1. Convergence of Social & Search
Image Source: http://www.bluesqaretips.com
Presented by:
David Wallace
CEO/Founder - SearchRank
@DavidWallace

2. Killer Social Media Presence
It is not enough to have a great web site anymore; you must
also have a kick-ass social media presence which offers the
following benefits:
1. Branding Opportunities
2. Build a Community Around Brand
3. Customer Service
4. Online Reputation Management
5. Obtain Social Signals
6. Promote Content (more later)
@DavidWallace

3. Integration of Social Media
Integration Social Media Into Web Site and Other Marketing
Materials
@DavidWallace

4. Integration of Social Media
Integration Social Media Into Web Site and Other Marketing
Materials
- Show social media icons on web site
@DavidWallace

5. @DavidWallace

6. Integration of Social Media
Integration Social Media Into Web Site and Other Marketing
Materials
- Show social media icons on web site
- Show social media icons on traditional ads (TV, print, biz cards, etc.)
@DavidWallace

7. @DavidWallace

8. Integration of Social Media
Integration Social Media Into Web Site and Other Marketing
Materials
- Show social media icons on web site
- Show social media icons on traditional ads (TV, print, biz cards, etc.)
- Show social media icons in email signatures
@DavidWallace

9. @DavidWallace

10. Integration of Social Media
Integration Social Media Into Web Site and Other Marketing
Materials
- Show social media icons on web site
- Show social media icons on traditional ads (TV, print, biz cards, etc.)
- Show social media icons in email signatures
- Social media apps in web site (Latest Tweets, Facebook Friends)
@DavidWallace

11. @DavidWallace

12. Content Creation
Whatever content you create, it should originate on your blog.
This can include...
- Posts/Articles
- Interviews
- White Papers / Studies
- Polls / Surveys
- Webinars
- New Products / Services
- Contests / Giveaways
- Promotions / Sales
- Videos
- Infographics
@DavidWallace

13. Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
@DavidWallace

14. Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
- Twitter
@DavidWallace

15. @DavidWallace

16. Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
- Twitter
- Facebook
@DavidWallace

17. @DavidWallace

18. @DavidWallace

19. @DavidWallace

21. Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
- Twitter
- Facebook
- Google +
@DavidWallace

22. @DavidWallace

23. @DavidWallace

24. @DavidWallace

25. Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
-
Twitter
Facebook
Google +
Tumblr
@DavidWallace

26. @DavidWallace

27. @DavidWallace

28. @DavidWallace

29. @DavidWallace

30. @DavidWallace

31. @DavidWallace

32. Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
-
Twitter
Facebook
Google +
Tumblr
Pinterest
@DavidWallace

33. @DavidWallace

34. @DavidWallace

36. Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
-
Twitter
Facebook
Google +
Tumblr
Pinterest
and if applicable...
- StumbleUpon
- LinkedIn
- YouTube
@DavidWallace

37. Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
-
Twitter
Facebook
Google +
Tumblr
Pinterest
-
Vimeo
Instagram
Vine
Reddit
Slideshare
and the list goes on…
and if applicable...
- StumbleUpon
- LinkedIn
- YouTube
@DavidWallace

38. Case Study: Infographic Journal
The Stats:
- Site turned 2 years old on 9/28
- Have never done any link building
- 0 posts to 3,500+!
- 7 to 10 posts published daily
- 0 backlinks to 68,000!
- Current Alexa Rank of 32,730!
- 65,000 monthly visitors
- Social media followers continue to increase daily!
@DavidWallace

48. Even though this post was published in April 2012,
it is the 5th most visited page
for the month of September 2013!
Infographics are the gift that keeps on giving!

50. Infographic Marketing
While a relatively new term to Internet marketing, infographics have been used
throughout history, even dating back to the cavemen.
Image Source: http://www.chrismadden.co.uk
@DavidWallace

51. It All Starts With a Great Idea
Every great piece of content has to have its origin in the
quality of an idea!
@DavidWallace

52. It All Starts With a Great Idea
Every great piece of content has to have its origin in the
quality of an idea!
@DavidWallace

53. It All Starts With a Great Idea
Every great piece of content has to have its origin in the
quality of an idea!
@DavidWallace

54. It All Starts With a Great Idea
Every great piece of content has to have its origin in the
quality of an idea!
@DavidWallace

55. It All Starts With a Great Idea
Every great piece of content has to have its origin in the
quality of an idea!
@DavidWallace

56. Back It Up With Research
Once you have a great idea in place, it’s time to gather the
research.
- Historical Facts
- Current Data/Trends
- Creative Ideas
- Original Sources
- List citations!
@DavidWallace

57. Make Sure She’s Pretty
A good idea is crucial, but how it looks is not far behind in importance.
Ugly infographics only clutter up the Internet!
@DavidWallace

63. Measure For Success
Measure 3-4 Weeks After Publishing
•
Use Google Analytics or similar to see how many people visited the
Infographic, learn where they came from and even discover what they did
after landing on the page.
•
Utilize backlink checkers such as Raven Tools’ Backlink Explorer and
SEOmoz’s Open Site Explorer to discover who has linked back to the piece.
•
Finally you’ll want to see how the content did on the most popular social
networks.
@DavidWallace

64. Measure For Success
Measure 3-4 Weeks After Publishing
•
Use Google Analytics or similar to see how many people visited the
Infographic, learn where they came from and even discover what they did
after landing on the page.
•
Utilize backlink checkers such as Raven Tools’ Backlink Explorer and Moz’s
Open Site Explorer to discover who has linked back to the piece.
•
Finally you’ll want to see how the content did on the most popular social
networks.
Social Media Count Tool
http://www.feedthebot.com/tools/social/
@DavidWallace

65. Key Takeaways
• It is not only crucial to have a great web site, one must have a kickass social media presence as well to succeed in online marketing.
• Integrate your social media into your web site, traditional
advertising, and even email signatures.
• Have a content marketing strategy in place and promote original
content from your site via your social media platforms.
• Infographics that are well thought out, well designed and marketed
aggressively can do very well across multiple social platforms.
• If you have yet to establish a social media presence on all the major
sites, what are you waiting for?
@DavidWallace

66. Thank You!
David Wallace
DavidWallace
SearchRank
SearchRank
searchrank.com
bit.ly/A4JQfW
infographicjournal.com
Download This Presentation at:
http://searchrank.com/pubconvegas2013
@DavidWallace