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Viva Infographics - Pubcon Vegas 2015

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All things infographics, why they kick ass, how to promote them, re-purposing them and case studies.

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Viva Infographics - Pubcon Vegas 2015

  1. 1. @DavidWallace VIVA INFOGRAPHICS! Presented by David Wallace: CEO - SearchRank
  2. 2. @DavidWallace - Online Marketing Since 1997 - Head Honcho @ SearchRank - Senior Editor @ Infographic Journal - Reside in Phoenix, Arizona - Empty Nester w/ 3 Kids & 4 Grandkids - Disney Fanatic - Roller Coaster Enthusiast - Love Cats - Love Infographics!! WHO AM I?
  3. 3. @DavidWallace OVER LAST SEVERAL YEARS, WE HAVE SEEN A HUGE INCREASE IN VISUALIZED INFORMATION.
  4. 4. @DavidWallace 400% INCREASE IN LITERATURE SINCE 1990
  5. 5. @DavidWallace 9,900% INCREASE ONTHE INTERNET SINCE 2007
  6. 6. @DavidWallace 142% INCREASE IN NEWSPAPERS BETWEEN 1985-1994
  7. 7. @DavidWallace WHY INFOGRAPHICS KICK ASS!
  8. 8. @DavidWallace THE FACTS: WHAT PEOPLE REMEMBER Image Credits: neomam.com
  9. 9. @DavidWallace POSTS WITH IMAGERY ARE 600 TIMES MORE LIKELY TO RECEIVE ENGAGEMENT THAN THOSE THAT ARE TEXT ONLY.
  10. 10. @DavidWallace CATS RULE THE INTERNET!
  11. 11. @DavidWallace MY CAT IS A GRUMPY FACE
  12. 12. @DavidWallace
  13. 13. @DavidWallace KISS DIDN’T BECOME “THE HOTTEST BAND IN THE WORLD” BECAUSE OF THEIR MUSICAL TALENT! IT WAS THE “VISUAL ASPECTS” OF THEIR LIVE SHOWS.
  14. 14. @DavidWallace TYPES OF INFOGRAPHICS Static Animated Video Interactive
  15. 15. @DavidWallace UGLY INFOGRAPHICS
  16. 16. @DavidWallace NO MATTER HOW GOOD THE IDEA, POOR DESIGN WILL KILL THE EFFECTIVENESS OF AN INFOGRAPHIC.
  17. 17. @DavidWallace DO NOT SKIMP ON DESIGN! VERY RARELY CAN YOU GET SOMETHING FOR FREE OR NEXT TO NOTHING AND HAVE REAL SUCCESS!
  18. 18. @DavidWallace IN “DEVELOPMENT HELL” FOR MANY YEARS. $150 MILLION BUDGET HAS GROSSED OVER $374 MILLION TO DATE!
  19. 19. @DavidWallace PROMOTE, PROMOTE, PROMOTE! “PUBLISH IT AND THEY WILL COME” DOES NOT ALWAYS WORK! TAKE ADVANTAGE OF YOUR SOCIAL NETWORKS TO ATTRACT EYEBALLS.
  20. 20. @DavidWallace PROPER SYNDICATION TO SOCIAL NETWORKS THERE IS A RIGHT WAY & A WRONG WAY TO SHARE! - LINK BACK TO ORIGINAL CONTENT - INCLUDE SHORT DESCRIPTION - UTILIZE HASH TAGS - INCLUDE IMAGES - CALL OUT INFLUENCERS
  21. 21. @DavidWallace SOCIAL NETWORKS: TWITTER TIPS FOR OLDER INFOGRAPHICS, RETWEET RELATED TO CURRENT TRENDS EXPERIMENT WITH REPEAT TWEETS AT VARIOUS TIMES OF THE DAY EXPERIMENT WITH TWEETS THAT HAVE IMAGES VS NO IMAGES IF INFOGRAPHIC REFERENCES COMPANY OR INDIVIDUAL, INCLUDE @ REFERENCE
  22. 22. @DavidWallace SOCIAL NETWORKS: PINTEREST TIPS CONSIDER PINNING A CROPPED VERSION OF INFOGRAPHIC LINK BACK TO YOUR ORIGINAL POST TO HELP DRIVE TRAFFIC POST INFOGRAPHICS TO TOPICALLY RELEVANT BOARDS INCLUDE A SHORT TITLE / DESCRIPTION OF THE INFOGRAPHIC
  23. 23. @DavidWallace SOCIAL NETWORKS: TUMBLR TIPS ADD 2 TO 3 TAGS IN THE TAG FIELD, INCLUDING THE TAG #INFOGRAPHIC LINK BACK TO YOUR ORIGINAL POST TO HELP BUILD LINK AUTHORITY INCLUDE A CUSTOM FILE NAME AT END OF TUMBLR GENERATED URL INCLUDE A SHORT TITLE / DESCRIPTION OF THE INFOGRAPHIC
  24. 24. @DavidWallace REPURPOSING CONTENT
  25. 25. @DavidWallace REPURPOSE #1: SPLICE & DICE
  26. 26. @DavidWallace REPURPOSE #2: CONVERT TO TEXT
  27. 27. @DavidWallace REPURPOSE #3: CONVERT TO VIDEO
  28. 28. @DavidWallace REPURPOSE #3: CONVERT TO VIDEO
  29. 29. @DavidWallace REPURPOSE #4: UPDATE (IF APPLICABLE)
  30. 30. @DavidWallace REPURPOSE #4: UPDATE (IF APPLICABLE)
  31. 31. @DavidWallace REPURPOSE #4: UPDATE (IF APPLICABLE) T i t l e h e r e “Internet Trends of 2015” “Cyber Monday 2014” “Social Media Cheatsheet for 2014” “Fashion Rules For 2014” “2014 Interior Design Trends” “Spooky Halloween Statistics” “Hidden Costs of Thanksgiving” “Christmas by Numbers” “Valentine’s Day By The Numbers” “Presidential Fun Facts”
  32. 32. @DavidWallace CASE STUDY 1 - Published November 2014 - 2k+ Pins - 137 Facebook Likes - 107k Stumble Views - 7,628 Page Views (# 4 June - Sept) - 545 Links / 10 Domains Infographics Are Still The Gift That Keeps on Giving!
  33. 33. @DavidWallace - Published April 2012 - 620+ Pins - 3.7k Facebook Likes - 165k Stumble Views - 4,509 Page Views (# 10 June - Sept) - 109 Links / 11 Domains Infographics Are Still The Gift That Keeps on Giving! CASE STUDY 2
  34. 34. @DavidWallace - Published April 2014 - 105k+ Pins (77k in 2014) - 694 Facebook Likes (538 in 2014) - 614k Stumble Views (447k in 2014) - 25,006 Page Views (# 2 June - Sept) - 3,007 Links / 39 Domains Infographics Are Still The Gift That Keeps on Giving! CASE STUDY 3
  35. 35. @DavidWallace KEY TAKEAWAYS - Visual content will only continue to grow - Infographics kick ass! - Don’t compromise on infographic design elements - Promote on your own social networks - Repurpose infographics in a variety of ways
  36. 36. @DavidWallace THANK YOU! Download This Presentation at http://www.slideshare.net/searchrank/

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