This video promotes a new app created by Lambda for the Caravan Club to make booking holidays more convenient for members. It shows the various features and benefits of the app, including easily booking campsites, amenities, and activities. The video is aimed at the Caravan Club's typical membership of 30-60 year olds and uses bright, family-friendly colors and calm music to demonstrate how the app streamlines the booking process. Close-ups of a phone showcase the app's functionality while animated backgrounds depict common camping destinations and facilities.

1. By Neve Kirby, Kain Brown and Liam Culham

2. DIFFERENT TYPES OF CORPOATE VIDIO
Product launch and marketing
operates like an advertisement
trying to sell a service, band or
product.
International training is used for
training internally through video.
It’s an easy way for big company to
train there internes and workers.
Promotion of key ideological
messages and values these
types of videos are used to
promote charities and politic
groups.
Conference openers / show reels
company's use this types of
video during convinces and
other company events.
Event coverage is more or like a
‘documentary’. It documents an
event hosted by a company this
is used for publicising.
Invents and animated logos is
normally used for band identity
for a product.

3. Volunteer Abroad with Original Volunteers
Volunteer abroad with original volunteers is the UK leading independent volunteering specialist. They have more then 100
projects across 18 countries. I found this video on curveball media which is a Norwich based corporate video company. This
video is also on the original volunteers YouTube channel and website.
This corporate video promotes a key
ideological message and value as it
promotes charities and volunteering
work. This video send a message of
helping overs and they can only do
this by people helping to make a
difference and volunteering. This
video has a clear ideological message
of helping people that are need.
https://youtu.be/yrvwdnnbsEQ

4. This video is to promote the charity original volunteers and get people to volunteer
and help with the protects they do. The video is for potential volunteers to watch to
answer there question on what the group does and what you will experience and do
when volunteering. Important people within the company ae in this film telling/ trying
to persuaded the watch to volunteer.
The target audience is 18
and over as they will be
traveling to a different
country with a group or
even on there own. This
video is targeting people
that want to do
volunteering work and are
interesting in helping
different projects. People
that are also being targeted
is teenagers taking gap
years or are wanting to
travel. The prices for
volunteering and help this
project are cheap and
affordable for young
people. The video include
how cheap it is to volunteer
and also people in the video
are the ages of there target
market.

5. The two main people in this video are Sandre Large
who work in the pre-departure support and Caronline
Revell who is the operation manager. They are
represented as very important people when it come to
the original volunteers. They have add these people
into the video as they have power then it come to the
organisation. The target audience watching this video
will listen to these people as they have power in the
company and know that they’re talking about.
Volunteers are in the video and represented happy and safe
and enjoying there experience. The shots the volunteers are
in you always see them doing things and backing up the
information that Caroline and Revell have said. They also
have some of the people they are helping look happy these
people represent the difference they are making.
They have also included some of the places they go and volunteer in.
These are added to attract people by showing these amazing places.

6. The lighting in this video is ambient as it is
naturally occurring light. The lighting is
high key as the subject in the video is very
light and happy if they have low key
lighting in the video it wouldn't match the
mood.
At the start when they are showing locations
they use wide shots to show the full location.
When the interviews are taking place the
shots are eye level as it focuses them on
what the people in the interview are
saying.
Most of the shots in this video are the
same there is a lot of eye level, and wide
shots. These are used to show everything
that is going on with in the shots. They do
included some close ups of peoples facial
expressions this is to show the viewer that
they do help people and make a
difference.
They have included animation to show four
shots at one and a animated world to show
where there shots happened. The animation
makes the video more interesting. They have
also used animation for the logo at the end
which stand out and gives the audience the
information of that this project is called.
All the shot have been cut together this is a
simple way of editing clips together. Shots
have been editing over the talking of the
people being interview this is so the video is
more interesting.
They have the same music playing the whole
time. This music is happy and upbeat to
match the topic of the video.

7. Virgin Atlantic is a British airline that was founded in 1984
This corporate video aims to promote a luxury upper-class
service from Virgin Atlantic.
Every scene/shot in the video gives us an in-depth look into
what services and facilities they provide for their customers.
This is primarily aimed at upper-class consumers, as prices
would be extremely high and people shown in the video are
dressed in suits and dresses.
A wide range of colours are visualised in this video, giving it
a luxurious representation and more satisfying look. The
motion tracked text raises the overall video to a more
professional standard, not just because of the visual but it
also helps to breakdown what you are perceiving.
Virgin Upper Class

8. Shot types are standard; such as close-ups, wide shots and slow motion shots, allowing them to include more things in a single
shot, enabling all details to be seen. Close-ups and slow-mo's pretty much just give us a closer look at things and gives us more
time to take in what you will get for your money.
The editing flows very smoothly making the whole video very calm and relaxed, which is the feel they want you to experience
when travelling with their airline.
Lastly, the music is soothing, yet quite up-beat, selling the fact the journey will be peaceful and very calm, but also the idea of a
fun and enjoyable holiday experience

9. 1. This a video created by lambda to promote and market the new app created for the caravan club, to make
it much easier for caravan clubs members to book holidays much more easily and conveniently.
2.We know this
because the
entire focus of
the video is to
market the app
and show the
viewer how the
app can make it
easier to book
camping
arrangements
for caravan club
members.
3. The
caravan
club app
designed
to help
caravan
club
members
book
more
holidays
convenie
ntly. and
easily.

10. 4. Caravan club members and people interested in
joining the caravan club
5.No one is specifically in the advert because it is
animated but it is clearly made for caravan club
members which usually ranges from adults aged
from early 30s - late 60s
6. Colours: there is a use of bright colours to be
family friendly, there is mostly a use of a light shade
of blue, pink and dark blue this is because this is
what the caravan clubs main colours consist of.
Shots: the video is mostly animated there are close
ups of a phone to show the app within it use.
Mise-en-scene: we are mostly shown the a phone
within the app to show it works for the benefit of
the viewer, there is a use of animated figures and
backgrounds which relate to the club and the type
of facilities you can acquire whilst attending a
holiday such as electricity, pet care, water flow and
various others, we've got backdrops of lovely
animated woodland areas, beaches and campsites.

11. Pace: the video pace is very steady but not to slow, it can't go very fast because they need to explain the features of the app
and how it works to satisfy the viewer, it also benefits the viewer who is usually expected to be an older adult, to take the
information in more easily because most people when watching an information video will need a slower pace to take in
information
8.Music: the music and calm soothing so it allows the viewer to be able to follow the instructions carefully.
Sounds: we hear a use of swiping and popping up sounds when the app is being shown in use. when images pop up on the
screen to show facilities, emails bookings.
when there is a showing of animated scenery such as the use of the seaside or the woods we hear birds tweeting or the
sound of waves crashing onto the shore. This is done to give the viewer more of a feel of what there holiday will be like,
causing potential excitement