The document discusses the need for new digital models across various industries as identified in the 2020 trend study by Space and Lemon Innovation Lab. It highlights key trends such as advancements in technology including AI, 5G, and autonomous commerce, along with the rise of platforms like TikTok and video streaming services. The study emphasizes the importance of adapting to these new models, particularly in recommendation systems, digital interfaces, and cash-free transactions.

1. NEW DIGITAL MODELS FOR A NEW DECADE
“This is our professional challenge for
the decade – understand and
develop new models, digital models.
In all industries!”
TREND STUDY 2020 – extract

2. Space and Lemon Innovation Lab
yearly digital trend studies sum up
digital trends worldwide.
Identifying trends and the first
manifestations of them.
2020
“New digital models for a new
decade”
Stopped in March 2020 (covid-19)

3. New models in technology,
media, interface, mobility
and commerce

4. An AI chip, then a phone,
then 5G. This is the new
technology model of the
decade

6. Recommendation engines
rule what we see and
consume. They are key to
audience and commerce

7. Recommendation
in Spotify
Daily picks

8. Einstein

9. 2020 and the dominance
of video streaming. Bad
news for traditional TV

11. TikTok emerging
strong, thanks to
US success

12. Also new models like
“extended reality”, human
capacities enhanced

13. Google live transcription and
translation on device

14. Instagram AR try-on

15. And autonomous commerce
piloting autonomous
modules to come into our
supermarkets. Cash-free,
scan and mobile payment

17. #2 Emerging channels
#3 Extended reality
#1 Technologies that change it all
#4 New commerce models

18. NEW DIGITAL MODELS FOR A NEW DECADE
TREND STUDY 2020 – extract
Contact
hello@spaceandlemon.com
“This is our professional challenge for
the decade – understand and
develop new models, digital models.
In all industries!”