Foursquare Not very successful 3 check in locations Only check ins by classmates in one location “market square” Lack soci...
Instagram Went okay Only one user for the account Not able to tag the “chalkabout” profile Only 10 followers Lack of socia...
Pinterest Went okay Not enough followers No re-pins by current followers Not right channel for hockey team
Doodle.ly Not successful No engagement Only select people useDoodle.ly No cross media integration with other platforms
Youtube Success 147 views on both uploaded videos of event Videos linked to the Facebook page Before and after videos of e...
Slideshare Semi success Each slide had over 50 views 16 followers Able to share over all platforms Visual appeal
Twitter 2 personal Twitter accounts No retweets or favourites One of the top tool for a flash mob
FacebookSuccess25 likesWas able to share over multiple social mediaplatformsAllowed for updates
Google Plus+ Able to create event for flash mob Used personal accounts Good tool to bring in people from different areas M...
Mistakes/MissedOpportunities More pre-planning time needed Building more of a community for the event Settling on a clear ...
Content (The good and theBad) Every channel was utilized Needed more cross media integration with each channel should of o...
Top Success Town square was optimal spot to hold a bigger event Youtube videos were success Creative artwork in town squar...
RecommendationsMore time to build a communityMore cross media integrationEvent should have been held in only one areaThe e...
CMOSTMultiple channels were usedAll channels should of tried to connect with oneanother to gain more followersA few to man...
Channel Choice Too many channels were used Facebook, Twitter and Youtube would be the best tools to approach a flash mob W...
MARCOMNot enough of a connection to the FrontsLittle to no results were madeDid not target the Fronts fans appropriately
Tactics Location at market square was a prime location for a bigger event Timing need to be changed to an earlier time 4:1...
Flash Mob - MCOM42
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Flash Mob - MCOM42

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Kingston Flash Mob

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Flash Mob - MCOM42

  1. 1. Foursquare Not very successful 3 check in locations Only check ins by classmates in one location “market square” Lack social media integration i.e. Twitter integration capability but was not utilized
  2. 2. Instagram Went okay Only one user for the account Not able to tag the “chalkabout” profile Only 10 followers Lack of social media integration
  3. 3. Pinterest Went okay Not enough followers No re-pins by current followers Not right channel for hockey team
  4. 4. Doodle.ly Not successful No engagement Only select people useDoodle.ly No cross media integration with other platforms
  5. 5. Youtube Success 147 views on both uploaded videos of event Videos linked to the Facebook page Before and after videos of event
  6. 6. Slideshare Semi success Each slide had over 50 views 16 followers Able to share over all platforms Visual appeal
  7. 7. Twitter 2 personal Twitter accounts No retweets or favourites One of the top tool for a flash mob
  8. 8. FacebookSuccess25 likesWas able to share over multiple social mediaplatformsAllowed for updates
  9. 9. Google Plus+ Able to create event for flash mob Used personal accounts Good tool to bring in people from different areas Made into an event only one person attended
  10. 10. Mistakes/MissedOpportunities More pre-planning time needed Building more of a community for the event Settling on a clear plan took to much valuable time Changed from flash mob to just event To far spread The event should have been held in one central area
  11. 11. Content (The good and theBad) Every channel was utilized Needed more cross media integration with each channel should of optimized Channels that posted before and after shots was a success because it was a way to measure the event Not enough followers from outside the class used other tools such as Foursquare, Pinterest, Doodly.
  12. 12. Top Success Town square was optimal spot to hold a bigger event Youtube videos were success Creative artwork in town square Lots of Twitter and Instagram photos
  13. 13. RecommendationsMore time to build a communityMore cross media integrationEvent should have been held in only one areaThe event should have been held early on (To Cold)Should of utilized some traditional medias as well
  14. 14. CMOSTMultiple channels were usedAll channels should of tried to connect with oneanother to gain more followersA few to many unnecessary channels used forthe eventSome integration went well (Twitter, Facebook)
  15. 15. Channel Choice Too many channels were used Facebook, Twitter and Youtube would be the best tools to approach a flash mob With tools mentioned above creating a tighter community would have been easier With three channels mention creating a community and buzz would be more successful
  16. 16. MARCOMNot enough of a connection to the FrontsLittle to no results were madeDid not target the Fronts fans appropriately
  17. 17. Tactics Location at market square was a prime location for a bigger event Timing need to be changed to an earlier time 4:17 was to late Engagement, needed more interaction

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