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How Do Social Media & Search Intersect

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The convergence of search and social media - do they play nice together or are they at war? How can one take advantage of both to drive traffic and sales?

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How Do Social Media & Search Intersect

  1. 1. How Do Social Media & Search Intersect? Presented by: David Wallace CEO/Founder - SearchRank
  2. 2. Does Social Media Prevent the Need For Search? <ul><li>Absolutely not! </li></ul><ul><li>Organic/paid search are still huge and by far largest driver of web-based traffic. </li></ul>
  3. 6. Does Social Media Play an Important Role in Search? <ul><li>Yes indeed! </li></ul><ul><li>A review of SERPs for any company already engaged in social media reveals its intersection with organic search. </li></ul>
  4. 14. <ul><li>One would be naive not to recognize the vast number of people using social media & not try to tap into their audiences. </li></ul>
  5. 15. Online Usage Stats
  6. 16. Online Usage Stats
  7. 17. Online Usage Stats
  8. 18. Online Usage Stats
  9. 19. Facebook Client Case Study <ul><li>- Started Facebook Fan Page in November 2008 </li></ul><ul><li>- Last year had 1,700 fans; this year has over 45,000 fans. </li></ul><ul><li>- Use Fan Page to promote blog content, offer promotions/discounts, introduce new product, hold contests and even build brand loyalty. </li></ul>
  10. 20. Facebook Client Case Study
  11. 21. Facebook Client Case Study
  12. 22. Facebook Client Case Study
  13. 23. Search/Social Media Strategies <ul><li>Integrate Offline & Online Advertising </li></ul>What can you do with social media to with regards to increasing sales and brand awareness/loyalty?
  14. 26. Search/Social Media Strategies <ul><li>Integrate Offline & Online Advertising </li></ul><ul><li>Multimedia Usage </li></ul>What can you do with social media to with regards to increasing sales and brand awareness/loyalty?
  15. 27. http:// www.youtube.com/watch?v =ql-N3F1FhW4
  16. 28. Search/Social Media Strategies <ul><li>Integrate Offline & Online Advertising </li></ul><ul><li>Multimedia Usage </li></ul><ul><li>Custom-Tailor the Message </li></ul><ul><li>Local Social Networks, Beyond Yelp </li></ul><ul><li>Contests & Discounts </li></ul><ul><li>Customer Service </li></ul>What can you do with social media to with regards to increasing sales and brand awareness/loyalty?
  17. 30. Search/Social Media Strategies <ul><li>Integrate Offline & Online Advertising </li></ul><ul><li>Multimedia Usage </li></ul><ul><li>Custom-Tailor the Message </li></ul><ul><li>Local Social Networks, Beyond Yelp </li></ul><ul><li>Contests & Discounts </li></ul><ul><li>Customer Service </li></ul><ul><li>Online Reputation Management </li></ul>What can you do with social media to with regards to increasing sales and brand awareness/loyalty?
  18. 38. Conclusion <ul><li>Use SEARCH To Stand Out </li></ul>
  19. 39. Conclusion <ul><li>Use SOCIAL MEDIA To Build Brand Loyalty </li></ul>
  20. 40. Thank You! <ul><li>David Wallace </li></ul><ul><li>SearchRank www.searchrank.com </li></ul><ul><li>Twitter: @DavidWallace </li></ul><ul><li>Search & Social Media Marketing Since 1997 </li></ul>

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