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Stanford Sunscreen Challenge


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Published in: Health & Medicine
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Stanford Sunscreen Challenge

  1. 1. Alex Muller
  2. 2. <ul><li>Influence at least 5 people to apply sunscreen daily (form a new habit) </li></ul><ul><li>Use mobile or social technology in a significant way </li></ul>
  3. 3. <ul><li>Fogg Behavior Model </li></ul><ul><li>For a person to perform a behavior, 3 things are necessary: </li></ul><ul><li>Motivation </li></ul><ul><ul><li>A reason to perform the behavior </li></ul></ul><ul><li>Ability </li></ul><ul><ul><li>The capacity to perform the behavior </li></ul></ul><ul><li>Trigger </li></ul><ul><ul><li>A reminder to perform the behavior </li></ul></ul>
  4. 4. <ul><li>Use the concepts of the Fogg Behavioral Model and the social networking site Facebook to create the habit of applying sunscreen daily </li></ul><ul><li>Target User: College Students </li></ul><ul><ul><li>Aware of the harmful effects of overexposure to sunlight </li></ul></ul><ul><ul><li>Frequent users of Facebook </li></ul></ul>
  5. 5. <ul><li>Sunscreen was placed on a table next to the exit of a Stanford dormitory </li></ul><ul><li>Everyone living on that floor was invited to apply sunscreen as they left the building </li></ul><ul><li>A sign encouraged users to go online to the project’s Facebook page </li></ul>
  6. 6. <ul><li>Participants were invited to become fans of the Stanford Sunscreen Challenge Facebook page and post their sunscreen usage on the wall </li></ul>
  7. 7. <ul><li>Motivation </li></ul><ul><ul><li>Using Facebook to add a social dynamic to applying sunscreen will increase people’s desire to use it </li></ul></ul><ul><li>Ability </li></ul><ul><ul><li>Providing free sunscreen increases participants’ ability to apply it by removing monetary costs </li></ul></ul><ul><li>Trigger </li></ul><ul><ul><li>Placing sunscreen next to the exit provides a highly visible trigger to apply it before going outside </li></ul></ul>
  8. 8. <ul><li>More than 5 people used sunscreen, but none used it every day over two weeks </li></ul><ul><li>The most frequently that a person used sunscreen was every day it was not raining; the least frequently was once </li></ul><ul><li>The Facebook page garnered only 3 fans and one wall post, although it had more than 50 views </li></ul>
  9. 9. <ul><li>Positives </li></ul><ul><li>Several people noted that the positioning of the sunscreen caused them to use it when they normally would not have </li></ul><ul><li>Negatives </li></ul><ul><li>People rarely applied sunscreen when it was raining </li></ul><ul><li>Some people declined to use sunscreen due to sensitive skin </li></ul><ul><li>Motivation to put on sunscreen appeared low; people were often too busy to apply sunscreen </li></ul>
  10. 10. <ul><li>Positives </li></ul><ul><li>The number of views indicated that people were going to the Facebook page </li></ul><ul><li>Negatives </li></ul><ul><li>The content of the page was not interesting enough to encourage people to become fans or post on the wall </li></ul><ul><li>The network of people who were aware of the page was only a fraction of the total dorm community, which may have made it less social </li></ul>
  11. 11. <ul><li>Real World </li></ul><ul><li>Making sunscreen application a daily habit may require attaching it to a more consistent existing habit </li></ul><ul><li>Online </li></ul><ul><li>For the Facebook page to work, there must be more engaging content for people to interact with </li></ul>