3. Agenda
• Use case: @cal, UC Berkeley’s alumni community
• Updating @cal. Integrating social media.
• Measuring
• Tools and resources you can use in your work
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9. Oh so 2007
• Integrating with commercial social networks
• Quest for data
• Authentication services
• Defining purpose for use of social media
• Real time
• Mobile
• Geolocation
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10. What drives you?
• Optimize around your audience
• Constituent-constituent contact in social space
• Seamless customer service
• Campus collaboration
• Tightening finances
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11. What drives your constituents?
• University pride
• Entertainment
• Ego
• Nostalgia
• Connecting with context
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19. Strategic to Tactical
1.Business objectives
2.What to measure
3.How to collect
4.How to analyze
5.How to create Key Performance Indicators (KPI)
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