NIKE & COLIN KAPERNICK
- INTERNATIONAL MEDIA BUZZ
- CALLS TO BOYCOTT NIKE
- CONSUMERS BURN NIKE PRODUCTS
- NIKE STOCK DIPS IN VALUATION
- SEARCH INTEREST SPIKES
- STOCK RETURNS AT HIGHER VALUATION!
- 31% INCREASE IN ONLINE SALES
CONTROVERSY: SHOULD I TRAVEL THAT
- KNOW YOUR CUSTOMERS / BRAND ADVOCATES
NIKE UNDERSTOOD THAT THOSE THEY OFFENDED ARE NOT THEIR TRUE CUSTOMERS
- CONTROVERSY IGNITES PASSION
CONTROVERSY INVOLVES “STIRRING THE POT”
- WHAT IS LONG-TERM OUTCOME?
NIKE KNEW THEY WOULD CONNECT WITH THEIR AUDIENCE, WHILE ENRAGING THOSE OUTSIDE THEIR
- CONCISE ARTICLE
- “HOW-TO” OR “DIY” GUIDE
- CASE STUDY
- MOZ LOCAL SEARCH RANKING FACTORS
- PERIODIC TABLE OF SEO SUCCESS FACTORS
- BACKLINKO’S “LINKBUILDING FOR SEO: THE DEFINITIVE GUIDE”
- INFOGRAPHICS (static, motion or interactive)
- DIY / HOW-TO VIDEOS
Beauty, home improvement, dance, music, etc.
TWITTER & THE MEDIA
- FOLLOW LOCAL / NATIONAL MEDIA PERSONALITIES
- PERIODICALLY ENGAGE WITH THEIR TWEETS (Retweets, Likes, Comments)
- IF DEBATING, ALWAYS BE COURTIOUS AND RESPECTFUL
- DON’T TROLL THEM!
- LOOK FOR OPPORTUNITIES TO “CREATE” OR “ADD TO” A STORY
- MEDIA PERSONALITIES MAY BECOME FAMILIAR WITH YOU
- HARO (https://www.helpareporter.com)
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