The Future Of Augmented Reality Online
<ul><li>About Zugara </li></ul><ul><li>What Is Augmented Reality </li></ul><ul><li>Webcam Social Shopper Demo </li></ul><u...
<ul><li>Snapshot :   We’re an interactive marketing agency with a passion for emerging      media and technologies </li></...
ABOUT ZUGARA OUR INVOLVEMENT WITH AUGMENTED REALITY Manage the Facebook Augmented Reality Community  www.facebook.com/augm...
ABOUT ZUGARA OUR INVOLVEMENT WITH AUGMENTED REALITY WEBCAM SOCIAL SHOPPER ZIMON CANNONBALLZ ZugMO  Motion Capture Technolo...
What Is Augmented Reality
<ul><li>&quot;Augmented reality (AR) is a field of computer research which deals with the combination of real-world and co...
WHAT IS AUGMENTED REALITY THE FUTURE OF              INFORMATION INTERACTION             VIEW INTERACT ACCESS
WHAT IS AUGMENTED REALITY SCIENCE FICTION   IMAGINATION…
WHAT IS AUGMENTED REALITY BECOMES REALITY…
WHAT IS AUGMENTED REALITY RIGHT BEFORE   YOUR EYES….
Webcam Social Shopper Demo
The Future Of Augmented Reality Online
WHAT IS AUGMENTED REALITY NEARLY EVERY  MAJOR INDUSTRY WILL USE AR                   Retail / Fashion Food / Restaurant Au...
WHAT IS AUGMENTED REALITY AS WILL  MAJOR         MARKETING AND ADVERTISING CHANNELS
THE FUTURE OF AUGMENTED REALITY ONLINE BRANDS ARE  ALREADY USING AR … A Few Major Brands Have Used Augmented Reality As Pa...
THE FUTURE OF AUGMENTED REALITY ONLINE SOME TO  GREAT EFFECT …
THE FUTURE OF AUGMENTED REALITY ONLINE FLASH + AUGMENTED REALITY *Mature markets include US, Canada, UK, Germany, France, ...
Augmented Reality Statistics
<ul><li>Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality ...
<ul><li>Markets for webcams at $1.8 billion in 2008 are anticipated to reach  $3.2 billion by 2015 , growing in response t...
<ul><li>As of last March 2009,  40% of Facebook Video  Uploads were via Webcam </li></ul><ul><li>(Businessweek – Facebook ...
<ul><li>Case Study (over a one month period) </li></ul><ul><li>      </li></ul>AUGMENTED REALITY STATISTICS CANNONBALLZ AR...
<ul><li>Would you view an online Augmented Reality experience if it required you to download and install an Internet Brows...
<ul><li>Do you have a webcam on any of your computers, or do you plan to have one within 6 months?  (307 Votes) </li></ul>...
The Keys To Success With Augmented Reality
#1 Augmented Reality Based On Utility
#2 Social Media Integration
#3 Long Term Gain vs. Short Term Fame
<ul><li>Dziękuję! </li></ul>
Upcoming SlideShare
Loading in …5
×

IAB Poland - Zugara Augmented Reality Presentation

7,456 views

Published on

IAB Poland Presentation from Zugara on Augmented Reality. Though most of the presentation involved on-hand demo's of AR, there are slides with statistics pertaining to AR and webcams.

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
7,456
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
281
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

IAB Poland - Zugara Augmented Reality Presentation

  1. 1. The Future Of Augmented Reality Online
  2. 2. <ul><li>About Zugara </li></ul><ul><li>What Is Augmented Reality </li></ul><ul><li>Webcam Social Shopper Demo </li></ul><ul><li>The Future Of Augmented Reality Online </li></ul><ul><li>Augmented Reality Statistics </li></ul><ul><li>The Keys To Success With Augmented Reality </li></ul>
  3. 3. <ul><li>Snapshot : We’re an interactive marketing agency with a passion for emerging media and technologies </li></ul><ul><li>Services : Interactive Video, Social Media Marketing, Mobile Marketing, Website/Application Development </li></ul><ul><li>Expertise : Augmented Reality; Gen X and Gen Y Demographics </li></ul><ul><li>Founded : 2001 </li></ul><ul><li>Location : Los Angeles / New York </li></ul><ul><li>Web : www.zugara.com </li></ul><ul><li>Blog : www.weareorganizedchaos.com </li></ul><ul><li>Facebook : www.facebook.com/zugara </li></ul><ul><li>YouTube : www.youtube.com/zugara </li></ul><ul><li>Twitter : www.twitter.com/zugara </li></ul>ABOUT ZUGARA Dzień Dobry … WE ARE ZUGARA
  4. 4. ABOUT ZUGARA OUR INVOLVEMENT WITH AUGMENTED REALITY Manage the Facebook Augmented Reality Community www.facebook.com/augmentedreality <ul><li>Active Member of the Augmented Reality Consortium </li></ul><ul><li>www.arconsortium.org/ </li></ul>Development of Flash-based Augmented Reality Technologies and Software Development Kits (“SDKs”) ZugAR Augmented Reality Marker & Manager Technology ZugMO Motion Capture Technology ZugSTAR Streaming Augmented Reality
  5. 5. ABOUT ZUGARA OUR INVOLVEMENT WITH AUGMENTED REALITY WEBCAM SOCIAL SHOPPER ZIMON CANNONBALLZ ZugMO Motion Capture Technology ZugMO Motion Capture Technology ZugSTAR Streaming Augmented Reality ZugMO Motion Capture Technology ZugAR Marker Technology
  6. 6. What Is Augmented Reality
  7. 7. <ul><li>&quot;Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. At present, most AR research is concerned with the use of live video imagery which is digitally processed and 'augmented' by the addition of computer-generated graphics.“ </li></ul><ul><li>(Wikipedia) </li></ul>WHAT IS AUGMENTED REALITY WHAT IS… AUGMENTED REALITY
  8. 8. WHAT IS AUGMENTED REALITY THE FUTURE OF INFORMATION INTERACTION VIEW INTERACT ACCESS
  9. 9. WHAT IS AUGMENTED REALITY SCIENCE FICTION IMAGINATION…
  10. 10. WHAT IS AUGMENTED REALITY BECOMES REALITY…
  11. 11. WHAT IS AUGMENTED REALITY RIGHT BEFORE YOUR EYES….
  12. 12. Webcam Social Shopper Demo
  13. 13. The Future Of Augmented Reality Online
  14. 14. WHAT IS AUGMENTED REALITY NEARLY EVERY MAJOR INDUSTRY WILL USE AR Retail / Fashion Food / Restaurant Automotive Travel Entertainment Sports Education Real Estate Consumer Packaged Goods Electronics Government Healthcare Manufacturing Finance Aerospace
  15. 15. WHAT IS AUGMENTED REALITY AS WILL MAJOR MARKETING AND ADVERTISING CHANNELS
  16. 16. THE FUTURE OF AUGMENTED REALITY ONLINE BRANDS ARE ALREADY USING AR … A Few Major Brands Have Used Augmented Reality As Part of Integrated Campaigns…
  17. 17. THE FUTURE OF AUGMENTED REALITY ONLINE SOME TO GREAT EFFECT …
  18. 18. THE FUTURE OF AUGMENTED REALITY ONLINE FLASH + AUGMENTED REALITY *Mature markets include US, Canada, UK, Germany, France, Japan, Australia, New Zealand. FLARToolkit Works In Flash (No Additional Plug-in) Flash Player 10 Penetration* 93.5% FLARToolkit Licensing Costs Are Nominal; Development In Actionscript Flash Player 10.1 Will Support Greater Graphic Processing To Speed Up Draw Time In Flash – Papervision 3D FLARToolkit Will Become Standard For Augmented Reality Online
  19. 19. Augmented Reality Statistics
  20. 20. <ul><li>Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014 . </li></ul><ul><li>(ABI Research study “ Augmented Reality: Adding Information to Our View of the World ”) </li></ul>AUGMENTED REALITY STATISTICS AUGMENTED REALITY REVENUE
  21. 21. <ul><li>Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015 , growing in response to decreases in unit costs and increases. </li></ul><ul><li>(Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015) </li></ul>AUGMENTED REALITY STATISTICS WORLDWIDE WEBCAM GROWTH RATE…
  22. 22. <ul><li>As of last March 2009, 40% of Facebook Video Uploads were via Webcam </li></ul><ul><li>(Businessweek – Facebook Grows As A Video Platform) </li></ul>AUGMENTED REALITY STATISTICS WEBCAM VIDEO UPLOADS ON FACEBOOK
  23. 23. <ul><li>Case Study (over a one month period) </li></ul><ul><li>      </li></ul>AUGMENTED REALITY STATISTICS CANNONBALLZ AR GAME STATS *Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular Unique Visitors 11,672 % Of Unique Visitors That Logged Into Facebook 11% Average Time Spent On Site 4 min 36 sec % Of Unique Visitors That Had Webcams* 80% % Of Unique Repeat Visitors 25%
  24. 24. <ul><li>Would you view an online Augmented Reality experience if it required you to download and install an Internet Browser plug-in other than Flash? (256 Votes) </li></ul>AUGMENTED REALITY STATISTICS AR POLLS – BROWSER PLUG-IN
  25. 25. <ul><li>Do you have a webcam on any of your computers, or do you plan to have one within 6 months? (307 Votes) </li></ul>AUGMENTED REALITY STATISTICS AR POLLS – DO YOU HAVE A WEBCAM
  26. 26. The Keys To Success With Augmented Reality
  27. 27. #1 Augmented Reality Based On Utility
  28. 28. #2 Social Media Integration
  29. 29. #3 Long Term Gain vs. Short Term Fame
  30. 30. <ul><li>Dziękuję! </li></ul>

×