1.
Event Planning
Social Media
1Promotion/Before
&
Event Listing
Create an event page via
Facebook or Google+ for
attendees to network.
Registration
Encourage attendees to
post about the event during
event registration or ticket
sales, this is FREE promotion. Engagement
Get attendees involved with
the event by asking them
to vote on speakers, rate
bands, etc. to create buzz.
2Live/During
Live Streaming
Event staff need
to be posting
content as it is
happening.
Document it
Event staff or hired professionals
need to be taking pictures and
video for sharing.
Check-Ins
Encourage attendees to
Check-In at different loca-
tions around the venue.
Prizes
Give attendees incentives
for being active on
social media such as
“Tweet of the Day!”
3Post-life/After
Feedback
Monitor the chatter on social
media to gauge customer
sentiment to make improve-
ments for next year.
Videos
Use video, such
as YouTube, to
encourage future
success.
Community
Don’t lose the communi-
ty that was just created,
keep attendees and future
attendees engaged year-
round with relevant content.
#Make hashtags
relevant to the
event and get them
trending before,
during, and after!