The advertisement summarizes key information about an upcoming album from the Arctic Monkeys in 3 sentences or less. It matches the album cover to ensure recognition. It includes the iconic Arctic Monkeys logo, band name, and title to identify the band and album. The plain design promotes mystery around the band and music to generate interest in purchasing the album.

1. The advert matches the
album cover, this is so that
the album is recognised when
the audience buys the album
in the shops or online.
The sound wave is used to
signify the music, and
represent the instruments
used in the songs.
An image of the band
hasn’t been used which
could connote that they
are more focused on the
music than their image.
The date of the album
release is included so that
the audience know when
they can start to order it,
this signifies that it is a big
release.
The title and name of the band is
the iconic Arctic Monkeys logo,
which is recognised by many, this
is seen as their trade mark.
The advert is plain and to
the point, this is so that the
audience isn't bombarded
with information, and leaves
mystery behind the band so
that audience buys the
album to find out the
unanswered questions.
The black background
connotes the mystery
and seriousness behind
the band. They take
their music seriously and
don’t give too much
away leaving them open
to interpretations.
The white on the black
background stands out so will
therefore catch the eyes on
the audience, showing that
the information will get
across to a wide audience.
The font is quite fun, contrasting the
serious black, signifying the band still
has fun with their music and is
something they love.