Brands are increasingly moving away from direct advertising and toward creating engaging video content. Video is easier to consume than text and can be endlessly reused across social media channels. Emerging platforms like Keek, Vine, and Viddy allow brands to reach new demographics with short video formats. To benefit from video marketing, brands should incorporate various video types like testimonials, tutorials, and behind-the-scenes content into their overall content strategy and share regularly across platforms. While platforms may come and go, video remains a powerful way to build connections with customers.
A presentation Morsekode gave to the Business Marketing Association on Video Usage in Marketing. Learn how video is deployed through every facet of marketing and sales today.
Brands are using micro-video to show off new products, share short promotional clips, let fans go behind the scenes, or to give simple do-it-yourself tutorials. Micro-video is a formidable tool to build relationships/community, interact with consumers, and engage emotions about a brand.
Micro-video is a type of content marketing that was one of the most dominant trends in social media in 2013 and shows no signs of slowing down in 2014. Brands are using micro-video to show off new products, share short promotional clips, let fans go behind the scenes, or to give simple do-it-yourself tutorials.With five tweets per second containing a Vine link, over 150 million users on Instagram, and over 58 million users on Keek, micro-video is a formidable tool to build relationships/community, interact with consumers, and engage emotions about a brand.
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 eraEmakina
The new Web 2.0 applications are dramatically changing the consumer behaviour.
Blogs, podcasts, social networks, wikis... More than ever, the consumer is in control and can make his/her voice heard. Together with our experts, explore the new challenges, threats and opportunities offered by Web 2.0. Stop broadcasting: engage a conversation with your target.
Going Native | integrating native video into your content marketing strategyweareboogie
The rise of mobile and native video is undoubtedly changing the very way in which we create, distribute and consume video content. So, the question is – can your content stand up to the video evolution revolution?
A presentation Morsekode gave to the Business Marketing Association on Video Usage in Marketing. Learn how video is deployed through every facet of marketing and sales today.
Brands are using micro-video to show off new products, share short promotional clips, let fans go behind the scenes, or to give simple do-it-yourself tutorials. Micro-video is a formidable tool to build relationships/community, interact with consumers, and engage emotions about a brand.
Micro-video is a type of content marketing that was one of the most dominant trends in social media in 2013 and shows no signs of slowing down in 2014. Brands are using micro-video to show off new products, share short promotional clips, let fans go behind the scenes, or to give simple do-it-yourself tutorials.With five tweets per second containing a Vine link, over 150 million users on Instagram, and over 58 million users on Keek, micro-video is a formidable tool to build relationships/community, interact with consumers, and engage emotions about a brand.
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 eraEmakina
The new Web 2.0 applications are dramatically changing the consumer behaviour.
Blogs, podcasts, social networks, wikis... More than ever, the consumer is in control and can make his/her voice heard. Together with our experts, explore the new challenges, threats and opportunities offered by Web 2.0. Stop broadcasting: engage a conversation with your target.
Going Native | integrating native video into your content marketing strategyweareboogie
The rise of mobile and native video is undoubtedly changing the very way in which we create, distribute and consume video content. So, the question is – can your content stand up to the video evolution revolution?
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Social Media Presentation how you can use social media to drive traffic, increase awareness about your company or unique offerings within the local and national community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a business owner on how to utilize Facebook to grow your business.
You will learn:
• Why video marketing is such a powerful, versatile and effective marketing channel online
• How successful online videos are produced, step by step
• Paid, earned and owned methods of promoting your online video
Social Media Presentation how you can use social media to drive traffic, increase awareness about your company or unique offerings within the local and national community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a business owner on how to utilize Facebook to grow your business.
Applying social physics to harness the power of Patient Opinion leadersmarketinghealth
This presentation was made at Click Asia Summit: www.clickasiasummit.com
Theme: Applying social physics to understand patient internet crowd behavior.
Tracing POL evolution and tapping opportunity to market healthcare brands.
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Social Media Presentation how you can use social media to drive traffic, increase awareness about your company or unique offerings within the local and national community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a business owner on how to utilize Facebook to grow your business.
You will learn:
• Why video marketing is such a powerful, versatile and effective marketing channel online
• How successful online videos are produced, step by step
• Paid, earned and owned methods of promoting your online video
Social Media Presentation how you can use social media to drive traffic, increase awareness about your company or unique offerings within the local and national community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a business owner on how to utilize Facebook to grow your business.
Applying social physics to harness the power of Patient Opinion leadersmarketinghealth
This presentation was made at Click Asia Summit: www.clickasiasummit.com
Theme: Applying social physics to understand patient internet crowd behavior.
Tracing POL evolution and tapping opportunity to market healthcare brands.
Brian Kardon - Predict Your Next Customer: The Power of Predictive AnalyticsInsideSales.com
Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/brian-kardon
Session Overview
Traditional lead scoring prioritizes leads using buyer fit and behavior to help sales focus their time and effort. But what if you could predict exactly which leads are going to buy and why? Learn how leading marketers are enhancing lead scoring with predictive modeling to drive maximum conversion and sales productivity.
Lead scoring has become a key ingredient for modern marketing organizations, but best-in-class marketing teams are moving beyond traditional scoring methodologies by building predictive models that combine profile and behavioral indicators with signals from the web, social, news, and hundreds of other sources to predict the actual probability of a lead to close. Armed with a deep understanding of all the criteria that makes a lead likely to close, these marketers are able to determine the probability of each prospect becoming a customer with unmatched precision.
Attendees will learn:
How predictive modeling and big data take the guesswork out of developing lead scoring criteria;
The benefits of combining contact and account-level attributes to dramatically improve lead qualification rates;
The lead attributes you might be missing that are actually the most predictive of a buying signal and why.
Performing millions of address lookups every day for over 9,000 customers is no small feat. UK-based ecommerce company, Postcode Anywhere, is up for the challenge. Hear from CTO Jamie Turner on how they do it using Elasticsearch in conjunction with Cassandra, Spark, and Kafka in a .NET environment.
Using Data to Predict and Shape Consumer Behavior with Brian ReichCDS Global, Inc.
There is no shortage of data in the world – but there is a lack of understanding about how to apply that data and make it valuable to our work. The big promise of 'smart data' is not about efficiency or optimization - rather, we have an opportunity to define and shape the behaviors of our target audiences and maximize our efforts to reach, engage and compel them to action.
This CDS Global Summit keynote discusses:
• 'Smart Data" – What types of data is available and how can it be used, with a focus on identifying new potential audiences, predicting or shaping behaviors and personalizing marketing.
• Data culture and systems – How to apply big data to product development, marketing and operations, as well as the organizational capacity, flexibility and commitment that is required.
• Results – The impact that utilizing 'smart data' is having on a variety of industries and how it can be applied to publishers, nonprofits and other organizations.
Connect with Brian Reich on the web:
Tumblr: http://brianreich.tumblr.com/
SlideShare: http://www.slideshare.net/BrianReich
Twitter: @BrianReich
LinkedIn: http://linkedin.com/in/brianreich
About Brian Reich:
Brian Reich is a strategist and writer for executive leaders at global brands, media companies, startups, nonprofits, political, and advocacy organizations.
Brian is the author of two books: Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society (Wiley, 2011) and Media Rules!: Mastering Today’s Technology to Connect with and Keep Your Audience (Wiley, 2007). He speaks regularly to corporations, associations, and universities around the world on the impact of media and technology on society and he has keynoted and moderated major conferences and events, including: SXSW interactive, Personal Democracy Forum, BlogWorld, National Conference on Volunteering and Service, NetImpact, NTEN, USA Today Philanthropy Forum, SRI in the Rockies, and the Americans for the Arts National Conference.
Brian’s work has been published, and he has been quoted, in many publications, including the New York Times, Fast Company, Wired, AdAge, and the Chronicle of Philanthropy,. He has delivered analysis of digital and other trends on NPR, Fox News, and other networks in the U.S. and abroad. He has contributed as a Fast Company Expert, hosted his own podcast show, and has taught consumer behavior and marketing strategy at The George Washington University and Columbia University.
Brian began his career in politics – working on dozens of candidate and issue campaigns around the country. He spent two years as briefing director to Vice President Gore in the White House and during the 2000 presidential campaign. He has also held senior roles at leading digital, PR, and public affairs agencies, including Edelman, Mindshare Interactive Campaigns, Cone Inc. and EchoDitto.
Psychology Of Vine: How To Create Videos That Drive EngagementJon Fahrner
The psychology of Vine is a look at how Vine, Twitter's latest social video mobile is used. While only six seconds, using Vine for social media engagement is based on several psychological principles of mobile user behavior. By correctly addressing them, marketer can successfully use Vine videos for consumer engagement and marketing. Best practices and case studies included.
Creating Compelling Content for Social Media -- ToolkitCyrus Mavalwala
The toolkit to accompany my 2015 IABC Heritage Region Conference presentation on Creating Compelling Content for Social Media.
It references the content in the presentation as well as some additional readings.
Should you have any questions about my speaking, consulting or workshops, please don't hesitate to ask.
Managing a Global Digital Community for Content CreationCrowdsourcing Week
How can digital communities be built, nurtured, rewarded and motivated for a win-win proposition? Here is a primer on managing crowdsourced output.
By Bruno Pellegrini, Userfarm. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/
How to Boost Your Brand with MicrovideoElon iMedia
From Vine to .gifs, very short videos are a great way to get your customers to engage with your brand. Here are some best practices for using micro video.
Visual content can be useful in getting your marketing campaigns to stick and resonate with people. Learn the 6 types of visual content to use will need in your next marketing campaigns.
Web Video for Conversion and EngagementJesse Buckley
A presentation I gave to the Internet Retailer Conference and Exhibition in the Spring of 2015. The deck covers my time at The Grommet, an e-commerce site that serves as a launch platform for undiscovered consumer goods - we launch at least one product a day, and each one has a custom video that tells the story behind the product and demonstrates product understanding.
Video marketing: what it is and how it can drive your salesMabox Marine
View the video marketing playbook, including the top 5 ways to gain most value from this tool, along with the top 5 types for maritime marketing success
Content and Commerce converge through online videoChris Reighley
Content and Commerce converge through online video - a Webinar with Do-Ipse, Invodo and MarketLive.
Presented by Chris Reighley, Russ Somer and Kristi Burton
VEME is a blockchain enabled XR social networking app built to bridge your device and the world in ways never before imagined. Life Is About The Journey, Not The Destination.
https://my.veme.com/
Visual social marketing is the new necessity for driving engagement in the social world. This presentation will show WHY visual social marketing strategies are essential for businesses and tips on HOW you can take advantage of micro videos.
SoMazi - Property industry educational package - Part 1SoMazi
How businesses in the property industry can benefit from social media? Learn more with SoMazi's social media educational package for the property industry. In this first part (of three) you can understand why you simply cannot miss the social media boat.
SoMazi - Finance industry educational package - Part 3 SoMazi
Are financial institutions missing opportunities in social media? This is the third and final part of SoMazi's educational package which aims to assist Financial institutions in developing a clear social media strategy.
SoMazi - Finance industry educational package - Part 2SoMazi
Are financial institutions missing opportunities in social media? This is the second presentation from SoMazi's educational package which aims to assist Financial institutions in developing a clear social media strategy.
SoMazi - Finance industry educational package - Part 1SoMazi
Are financial institutions missing opportunities in social media? This is the first part of a 3-piece educational package which aims to assist Financial institutions in developing a clear social media strategy.
Getting started with social media activities for business? You’d have heard that measuring your efforts is a must. But why and how to measure? What tools can you use? This presentation will guide you through different options to make the process easier.
Provides a step-by-step introduction to all the tools you need to start measuring your Twitter activity. Knowing what works best lets you align your strategy with your communications and engage with your community in a more effective and meaningful way.
Are you maximising the potential of your Twitter activities? The Somazi team advises on how to engage with your followers to get and keep your audience’s attention and harness the value of Twitter relationships.
How to avoid the tedium of logging in and out of different social channels, measuring your efforts, managing permissions and scheduling ahead? We’ve put together an overview of social media publishing tools to make the choice of a publishing platform easier and to automate your social media communications.
1. VIDEOe& SOCIAL MEDIA MARKETING
“Brands are moving further away from direct advertising, whose
metrics are hard to calculate, and into original video content –
content that is created not to sell but to engage”
Kerrin Sheldon, founder of humanity.tv
2. Social Media High-Flyer Series
2
Working with brands such as News Corporation, EE, BBC
Worldwide, Ogilvy Group, Sky and Chelsea FC, for a
decade. We are constantly gaining experience and
expanding our understanding of the socialsphere. We’re
also connecting with others’ ideas, backgrounds and
viewpoints. The act of sharing enriches us all.
The SoMazi Social Media High-Flyer series – a regularly
curated collection of tips, guides and thought pieces –
is distilled from our hands-on experiences in the
socialsphere. It’s designed to help you amplify the impact,
reach and value of all your social media efforts.
Maz Nadjm, Founder, SoMazi
@mazi
"An investment in knowledge pays
the best interest."
- Benjamin Franklin
3. (Video) Content is King
3 Opportunities to use video for marketing
“The average viewer watched nearly 22 hours of video in a single month.”
• 50% of tablet users watch video content
• 48 of the top 50 online retailers feature videos on their websites
What are the benefits?
• Easier to consume than text
• Evergreen videos can stay relevant for many years, for example video testimonials are valuable
assets showcasing the company’s expertise.
• Once created, a video can be repurposed to serve different campaigns and can be reused,
including across different social media channels,
• Short videos are perfect for mobile consumption. With more users on an “all-you-can-eat” data
plan, it’s not the size of content, but limited screen space that’s an issue in mobile content
consumption. An engaging video showcasing the product or service can provide all the necessary
information without the need for scrolling down and viewing many different pages.
• A good smartphone with is enough to get started for taking your first videos and will let you build up
more confidence before expanding the budget
SundaySky, 2012
4. New Players
4 Keek.com
Keek is a video social
networking platfrom that allows
friends to share videos up to 36
seconds-long. There are no edit
options, but the “keeks” can be
shared easily via Facebook,
Twitter, etc.
5. New Players
5 Keek.com
Is it worth it to get involved?
• There is an opportunity to reach new
demographics. According to the Keek
COO, Lamont Wilcott, “65 per cent of the
audience is between 13 and 24 years of
age and 20 per cent are between 25 and
34 years of age”.
• There aren’t many brands who’ve really
given Keek a try yet, which leaves a lot of
room for experimentation.
• It could be a great chance for individuals
who wish to build up their own personal
brand – sharing expertise and personal
opinions – to build trust among future
customers.
• Keek lets you respond nimbly to news and
marketing opportunities – quickly creating
content that can be rapidly consumed and
shared.
6. New Players
6 Vine.co
BBC
Vine is “the Instagram of the streaming video” - an
iPhone-only app that allows you to share videos up to
6 seconds long, which can be edited frame by frame.
Many companies have embraced Vine, attracted by
low cost and ability to share instant updates on the go.
How to convey your brand message in 6 seconds?
- Decide on the key message
- Simplify it
- Decide on a call to action – Do you want the
viewers to visit your site? Comment on Facebook?
- Visualise your message – think creatively how can
you express the message in a fun and visually Armani
attractive way
- Use hashtags to string related videos together
- Post and share!
GAP
7. New Players
7 Viddy.com
Viddy is a video sharing app that allows you to record
and share videos up to 15-seconds long. Unlike Vine,
there is a version for Android, as well as iOS.
The Android version of Viddy includes 10 new video
effects (similar to Instagram effects, but for the moving
image) and 16 soundtracks, and takes advantage of
Android smartphones’ HD features.
Another advantage over Vine is more family-friendly
content: the app’s rating is 12+ (you need to be over 17
to download Vine).
These advantages of Viddy mean that using it could
allow you to reach a broader audience than the
platform- and age-restricted Vine.
Brands who’ve managed to build up a considerable
following on Viddy include Southwest Airlines, Warner
Bros Records and Redbull UK.
(TheVerge, 2012)
8. Content Ideas
8
If you really want to benefit from video marketing,
make them a part of your content strategy. Decide on
how often to post, who’s responsible, what formats
you are going to use. It is also useful to have
guidelines in place to avoid inappropriate content.
There are many formats you can try:
1. Testimonials
2. Vox-pops
3. Expert answers
4. Whiteboard videos
5. Mini-series
6. Competitions, for example: guess a
location, send “keekbacks” with
ideas for a new product name
7. Meet the team
8. Comment on news stories
9. Tips and how-to
10. Tour of your location
11. Business trip reporting
9. Find the Context Beyond the Hype
9
Experimenting with new platforms such as Keek or Vine can help to reach new
customers and give your brand a human face.
Remember, platforms come and go, but the opportunities for using video in business are
much broader, for example:
- Customer support
- Loyalty building through personalization features such as: preferences, transactional
history, social data and communication.
- Liaising with your sales team, so they’re sending engaging video as part of their day-
to-day sales communications to new prospects and potential customers.
- Internal communications
- Employee education
- Legal & safety
Comscore, 2012 ; SundaySky, 2012
10. 10 THE SOMAZI EFFECT
Authors
This presentation is a part of the SoMazi Social Ewa
Media High-Flyer series. For more presentations, @Ewajoan
reports and learning materials, go to
http://www.somazi.com/resources/.
SoMazi has offices in London, New York, Bergamo
and Geneva. We’d love to hear from you. Marlies
@MsSpijker
E-mail: contactus@somazi.com
Facebook: http://www.facebook.com/SomaziWW
Twitter: http://www.twitter.com/SomaziWW
Pinterest: http://pinterest.com/Somazi
Clementina
@CGZatSomazi