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Monitoring Online Reputation -SEMpdx Searchfest 2010

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The in-and-outs of online reputation management and monitoring.

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Monitoring Online Reputation -SEMpdx Searchfest 2010

  1. 1. Monitoring Online Reputation SEMpdx SearchFest 2010 Presented by David Wallace CEO, SearchRank w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m
  2. 2. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m
  3. 3. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m
  4. 4. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m
  5. 5. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m
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  7. 7. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m
  8. 8. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m
  9. 9. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m
  10. 10. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m Google Alerts <ul><ul><li>Email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. </li></ul></ul><ul><ul><li>You can also if you prefer, set up Google Alerts as a feed and then add it to your favorite RSS reader. </li></ul></ul><ul><ul><li>Easy to set up – 5 steps. </li></ul></ul>
  11. 11. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m Google Alerts <ul><ul><li>1. Select your term. </li></ul></ul>
  12. 12. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m Google Alerts <ul><ul><li>2. Select source (news, blogs, web, comprehensive, video & groups). </li></ul></ul>
  13. 13. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m Google Alerts <ul><ul><li>3. Choose how often you want to receive alerts including &quot;as-it-happens,&quot; &quot;once a day,&quot; and &quot;once a week.&quot; </li></ul></ul>
  14. 14. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m Google Alerts <ul><ul><li>4. You have the option of receiving 10 or 50 results at a time. </li></ul></ul>
  15. 15. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m Google Alerts <ul><ul><li>5. Finally select delivery option. </li></ul></ul>
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  17. 17. w w w . s e a r c h r a n k . c o m SearchFest 2009 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m Trackur trackur.com <ul><ul><li>An online reputation & social media monitoring tool designed to assist in tracking what is said about you or your company on the internet. </li></ul></ul><ul><ul><li>Scans millions of web pages, including news, blogs, video, images, and forums, and lets you know if it discovers anything that matches the keywords you put into it. </li></ul></ul><ul><ul><li>Offers four pricing levels from the “Personal” level at $18/mo up to the “Agency” level at $297/mo. </li></ul></ul><ul><ul><li>All levels are include a full features with the exception of the “Corporate” level which additionally allows you to submit your own feeds and group by profiles and the “Agency” level which goes a step further co-branded dashboards, URLs and client log-ins. </li></ul></ul>
  18. 18. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m Trackur trackur.com <ul><ul><li>Enter the search term and then utilize additional filters including: </li></ul></ul><ul><ul><li>Exact Match </li></ul></ul><ul><ul><li>Must Include </li></ul></ul><ul><ul><li>Does Not Include </li></ul></ul><ul><ul><li>Exclude Domains </li></ul></ul><ul><ul><li>Advanced Search </li></ul></ul><ul><ul><li>Save To Search List </li></ul></ul>
  19. 19. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m Trackur trackur.com <ul><ul><li>Comprehensive Details See at a glance the title, source, publish date, and summary of each item discovered by Trackur. </li></ul></ul>
  20. 20. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m Trackur trackur.com <ul><ul><li>Site Influence </li></ul></ul><ul><ul><li>With their proprietary TrackurRank, you can better understand the influence and audience reach of those discussing your brand. </li></ul></ul>Besides the normal operations you’d expect from an online reputation monitoring tool, one of Trackur’s cool features is the “comprehensive details” it provides about each listing. See at a glance the title, source, publish date, and summary of each item discovered by Trackur.
  21. 21. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m Additional Tools <ul><ul><li>Reputation Defender – reputationdefender.com MyReputation searches the web for references you plug into it. Subscription to the tool runs $14.95/mo. They also offer additional service to remove negative listings for a fee. </li></ul></ul><ul><ul><li>BrandsEye – brandseye.com Traces/assesses online presence & provides real-time Reputation Score for both you & competitors. This allows companies to make educated judgments about how to respond to attacks. Three levels of subscription ranging from just $1/mo. to $350/mo. </li></ul></ul><ul><ul><li>Radian6 – radian6.com Goes beyond monitoring in providing analytical data & metrics that will helps users to engage social media as well as measure performance. Appears to be a very robust platform full of features that will help you to not only monitor but get involved as well as learn exactly what works and what does not. Pricing starts at $500/month, per profile for up to 10,000 net new monthly results & $100 per month, per user ID. They charge based on monthly volume of results. </li></ul></ul>
  22. 22. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m Twitter - Methods <ul><ul><li>@tab – If you simply want to monitor references to your Twitter user name, the @ tab on Twitter.com or the @ reply function (if using third party application to utilize Twitter) will show every tweet that responds to you or mentions you. </li></ul></ul><ul><ul><li>Twitter Search RSS Feeds – Conduct a search at Twitter Search ( search.twitter.com ) and then click on the RSS feed for that search query which is located at the very top of the right sidebar and add it to your RSS reader such as Google reader, Bloglines or other. </li></ul></ul>
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  24. 24. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m Twitter Tools <ul><ul><li>TweetDeck – tweetdeck.com Allows users to split main feed into columns allowing a broader overview of tweets. </li></ul></ul>
  25. 25. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m Twitter - Tools <ul><ul><li>Sideline – sideline.yahoo.com An Adobe® AIR™ desktop application built with the Yahoo! User Interface Library (YUI). It displays real-time mentions of specific keywords, brands, or names and is capable of custom search groups, advanced queries, and refreshes the application with new mentions automatically. </li></ul></ul><ul><ul><li>Monitter – monitter.com Lets you “monitter” the Twitter world for a set of keywords and watch what people are saying in real time. Just type three words into the three search boxes displayed on the site’s home page and within seconds you’ll start seeing relevant tweets streaming live. </li></ul></ul><ul><ul><li>Hootsuite – hootsuite.com Much like TweetDeck but web-based application as oposed to desktop application. </li></ul></ul>
  26. 26. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m Responding to the Negative <ul><ul><li>SuperBowl 2008 </li></ul></ul>Besides the normal operations you’d expect from an online reputation monitoring tool, one of Trackur’s cool features is the “comprehensive details” it provides about each listing. See at a glance the title, source, publish date, and summary of each item discovered by Trackur.
  27. 27. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m Responding to the Negative <ul><ul><li>Engage & Resolve </li></ul></ul><ul><ul><li>Push Down the Negatives </li></ul></ul><ul><ul><li>Contact Search Engines </li></ul></ul><ul><ul><li>Legal Action </li></ul></ul>
  28. 28. w w w . s e a r c h r a n k . c o m SearchFest 2010 Portland, Oregon Copyright SearchRank w w w . s e a r c h r a n k . c o m David Wallace Twitter: @DavidWallace SearchRank Search & Social Media Marketing Since 1997 This presentation available at: http://www.searchrank.com/searchfest2010 Thank You!

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