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Digital Business
2015-2016
Digital Business. Merging physical and digital.
1st Master HEC-Ulg
André Blavier
1
1. Introduction to the course.
Tools for your technology watch.
2. Introduction to the digital transformation.
Data, Cloud...
3
Internet of everything
Internet
of things
Internet
of industry
Internet
of energy
Internet
of data
Internet
of you
Inter...
4Source : Orange & www.sparked.com
Internet of cows
A connected cow transmits
200 MB of data each year.
5
Mobile Cloud
Empowerment
Data
Digital
transformationOf course, it is not that simple ;-)
Tesla is highly technological, ...
6Sources : Digital Disruption (Sitecore). Google Finance. BBC. Wikipedia
2008
Blockbuster CEO
dismisses Netflix
as a threa...
7Source : www.nytimes.com
8Source : @earthquakesLA
9Source : www.dezeen.com
Algorithmic journalism machine
generates free newspaper for Milan
design week.
10Source : fortune.com/2015/06/18/google-crowdsourcing-news
Cloud + Data + Social … a new era of digital
cowdsourced news ...
11Source : Gartner
Entering the Digital Business phase
Web
E-business
E-commerce
Digital
Marketing
2000 2005 2015 2020
Dig...
12Source : Gartner
Digital Business : bringing the physical
world into the digital world
A part can be digitally
transmitt...
• New opportunities will be created as the physical world "comes
online“. New trends emerge and regulations adapt (connect...
14
Digital Business. Refers to the emerging trend of creating new
business designs by blurring the physical and digital wo...
Digital Technologies
• Internet of Things
• Smart machines
• 3D printing
• Human augmentation
• Mobile, social, analytics,...
Digital Technologies
• Internet of Things
• Big data
• 3D Printing
Digital Trends
• Digitalization of service,
maintenance...
Digital Technologies
• Internet of Things
• Big data
• 3D Printing
Digital Trends
• Smart cities
• Industry competitivenes...
18
Industry 4.0. Fourth industrial revolution. Collective term
embracing a number of contemporary automation, data exchang...
Digital Technologies
• Big data
• Social
Digital Trends
• Unbanked coming online
New Regulations
• Eliminating digital div...
Digital Technologies
• Internet of Things
• Mobile
• Social
Digital Trends
• Sharing economy
New Regulations
• Legalizatio...
Digital Technologies
• Internet of Things
• Wearables
Digital Trends
• Quantified self
• Preventative medicine
New Regulat...
Digital Technologies
• Internet of Things
• Wearables
Digital Trends
• Quantified self
• Wearables as fashion
New Regulati...
@ Home
andre.blavier@gmail.com
www.andreblavier.be … needs
to be updated :-(
@ School ;-)
Affiliate Professor
andre.blavie...
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HEC Digital Business. Digital Business

  1. 1. Digital Business 2015-2016 Digital Business. Merging physical and digital. 1st Master HEC-Ulg André Blavier 1
  2. 2. 1. Introduction to the course. Tools for your technology watch. 2. Introduction to the digital transformation. Data, Cloud, Social, mobile, GAFA, NATU, Giga economy, … 3. The digital platform. Web standards, API, apps, cloud based, (big) (open) data, … 4. E-business & digital marketing. SEM & content, permission, social, mobile, … 5. Data, Cloud and Sharing economy Your company facing the digital disruption, … 6. Digital business. Perspectives from the algorithmic world. Focus on the media sector and the industry 4.0, … 2 Table of content (adapted)
  3. 3. 3 Internet of everything Internet of things Internet of industry Internet of energy Internet of data Internet of you Internet of health 50 billions of connected things by 2020 (Cisco) Internet of …
  4. 4. 4Source : Orange & www.sparked.com Internet of cows A connected cow transmits 200 MB of data each year.
  5. 5. 5 Mobile Cloud Empowerment Data Digital transformationOf course, it is not that simple ;-) Tesla is highly technological, … The NATU model is “essentially” based on a disruption of existing uses and markets. It is mainly powered by (at the beginning) lightweight platforms combining cloud, mobile, social and data. NATU
  6. 6. 6Sources : Digital Disruption (Sitecore). Google Finance. BBC. Wikipedia 2008 Blockbuster CEO dismisses Netflix as a threat Netflix doesn’t really have or do anything that we can’t or don’t already do ourselves John Antioco. Blockbuster CEO, 2008 1985 Blockbuster opened its first store in the US 1997 Netflix founded 2000 Blockbuster had the opportunity to buy Netflix for $ 50 million … but turned it down 1999 Blockbuster bought by Viacom for $ 8.4 billion 2003 Netflix posted it first profit earning Of $ 6.5 million on revenues of $ 272 million 2006 Blockbuster valued at $ 500 million 2010 Blockbuster filed for bankruptcy in the US 2013 Blockbuster went into administration in the UK 2011 Netflix ads digital streaming to its business model and hikes its prices, infuriating customers 2014 Netflix has > 50 million subscribers in 50 countries with revenues in excess of $ 4 billion and net income of $ 183 million
  7. 7. 7Source : www.nytimes.com
  8. 8. 8Source : @earthquakesLA
  9. 9. 9Source : www.dezeen.com Algorithmic journalism machine generates free newspaper for Milan design week.
  10. 10. 10Source : fortune.com/2015/06/18/google-crowdsourcing-news Cloud + Data + Social … a new era of digital cowdsourced news hubs. The newswire will be a feed of verified YouTube videos that news outlets and websites can choose from and/or embed in their stories. Storyful launched a similar sort of newswire project last year with Facebook, called FB Newswire.
  11. 11. 11Source : Gartner Entering the Digital Business phase Web E-business E-commerce Digital Marketing 2000 2005 2015 2020 Digital Business Business PeoplePeople Business People Business People Things Business People Things & Smart Machines Autonomous Business Digital business : the creation of new business designs reached by blurring the digital and physical worlds.
  12. 12. 12Source : Gartner Digital Business : bringing the physical world into the digital world A part can be digitally transmitted and 3D printed. A new way to export. Parking spots and industrial machines are part of the Internet. A video ad model's hair blows in wind caused by subway arrival. Physical space is an ad medium.
  13. 13. • New opportunities will be created as the physical world "comes online“. New trends emerge and regulations adapt (connected manufacturing & healthcare, smart cities, autonomous cars, …). • Combine these with digital capabilities that already exist (e-commerce, e-banking, digital media, e-government, …). • The convergence of the physical and digital world will create significant new opportunities : • Private and public sector enterprises will pursue these new opportunities and become digital businesses. • The time for change is now. Viable business cases, favorable regulatory environment and capable technologies will align to create the right conditions. 13Source : Gartner Digital business for all … with specific opportunities for everyone …
  14. 14. 14 Digital Business. Refers to the emerging trend of creating new business designs by blurring the physical and digital worlds. Source : Gartner
  15. 15. Digital Technologies • Internet of Things • Smart machines • 3D printing • Human augmentation • Mobile, social, analytics, cloud Digital Trends • Sharing economy • Unbanked coming online • Second screen • Quantified self New Regulations • Legalization of autonomous vehicles • Legalization of remote prescriptions • Taxation and trade policies on 3D printed goods 15Source : Gartner Creating a Digital Business Current Business Digital Business
  16. 16. Digital Technologies • Internet of Things • Big data • 3D Printing Digital Trends • Digitalization of service, maintenance & manufacturing New Regulations • None 16Source : Gartner Full-scale mandates Manu- facturer Industrial Internet
  17. 17. Digital Technologies • Internet of Things • Big data • 3D Printing Digital Trends • Smart cities • Industry competitiveness New Regulations • EU directives on IoT and environment 17Source : Gartner Full-scale mandates Country Industry 4.0
  18. 18. 18 Industry 4.0. Fourth industrial revolution. Collective term embracing a number of contemporary automation, data exchange and manufacturing technologies. It had been defined as 'a collective term for technologies and concepts of value chain organization' which draws together Cyber-Physical Systems, the Internet of Things and the Internet of Services. https://en.wikipedia.org/wiki/Industry_4.0
  19. 19. Digital Technologies • Big data • Social Digital Trends • Unbanked coming online New Regulations • Eliminating digital divide. • Banking licenses granted to e-commerce players 19Source : Gartner New digital products and services Financial services
  20. 20. Digital Technologies • Internet of Things • Mobile • Social Digital Trends • Sharing economy New Regulations • Legalization of private drivers taxiing 20Source : Gartner New competitors and digital substitutes Taxis
  21. 21. Digital Technologies • Internet of Things • Wearables Digital Trends • Quantified self • Preventative medicine New Regulations • U.S. Affordable Care Act increases wellness incentives 21Source : Gartner New digital products and services Healthcare Insurance
  22. 22. Digital Technologies • Internet of Things • Wearables Digital Trends • Quantified self • Wearables as fashion New Regulations • None 22Source : Gartner New experiences in digital future Enter- tainment Disney Magic Bands
  23. 23. @ Home andre.blavier@gmail.com www.andreblavier.be … needs to be updated :-( @ School ;-) Affiliate Professor andre.blavier@ulg.ac.be @ Work Web & Communication Manager andre.blavier@aei.be www.digitalwallonia.be linkedin.com/in/andreblavier facebook.com/unpeudeblabla @unpeudeblabla andre.blavier unpeudeblabla.tumblr.com slideshare.net/unpeudeblabla scoop.it/t/unpeudeblabla
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Merging physical and digital. Support for the "digital business" module

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