Audience research was a highly important factorfor me as this is what will determine who will be watching our film. Knowing that we wanted to produce a crime thriller film meant we have tonarrow down the mass market to a niche market. The niche market being an audience who enjoy crime thriller.
We produced a questionnaire which was asked people to complete inorder to narrow down those who prefer other genre’s and those who likethriller films. In the questionnaire that we produced we equally handedthem out, 5 to females and 5 to males in order to retain the equalityamongst the answers. In thequestionnaire we asked simple question suchas ‘How often do you watch thriller films’and ‘what are you top three genre’s’. As youcan see these are un-biased and not specifically focused on our courseworkas this is the mass audience, not the niche.
Once we received all of the responses we analysed the answersto find out what we needed to. Things that really stood out to me included that thriller or crime were in the top 3 genre’s of 75% of participants, they clearly labelled that music, use of lighting and a twisted plot was the most relevant codes and conventions and also that storyline was what appealed to them most. Now that we knew this it abled us to implement all of this into our film as this is what the mass audience expected to see in our thriller film. This was beneficial to use as we also noticed that most answers were similar.
Knowing what we had learnt from the audiencequestionnaire we felt confident that we wanted touse new line cinema as the participants wereaware of this film studio. Furthermore, the filmsthat the participants noted including ‘Taken’ werefilms that I have analysed highlighting that weeffectively chose the right films for the genre. Thekidnapping storyline, something that we knewwas important felt adequate as this would keep theaudience attracted and appealed in the opening ofthe film.
We also looked at secondary research after conducting our own primary research. This was done by looking at further cinematic sources such as the MPAA.From these graphs we were able tointerpret the success of our film. Thegraph showed us that there was a 1%different between females and malesviewing of films underlining that ourfilm was likely to be viewed by bothsexes. Another graph showed that theages between 14-24 years are most likelyto watch a film potentially due to thespare time and social commitments thatthey have.
Due to the sensitive plot that we was covering(kidnapping) we was unsure to either choose a ‘15’or ‘18’ age rating. Looking at the BBFC guidelineswe decided that ‘15’ was the most suitable as ourfilm didn’t display large amounts of sexual orviolent scenes therefore it was decided a ‘15’. Wealso compared our age rating with similar filmssuch as Taken which age rating was ‘18’. This wasbecause of the aggressive violence, sexual scenesand bad language that was used, which we did nothave.
Knowing what we knew: Our audience was mixed gendered They knew the typical conventions Focused more on lighting, music and storyline Aged 15-25 Enjoyed other films such as Taken, Spiderman Favourites Thriller and Crime films Recognised and trusted New Line CinemaWe was knew what exactly what are audience wanted andwhat they wanted see. The age also allowed us to knowwhat we was ‘legally’ allowed to see in the film and whatthey wasn’t so we didn’t go against the BBFC guidelines.
The uses and gratification theory being one of the mostimportant theories about the audience highlights that anaudience watches the film for information, personal identity,entertainment and social interaction.The plot of our film being kidnapping will give the audience aninsight into how this process happens and how it can affectcharacters. Although this is not common in most places, it doeshappen to some unfortunate families as it happens. I think thatthis will link it with the social interaction and personal identityas some people may be able to associate themselves with thegrief that the characters are feeling. The audience may also feelsympathetic towards Lily and Spencer, whereas they may feelresentment towards Joseph.Moreover, I think that the audience will be able to use ‘RoundThe Bend’ for entertainment purposes, for example social use,something to watch and just to discuss with peers. Often by theuse of media promotion audience and peers can discuss thesuccess and comments of the film. This will help to build ajudgement amongst peers and help promote the film.
The film may also be looked up to for an informativeperspective. For instance a person may look to why Joseph haskidnapped the child and look for clues in order to help themunderstand reasoning.OTHER THEORIES:These are other theories that we haveimplemented into our film in order tokeep the audience engaged.The Whammo Theory- actions every 10minutes In order to keep the audience’sattention. From our opening two minutesLily gets kidnapped which will keep theaudience interested in the film.Hypodermic syringe theory- Accentuatesthat what we show in the clip the audiencebelieves what they are seeing is true. Thisis because we have chose a realistic andcommon plot which id often constructedon the news etc.