Project and Portfolio 1

1. DEVELOPING YOUR PERSONAL
BRAND CANVAS
SASA ESH

2. ARENA
• I want to be involved Sportsbroadcasting.
• More specifically, I want to be a commentator Sports
Talk Show on FS1.

3. IDENTITY
• I am a driven sports enthusiast with an extensive
knowledge for the history of sports, players and the
game itself.

4. SKILLS
• Excellent Verbal Skills
• Video Production Experience

5. PROFESSION
• I create an inclusive, friendly, relaxed environment
where creativity is encouraged in any way. I do this
by developing personal relationships with all I meet
to ensure full confidence and trust, promoting full
expression of oneself.

6. CREDENTIALS
• Years experience of face to face communication
• Multiple video production projects

7. PROMISE
• I promise to give my all to my employers, customers,
clients, and relationships in my life. I solve problems
with encouragement, compassion and guidance,
rather than treating others like just “spokes on a
wheel”.

8. POSITIONING
• I offer hands on experience and extensive knowledge of
the content I want to bring to an audience. I want my
audience to come to me with a relaxed, accepting attitude
to encourage meaningful discussions and content.
• While I may not have a degree yet, I can offer experience
others may not have, as well as a different mindset on
delivering content to viewers.

9. AUDIENCE
• ESPN, FOX SPORTS, NFL NETWORK, NBA TV
• All networks look for sports minded, hard workers
who can put their head down and focus on the
bigger picture.

10. NETWORKING AND MARKETING
• I will gain the attention of my audience with a strong online and physical
presence.
• I will create a strong relationship with clients by showing care, interest and
attention in even the smallest things.
• Sports Podcasts with facts and fun at it’s base will be what I publish online.
• I will attend sporting events, such as games and competitions, as well as
volunteer in any capacity to establish relationships with other other sports
enthusiasts or even potential acquaintances.

11. COMPETITORS
• College graduates in Sportscasting, Sports Marketing,
Journalism, and Analysts will be competing with me
for my desired career.
• More specifically, I am competing against David
Compher, who is expected to graduate with a Masters
in Sports Administration from Ohio University in 2019.

12. PROFESSIONAL DEVELOPMENT
• I need to improve my editing software knowledge and networking. I will improve these
by researching more softwares and practicing consistently to understand the material,
and I will improve my networking by reaching out to peers more and attending more
industry related events.
• I will seek out an industry experienced mentor to gain valueless insight on the
expectations and demands I am to encounter in future jobs.
• I need to dedicate as much time as possible to improve myself and skills until I achieve
the career I set my sights on. Even after achieving that career, it is still important to try
and improve as much as possible in all facets of life, I believe that to be life ultimate
goal.

13. GOALS
• I want to grow my brand awareness in all areas,
online, face to face, and even television. Specifically I
will establish a podcast and a social media presence
by December 31, 2019.

14. REFERENCES
• [Audio and Video Equipment Technician] Retrieved from
https://www.onetonline.org/link/summary/27-4011.00
• [Radio and Television Announcers] Retrieved from
https://www.onetonline.org/link/summary/27-3011.00
• [David Compher] Retrieved from https://
www.linkedin.com/in/davidcompher/