twitter: @kanter) SIT CRAWL WALK RUN FLY
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  • 17. Which stage are you at right now? SIT CRAWL WALK RUN FLY Social Media Growth Stages
  • 19. Growth Tips: PLAN
  • 20. Growth Tips: EXECUTE
  • 21. Growth Tips: MEASURE & ANALYSE
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  • 23. Twitter: @ConnectingUp Facebook: http://www.facebook.com/connectingup Website: http://connectingup.org Twitter: @DonorTec Facebook: http://www.facebook.com/pages/DonorTec/185503456986 Website: http://donortec.org