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Roadmap to Society30: a marketeers perspective.

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Presentation to the NIMA Marketing Day 2017. Maarssen, The Netherlands. June 2017.

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Roadmap to Society30: a marketeers perspective.

  1. 1. ROADMAP TO
  2. 2. FOTO CREDIT: HENK JAN WINKELDERMAAT RONALD VAN DEN HOFF AUTHOR PUBLISHER TRENDWATCHER ENTREPRENEUR COACH INVESTOR CHAIRMAN OF SOCIETY30 FOUNDATION
  3. 3. A CHAORDIC SOCIETY ON THE RISE* * CONCEPT BY INTERNET SOCIAL WEB COLLABORATIVE ECONOMY 1995 202520152005 AUTONOMOUS WORLD
  4. 4. The factory of the future will have only two employees: a man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment.* *Autodesk CEO Carl Bass
  5. 5. 5 years old WHATSAPP $19 billion 450 million users 55 employees $345.5 million per employee 23 years old VODAFONE $128 billion 440 million users 92.000 employees $1.4 million per employee
  6. 6. ROBOTS…
  7. 7. 3D PRINTING: NO LIMITS
  8. 8. CYBORG - TRANSHUMANISME
  9. 9. USING ARTIFICIAL INTELLIGENCE: MY BIO EXPLAINED OR USED FOR TRUTH SPEAKING You are shrewd and opinionated. You prefer to challenge authority and traditional values to help bring about positive changes. You are adventurous: you are eager to experience new things. You are energetic: you enjoy a fast-paced schedule with many activities. You are You care more about making your own path than following what others have done. And you prefer activities with a purpose greater than just personal enjoyment.
  10. 10. MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE. working on a key note presentation Try to describe in one sentence what you are working on today. Or if you need support. We will connect you!
  11. 11. DE COLLEGA (EXPERT) IS ‘IN THE HOUSE’
  12. 12. BLOCKCHAIN “WHAT THE ROBOT DID IN FACTORIES -CREATING A HIGHER PRODUCTIVITY- IS THE BLOCKCHAIN FOR ADMINISTRATIVE PROCESSES” E.J.Sol, TNO program director smart industries
  13. 13. PLATFORMS
  14. 14. PLATFORMS: HOSPITALITY MATE Hotels creates their own Hub & Spoke platform
  15. 15. PLATFORMS: HOSPITALITY
  16. 16. ESTONIA: E-resident-ID-cards. E-residents have validated identities and can open bank accounts, start companies, hire staff without ever visiting Estonia in real life. PLATFORMS: THE WHOLE COUNTRY = THE PLATFORM
  17. 17. E-Sports for pro-gamers. Player ‘PewDiePie’ has 41 million subscribers and 10 billion video clicks. The 2016 world championship drew 43 million viewers, prize pool reached $6,7 million. PLATFORMS: GAMING BIGGER THAN SPORTS
  18. 18. Interdependent Economy networked value creation, based on solidarity, sustainability & reciprocity. Decentralized local networks interconnected internationally: Internet of Cities
  19. 19. takeaway home cooked meals COLLABORATIVE ECONOMY: STUFF, FOOD & MORE
  20. 20. THE AIRBNB EFFECT
  21. 21. NEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY, WITH THE PLATFORMS AS ENABLERS.
  22. 22. WE ORGANIZE: decentralized autonomous organizations
  23. 23. WE ORGANIZE OURSELVES. SOCIAL COLLABORATION. generosity.com
  24. 24. COMMUNITY INTEGRATED CO-WORKING, CO-LIVING & CO-PRODUCING, CO-IMPACTING
  25. 25. spaces, services and products monetary capital shared co-working & open collaboration social capital
  26. 26. …got a new job, was invited for a new project or started a new company: 2013 1 out of 8 2015 1 out of 6 ** 2013-2015 Survey by the Erasmus University of Rotterdam. RESULTS: BEING PART OF THE ECOSYSTEM MEANS** -sales -marketing -pr. -research -innovation …and assisted us in activities like:
  27. 27. “We want to create a platform where employees and coworkers come together and reinforce each other. ” Silvia Onos, Program-manager. 2016: 7 pitch events collaboration 46 start-ups 746 ambassadors
  28. 28. 1.Kijk naar buiten, laat je inspireren en zie nieuwe ideeën en oplossingen 2. Chaordische organisaties zijn leuk 3.Begrijp technologie en de impact 4. Dompel je onder in netwerken, wees eerlijk, open en transparant en verlies de menselijke kant niet uit het zicht

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