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The 
name 
of 
my 
magazine 
will 
be 
‘Smoke 
n’ 
Lasers’ 
I 
chose 
this 
name 
because 
I 
think 
it 
represents 
the 
drum 
and 
bass 
genre 
very 
well 
and 
it 
makes 
you 
visualise 
a 
drum 
and 
bass 
concert 
and 
what 
would 
be 
going 
on 
around 
you 
while 
you’re 
there.
The 
price 
of 
my 
magazine 
will 
be 
£3.50. 
This 
is 
because 
it 
is 
a 
monthly 
magazine 
and 
will 
include 
mostly 
digital 
content.
A 
fresh 
new 
look 
at 
drum 
and 
bass. 
I 
chose 
this 
as 
my 
posi>oning 
statement 
because 
this 
is 
what 
I 
want 
my 
magazine 
to 
be. 
I 
want 
it 
to 
offer 
a 
new 
and 
dynamic 
look 
at 
the 
drum 
and 
bass 
world. 
It 
will 
be 
different 
to 
other 
drum 
and 
bass 
magazines 
and 
will 
stand 
out 
from 
the 
crowd.
My 
magazine 
will 
be 
available 
to 
be 
accessed 
online 
and 
will 
include 
interac>ve 
content 
such 
as 
compe>>ons 
etc. 
This 
is 
because 
the 
drum 
and 
bass 
industry 
is 
quite 
a 
technological 
industry 
and 
having 
the 
magazine 
online 
would 
fit 
in 
with 
that. 
Also, 
the 
drum 
and 
bass 
audience 
are 
known 
to 
download 
and 
listen 
to 
a 
lot 
of 
their 
music 
online 
and 
are 
well 
versed 
in 
the 
online 
world.
My 
magazine 
will 
be 
published 
once 
every 
month 
as 
there 
isn’t 
really 
much 
that 
goes 
on 
in 
the 
drum 
and 
bass 
world 
so 
wai>ng 
a 
month 
to 
produce 
each 
magazine 
would 
make 
sure 
there 
would 
be 
an 
appropriate 
amount 
of 
content 
in 
each 
edi>on.
The 
aims 
of 
my 
magazine 
are 
to 
provide 
a 
unique 
and 
modern 
publica>on 
on 
everything 
to 
do 
with 
drum 
and 
bass 
music. 
This 
magazine 
will 
be 
different 
to 
others 
as 
it 
includes 
more 
digital 
content 
than 
ever 
before 
and 
is 
also 
interac>ve 
in 
parts.
The 
style 
of 
my 
magazine 
will 
be 
very 
modern 
and 
fresh. 
It 
will 
be 
trendy 
and 
new 
and 
will 
appeal 
to 
my 
audience 
well. 
The 
colours 
involved 
will 
be 
yellow, 
black 
and 
red 
mostly, 
maybe 
with 
some 
green 
to 
make 
sure 
it 
goes 
with 
the 
three 
colour 
rule.
Regular 
content 
would 
include 
news 
from 
the 
drum 
and 
bass 
world 
and 
also 
compe>>ons 
and 
quizzes 
where 
signed 
prizes, 
>ckets 
and 
vouchers 
can 
be 
won.
Featured 
content 
would 
include 
interviews 
with 
drum 
and 
bass 
ar>sts 
and 
special 
ar>cles 
on 
new 
and 
up 
and 
coming 
ar>sts, 
talking 
about 
their 
rise 
and 
how 
they’ve 
come 
to 
be 
where 
they 
are, 
for 
example.

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Publication plan

  • 1.
  • 2. The name of my magazine will be ‘Smoke n’ Lasers’ I chose this name because I think it represents the drum and bass genre very well and it makes you visualise a drum and bass concert and what would be going on around you while you’re there.
  • 3. The price of my magazine will be £3.50. This is because it is a monthly magazine and will include mostly digital content.
  • 4. A fresh new look at drum and bass. I chose this as my posi>oning statement because this is what I want my magazine to be. I want it to offer a new and dynamic look at the drum and bass world. It will be different to other drum and bass magazines and will stand out from the crowd.
  • 5. My magazine will be available to be accessed online and will include interac>ve content such as compe>>ons etc. This is because the drum and bass industry is quite a technological industry and having the magazine online would fit in with that. Also, the drum and bass audience are known to download and listen to a lot of their music online and are well versed in the online world.
  • 6. My magazine will be published once every month as there isn’t really much that goes on in the drum and bass world so wai>ng a month to produce each magazine would make sure there would be an appropriate amount of content in each edi>on.
  • 7. The aims of my magazine are to provide a unique and modern publica>on on everything to do with drum and bass music. This magazine will be different to others as it includes more digital content than ever before and is also interac>ve in parts.
  • 8. The style of my magazine will be very modern and fresh. It will be trendy and new and will appeal to my audience well. The colours involved will be yellow, black and red mostly, maybe with some green to make sure it goes with the three colour rule.
  • 9. Regular content would include news from the drum and bass world and also compe>>ons and quizzes where signed prizes, >ckets and vouchers can be won.
  • 10. Featured content would include interviews with drum and bass ar>sts and special ar>cles on new and up and coming ar>sts, talking about their rise and how they’ve come to be where they are, for example.