You want to have more video on your site or in your social media. but what to show? Good stories might be closer than you think. 13 good ideas for web videos.

1. 13 ideas for
web videos
that are right
under your
nose. >>>> www.thisgoodidea.co.uk

2. Okay ... apparently .... having video be knowledge about a subject or event, or
>>>> on your site/ social media page
helps to make them more
some entertainment, inspiration or insight.
Sites and blogs written by people who actively
care about their subject will attract more loyalty
compelling and “sticky”, but that
13 ideas for
than one churned out to meet contractual
only works if your videos are any employment obligations.
good and relevant to your sites
web videos that
visitors. Audiences are very fickle But the nice thing is you donʼt need to look
and their time is very valuable, if very far to find a subject to make engaging
videos to put on your site. I have put together
they donʼt like what they see they
this list of subjects that you can find close at
are right under
move on and if a video doesnʼt hook hand. Added to this making and showing good
them quickly, then they quit it. The looking videos is more possible than ever.
internet gives you great reach but Using DSLR cameras shooting HD video (in
your nose.
you only have (milli)seconds to grab the right hands) its increasing affordable to
people. create really great photographic looking short
films that donʼt look and feel like boring
But video can be very handy in giving your corporates. And with video hosting services
viewers deeper insight into your product, brand like Vimeo Pro it is easier and more cost effect
or service. It can show processes behind the than ever to get nice looking video onto your
scenes, the people involved, help build a site that doesnʼt carry a nasty logo.
brand and loyalty. It can be a very useful way
for you to communicate with your clients and it KEEP IT SHORT
can encourage people to keep coming back to
your site. The only other thing I would add when making
video for the internet is keep it brief, aim to say
And good video is very useful in the dark art of something 1 minute not 10. When clicking on a
search engine optimization. Forrester video, the first thing people look at is the
Research reported that “A website with a video progress bar, if they see that a video is long
is 53 times more likely to come up on the first (over 3 minutes) then they will be less likely to
page result on Google than the exact same stay and watch the rest. Niche films can be
page without video.” Although that has to be longer (tutorials, lectures, etc) but introduction
taken with the usual pinch in internet salt. videos and first contact films should be short.
The most sticky sites are often the most So what kind of videos are you going to put on
generous, the ones that donʼt actively go out to your site? They idea of this article was to
sell but seek to give their audiences something highlight subjects and treatments for films that
in return for their attention and time. That can might be close at hand and easy(ish) to create.

3. A Magazine Is Born - the IBM Cloud Solutions -
making of Little White Lies Bari Fishing Industry
Will It Blend?
1: BEHIND THE SCENES 2: DO SOMETHING VERY BAD WITH 3: CASE STUDY FILMS
People are nosey and love to get the inside YOUR PRODUCT. Video case studies of your work can give
view. Use video to show behind the scenes at Is one of your product or service USP’s that it is clients an idea of the real impact your product
your company. Something that seems particularly tough, fast, strong ... or green ... or or service. My advice is the shorter the better,
completely everyday to you could be exciting organic ... you get the idea ... do something keep it “big picture” and avoiding feeling
and fresh to your site visitors. For example: with it that demonstrates to the extreme. “corporate”. If you can turn your case study
Showing how a popular product goes from into a story, even better.
concept to rolling off the assembly line.
> Will It Blend?
Try and be innovative when making your behind > IBM Cloud Solutions - Bari Fishing
the scenes footage. Timelapse is a great A great example of this in action is the internet Industry
technique to speed up production process, tiny phenomenon “Will it blend”. A few years ago
cameras like the Go_pro can get shots in Blendtec were just a small blender I really like this one from IBM which looks at
unusual places. manufacturer until they hit upon a great idea. cloud computing, a potentially really dull
They would show the robustness of their subject but not when you see it applied to
product by blending just about anything. So Italian Fishermen.
> A Magazine Is Born - the making of
Little White Lies every so often they would blend something LINK TO VIDEO
unusual or current ... cameras , mobile phones
I really like this video that shows how a and iPads, I think they had a go at a car once,
> Apple Education - Learning With
magazine gets from idea to the stand. Good its resulted in a massive Youtube following and
iPads
use of timelapse, which is a great way of hugh increased sales. The videos are very
making a long drawn out process quick and simply shot using a repeatable style but greatly Another example is Apple’s iPad film. Nicely
engaging, also good use of music and humour. helped by having a great presenter and good shot with short sound bite interviews.
game show styling.
LINK TO VIDEO LINK TO VIDEO
LINK TO VIDEO

4. Inenco Energy
Updates news
Breastfeeding with
The Big Bump Staff profile: Henrik
4: DIARY VIDEOS 5: NEWS IN YOUR INDUSTRY 6: STAFF PROFILES
Video diaries are great for documenting If you work in a specialist or consultation area With a lot of business happening online it can
progress or impact over time. They are also why not show that you are on top of current be hard for clients and customers to relate to
useful for getting “behind the scenes insight”. events with a video news bulletin which rounds companies and organisations as people. Even
up the issues and themes. in large organisation this can be a problem
internally between departments. Creating little
> Breastfeeding with The Big Bump films about your staff can help to bridge that
> Inenco Energy Updates news
Some time ago I was involved in producing a gap (a little bit) and show the people behind
beginners guide for new parents called “The Big Inenco they are specialists in energy the service.
Bump” for Lanarkshire NHS. As part of the management, sustainability and environmental
project we gave a video diary kit to some new services. They work in an area where there are > Staff profile: Henrik - Internal
parents. Using this kit they documented their many changes in technology, legislation and Communications Coordinator and DJ
experience of getting to grips with breast- pricing. Inenco produces a weekly video news
feeding. In this video all they are doing is talking update, which helps its clients to to keep up to BUPA international made a series of short films
about their experience, but they give real date and in a knowledge based market place focusing on their staff who spoke about their
insights that new parents can relate to. And the demonstrate that they are fully up to date jobs and a bit about their hobbies. This film is
because its video you can see that they are real with developments. They put this update on the about Henrik, he’s an Internal Communications
people giving their real views. front page of their site. This also gives clients a Coordinator at BUPA during the day and DJ
Concept by me ... directed and edited by the reason to keep returning to their site. Using a some other times.
very talented Joseph Briffa. news approach they can film the bulletins
easily and quickly using a standard set up. It
LINK TO VIDEO
also gives the company an opportunity to show
LINK TO VIDEO off some of their companies key experts.
LINK TO VIDEO

5. Deloitte Film
Festival
DVS Shoe Company
Carson HOW TO REPLACE A TAP
7: VIDEO REVIEWS 8: HAVE A GOOD TIME 9: PRODUCT TOURS
Providing a video review of your products is a Show you or your staff having a good time. Product tours and guide videos are an
way of bringing it to life. This does have to be managed and it doesn’t excellent way to tell customers about your
suit every industry, but it can be a useful way of company’s products and services.
showing an unexpected side of your company
> DVS Shoe Company Carson or where you work.
> HOW TO REPLACE A TAP FROM B&Q
Zappos are an American online shoe and
fashion retailer have their own take on video > Deloitte Film Festival - Behind the The DIYmongers B&Q have created a whole
reviews using real people (staff members). Scenes set of quick online video guides to carrying out
repairs around the home. These guides give
One quote says about Zappo’s approach : When Deloitte were looking for some new staff people the information confidence that they
“Zappos uses video to drive sales. They use the they didn’t didn’t just put out some job ads they can do it themselves but they can do it using
video to describe, use and demonstrate the got their own staff to make films about working B&Q stuff.
products with real Zappos employees and not in the company on the theme of “What’s your
models or actors. Those videos are said to Deloitte”. These films gave a different insight
have a sales impact of 6 to 30%.” Mark LINK TO VIDEO
into Deloitte which isn’t known as a creative
Robertson company. In the end they had enough films to
run an internal film festival.
LINK TO VIDEO
“A video featuring a creative performance by
your own staff is a great way to showcase your
company’s culture and promote your business
without having viewers feel like they’re being
advertised to.” say Insite Motion Media
LINK TO VIDEO

6. RUBY CONFERENCE
Mad Science: Smart Grid Crystal Ski Fest
10. TAKE A SIDEWAYS LOOK AT 11. TAP INTO THE PASSION 12. CUSTOMER FEEDBACK
YOUR PRODUCT OR SERVICE How did you and your staff get into what you If your customers and clients have good things
Take some cues off broadcast TV and take the you do? There is often a story behind why to say about you then get them to say it. Keep
popular science approach. people went into a particular profession or short and snappy.
trade. A video about this can reveal the passion
and creativity in your staff.
> Mad Science: Smart Grid > Crystal Ski Fest
This customer feedback video from the ski
IBM a use “fun science” approach to explain > RUBY CONFERENCE racing event “Crystal” is from a number of
what could be a teeth grindingly dull subject of customer and client feed back videos that I
how an IBM site is using a smart grid to save This is an example I like. It was made at the
Scottish Ruby on Rails conference and it is was involved in producing. Not only is it a
money and reduce its CO2 footprint. handy video to encourage other potential
from a group of “user generated” films I was
involved in producing. To outsiders computer users it and has helped to form the strategy to
LINK TO VIDEO programming is often seen as a dull occupation develop future events.
but as this nice video reveals there is a lot
creativity and passion behind the keystrokes LINK TO VIDEO
(not to mention some good hats). Excellent
editing from Lucy Armitage.
LINK TO VIDEO

7. NANA'S CHEESY
ACORN CASSEROLE
This Good Idea provide digital communications solutions
13: SHOW YOUR CUSTOMERS USING
YOUR STUFF. The digital world offers a vast array of ways to engage, involve and
communicate with clients, staff and customers.
If you have a good product or service and your
customers like using it then why not feature
them. Not only does it show people being This Good Idea help people, organisations and businesses to
enthusiastic about your product they may also
show new ways of using it. understand the potential of digital communications, to outline their
needs and then make it happen.
> NANA'S CHEESY ACORN CASSEROLE
For some years Kraft foods has been running If you are new to the wonderful world of digital
the Real women of Philadelphia competition. or an old hand contact us, we can help.
This is a highly successful campaign in which
real women from across the USA video
themselves demonstrate the use of Kraft
products in various cooking various recipes. Paul Cameron
In this video "Nana" makes her favourite side paul@thisgoodidea.co.uk
dish, which sounds like a heart attack inducing this good idea.co.uk
Cheesy Acorn Squash Casserole.
LINK TO VIDEO