The document describes the advertising for Arctic Monkeys' album AM. It uses a simple black and white color scheme that stands out and complies with the band's retro style. The advertisement features the band name in large white text at the top, the album cover photo in the center, and the album name and release date at the bottom to clearly communicate the key information to fans. The basic layout and consistent font help fans instantly recognize the band and album.

1. This is the Arctic Monkeys album advert for the album AM.
The colour scheme of this album is very basic, but it the use of
white and black stands out a lot more than any other colour
scheme. Also, the colour complies with the retro affect that
Arctic Moneys like to use.
The simple text that has been used is the same font that the
band has used throughout all their marketing programs, this
helps the audience instantly recognise it is this band and this
album.
They have used a very basic layout by using three quarters,
top quarter with the band name in a big, bold, white text that
really stands out to the human eye because of the use a white
colour on a black background. In the centre of the page they
have added in the picture used on their album cover, this is so
that people recognise the album once it has been released.
This has also been placed in the middle because it is centre of
attention. In the bottom quarter they have added the name of
the album in a bigger font than the words surrounding it. This is
so that this word stands out more because it is more important,
due to it being the name of the album. Underneath that they
have added on the date of release, so that fans know when the
album is out. Finally, the record label logo has been added in
at the bottom to ensure that the audience knows the company
producing the album and can buy more of their music.