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Sempl 18 Simon Struna

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Sempl 18 Simon Struna

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Sempl 18 Simon Struna

  1. 1. Hvala za pozornost. iPROM, d.o.o. Šlandrova ulica 4 B, 1231 Ljubljana – Črnuče +386 1 511 07 50 +386 1 511 07 83 info@iprom.si www.iprom.si WHEN PROGRAMMATIC ADVERTISING MEETS THE IoT… Simon Struna Programmatic Ecosystem Specialist
  2. 2. THE FUTURE IS NOW…
  3. 3. …AND IT‘S PROGRAMMATIC. Use of data & technology for automated buying of digital ads.
  4. 4. Marketing in the age of algorythms Marketer Marketer Analogue Age Mass Marketing Digital Age One-to-One Marketing
  5. 5. OLD DISPLAY BULK BUYING NEW DISPLAY PROGRAMMATIC BUYING
  6. 6. PROGRAMMATIC IS NOT JUST RTB…
  7. 7. Types of programmatic buying
  8. 8. All buying will soon be programmatic
  9. 9. Growth of programmatic advertsing in Europe Source: IAB Europe, May 2016
  10. 10. DATA
  11. 11. EFFICIENCY
  12. 12. OPTIMIZATION
  13. 13. Marketing with algorithms and objects Marketer Marketer Analogue Age Mass Marketing Digital Age One-to-One Marketing Marketer IoT Age Matrix Marketing
  14. 14. #6 IoT 26 billion IoT devices will be installed by 2020 … … driving the development of new apps and services. Source:Internetofthings,Cisco,2016
  15. 15. ZGODOVINA RAZLOG ZA RAST:IPV4 >> IPV6
  16. 16. 170 LOCATIONS CENTRALIZED ADSERVING, ADVANCED FORMATS, GEO TARGETING 70.000 USERS
  17. 17. 35 TAXI COMPANIES (2.990 DISPLAYS) 1 MIO DRIVES PER MONTH CENTRALIZED ADSERVING, ADVANCED FORMATS, GEO TARGETING
  18. 18. Hvala za pozornost. iPROM, d.o.o. Šlandrova ulica 4 B, 1231 Ljubljana – Črnuče +386 1 511 07 50 +386 1 511 07 83 info@iprom.si www.iprom.si WELCOME TO THE INTERNET OF EVERYTHING!

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