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@DavidWallace
THE MAGIC OF INFOGRAPHICS
Presented by David Wallace: CEO - SearchRank
@DavidWallace
- Online Marketing Since 1997
- Head Honcho @ SearchRank
- Senior Editor @ Infographic Journal
- Reside in A...
@DavidWallace
@DavidWallace
EVENTHOUGH INFOGRAPHICS
SEEM MAGICAL INTHE RESULTS
THEY CAN PRODUCE,
THERE IS NO MAGIC INVOLVED
BUT ONLY GOO...
@DavidWallace
THREETHINGS:
DESIGN (GOOD, BAD &THE UGLY)
PROMOTION (DOs/DONTs)
IDEAS (NO INDUSTRYTOO BORING)
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
NO MATTER HOW GOOD
THE IDEA, POOR DESIGN
WILL KILL THE
EFFECTIVENESS OF AN
INFOGRAPHIC.
@DavidWallace
DO NOT SKIMP ON DESIGN!
VERY RARELY
CAN YOU GET
SOMETHING FOR
FREE OR NEXT TO
NOTHING AND
HAVE REAL
SUCCESS!
@DavidWallace
PROMOTE, PROMOTE, PROMOTE!
“PUBLISH IT AND THEY
WILL COME” DOES NOT
ALWAYS WORK!
TAKE ADVANTAGE OF
YOUR SOCI...
@DavidWallace
PROPER SYNDICATION TO SOCIAL
NETWORKS
THERE IS A RIGHT WAY &
A WRONG WAY TO SHARE!
- LINK BACK TO ORIGINAL C...
@DavidWallace
SOCIAL NETWORKS: TWITTER TIPS
FOR OLDER
INFOGRAPHICS, RETWEET
RELATED TO CURRENT
TRENDS
EXPERIMENT WITH REPE...
@DavidWallace
SOCIAL NETWORKS: PINTEREST TIPS
CONSIDER PINNING A
CROPPED VERSION OF
INFOGRAPHIC
LINK BACK TO YOUR
ORIGINAL...
@DavidWallace
SOCIAL NETWORKS: TUMBLR TIPS
ADD 2 TO 3 TAGS IN THE
TAG FIELD, INCLUDING THE
TAG #INFOGRAPHIC
LINK BACK TO Y...
@DavidWallace
IF YOU DON’T HAVE
A LARGE
FOLLOWING IN
YOUR SOCIAL
NETWORKS,
CONSIDER HIRING A
COMPANY THAT
CAN GET YOU TONS...
@DavidWallace
CAUTION!!
AWESOME CASE STUDIES AHEAD
NO MATTER WHAT KIND OF BUSINESS YOU HAVE,
NO MATTER HOW EXCITING OR BOR...
@DavidWallace
- Essay Writing Company
- Published Nov 2015
- 186+ Pins
- 48k Stumble Views
- 19th Most Visited Sep 2016
- ...
@DavidWallace
- Online Eyewear Company
- Published April 2012
- 825+ Pins
- 239k Stumble Views
- 445 Facebook Likes
- 17th...
@DavidWallace
- Industrial Equipment
- Published December 2012
- 1k+ Pins
- 115k Stumble Views
- 207 Facebook Likes
- 83 L...
@DavidWallace
- Cosmetology School
- Published April 2014
- 113k+ Pins
- 675k Stumble Views
- 744 Facebook Likes
- 122 Goo...
@DavidWallace
- Dublin Childcare Center
- Published January 2014
- 9k+ Pins
- 69k Stumble Views
- 80 Facebook Likes
- 7th ...
@DavidWallace
- Clothing Manufacturer
- Published February 2016
- 30k+ Pins
- 46 Facebook Likes
- 6th Most Visited Sep 201...
@DavidWallace
- Bed Stores in Great Britain
- Published March 2016
- 120 Pins
- 80k Stumble Views
- 65 Facebook Likes
- 4t...
@DavidWallace
- Hosting Company
- Published June 2014
- 329 Pins
- 149k Stumble Views
- 92 Facebook Likes
- 3rd Most Visit...
@DavidWallace
KEY TAKEAWAYS
- Infographics are only magical if you plan & promote well
- Don’t compromise on design elemen...
@DavidWallace
THANK YOU!
Download This Presentation at http://www.slideshare.net/searchrank/
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The 'Magic' of Infographics - Pubcon Las Vegas 2016

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Many thing of infographics as the "magic potion" of content marketing. But truth be told, there is no magic to them at all but rather a lot of good planning and design along with a great marketing effort. This presentation looks at infographic design do's and don'ts, how to market infographics and some kick-ass case studies. Presented by SearchRank CEO, David Wallace at Pubcon Las Vegas 2016.

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The 'Magic' of Infographics - Pubcon Las Vegas 2016

  1. 1. @DavidWallace THE MAGIC OF INFOGRAPHICS Presented by David Wallace: CEO - SearchRank
  2. 2. @DavidWallace - Online Marketing Since 1997 - Head Honcho @ SearchRank - Senior Editor @ Infographic Journal - Reside in Ahwatukee, Arizona - Empty Nester w/ 3 Kids & 5 Grandkids - Disney Fanatic - Roller Coaster Enthusiast - Love Cats - Love Infographics!! WHO AM I?
  3. 3. @DavidWallace
  4. 4. @DavidWallace EVENTHOUGH INFOGRAPHICS SEEM MAGICAL INTHE RESULTS THEY CAN PRODUCE, THERE IS NO MAGIC INVOLVED BUT ONLY GOOD PLANNING & EXECUTION!
  5. 5. @DavidWallace THREETHINGS: DESIGN (GOOD, BAD &THE UGLY) PROMOTION (DOs/DONTs) IDEAS (NO INDUSTRYTOO BORING)
  6. 6. @DavidWallace
  7. 7. @DavidWallace
  8. 8. @DavidWallace
  9. 9. @DavidWallace
  10. 10. @DavidWallace
  11. 11. @DavidWallace
  12. 12. @DavidWallace
  13. 13. @DavidWallace
  14. 14. @DavidWallace
  15. 15. @DavidWallace
  16. 16. @DavidWallace
  17. 17. @DavidWallace NO MATTER HOW GOOD THE IDEA, POOR DESIGN WILL KILL THE EFFECTIVENESS OF AN INFOGRAPHIC.
  18. 18. @DavidWallace DO NOT SKIMP ON DESIGN! VERY RARELY CAN YOU GET SOMETHING FOR FREE OR NEXT TO NOTHING AND HAVE REAL SUCCESS!
  19. 19. @DavidWallace PROMOTE, PROMOTE, PROMOTE! “PUBLISH IT AND THEY WILL COME” DOES NOT ALWAYS WORK! TAKE ADVANTAGE OF YOUR SOCIAL NETWORKS TO ATTRACT EYEBALLS.
  20. 20. @DavidWallace PROPER SYNDICATION TO SOCIAL NETWORKS THERE IS A RIGHT WAY & A WRONG WAY TO SHARE! - LINK BACK TO ORIGINAL CONTENT - INCLUDE SHORT DESCRIPTION - UTILIZE HASH TAGS - INCLUDE IMAGES - CALL OUT INFLUENCERS
  21. 21. @DavidWallace SOCIAL NETWORKS: TWITTER TIPS FOR OLDER INFOGRAPHICS, RETWEET RELATED TO CURRENT TRENDS EXPERIMENT WITH REPEAT TWEETS AT VARIOUS TIMES OF THE DAY EXPERIMENT WITH TWEETS THAT HAVE IMAGES VS NO IMAGES IF INFOGRAPHIC REFERENCES COMPANY OR INDIVIDUAL, INCLUDE @ REFERENCE
  22. 22. @DavidWallace SOCIAL NETWORKS: PINTEREST TIPS CONSIDER PINNING A CROPPED VERSION OF INFOGRAPHIC LINK BACK TO YOUR ORIGINAL POST TO HELP DRIVE TRAFFIC POST INFOGRAPHICS TO TOPICALLY RELEVANT BOARDS INCLUDE A SHORT TITLE / DESCRIPTION OF THE INFOGRAPHIC
  23. 23. @DavidWallace SOCIAL NETWORKS: TUMBLR TIPS ADD 2 TO 3 TAGS IN THE TAG FIELD, INCLUDING THE TAG #INFOGRAPHIC LINK BACK TO YOUR ORIGINAL POST TO HELP BUILD LINK AUTHORITY INCLUDE A CUSTOM FILE NAME AT END OF TUMBLR GENERATED URL INCLUDE A SHORT TITLE / DESCRIPTION OF THE INFOGRAPHIC
  24. 24. @DavidWallace IF YOU DON’T HAVE A LARGE FOLLOWING IN YOUR SOCIAL NETWORKS, CONSIDER HIRING A COMPANY THAT CAN GET YOU TONS OF SHARES
  25. 25. @DavidWallace CAUTION!! AWESOME CASE STUDIES AHEAD NO MATTER WHAT KIND OF BUSINESS YOU HAVE, NO MATTER HOW EXCITING OR BORING, YOU CAN UTLIZE INFOGRAPHICS!
  26. 26. @DavidWallace - Essay Writing Company - Published Nov 2015 - 186+ Pins - 48k Stumble Views - 19th Most Visited Sep 2016 - 1,470 Unique Page Views
  27. 27. @DavidWallace - Online Eyewear Company - Published April 2012 - 825+ Pins - 239k Stumble Views - 445 Facebook Likes - 17th Most Visited Sep 2016 - 1,669 Unique Page Views
  28. 28. @DavidWallace - Industrial Equipment - Published December 2012 - 1k+ Pins - 115k Stumble Views - 207 Facebook Likes - 83 LinkedIn Shares - 14th Most Visited Sep 2016 - 1,913 Unique Page Views
  29. 29. @DavidWallace - Cosmetology School - Published April 2014 - 113k+ Pins - 675k Stumble Views - 744 Facebook Likes - 122 Google+ - 10th Most Visited Sep 2016 - 3,212 Unique Page Views
  30. 30. @DavidWallace - Dublin Childcare Center - Published January 2014 - 9k+ Pins - 69k Stumble Views - 80 Facebook Likes - 7th Most Visited September 2016 - 3,456 Unique Page Views
  31. 31. @DavidWallace - Clothing Manufacturer - Published February 2016 - 30k+ Pins - 46 Facebook Likes - 6th Most Visited Sep 2016 - 3,540 Unique Page Views
  32. 32. @DavidWallace - Bed Stores in Great Britain - Published March 2016 - 120 Pins - 80k Stumble Views - 65 Facebook Likes - 4th Most Visited Sep 2016 - 5,687 Unique Page Views
  33. 33. @DavidWallace - Hosting Company - Published June 2014 - 329 Pins - 149k Stumble Views - 92 Facebook Likes - 3rd Most Visited Sep 2016 - 6,028 Unique Page Views
  34. 34. @DavidWallace KEY TAKEAWAYS - Infographics are only magical if you plan & promote well - Don’t compromise on design elements - Promote on your own social networks - Utilize professional services for mass social sharing - No business is too boring for infographics
  35. 35. @DavidWallace THANK YOU! Download This Presentation at http://www.slideshare.net/searchrank/

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