THE AVERAGE PERSON IS
SUBJECT TO 174
NEWSPAPERS FULL OF
INFORMATION EVERY DAY!
99% OF ALL SENSORY
INFORMATION IS FILTERED
OUT BY THE BRAIN ALMOST
IMMEDIATELY
THIS MEANS ONLY 1% OF
INFORMATION ACTUALLY
GETS THROUGH TO THE
BRAIN
Image Credit: http://neomam.com/
@DavidWallace
DISPLAY: TOO SMALL
IF AN INFOGRAPHIC IS NOT
LARGE ENOUGH TO READ,
IT HAS FAILED MISERABLY!
IT’S OKAY TO SCALE IMAGES
BUT ALWAYS
PROVIDE A FULL SIZE
VERSION
@DavidWallace
WTF: IS THIS EVEN AN INFOGRAPHIC?
MANY OF TODAY’S
INFOGRAPHICS ARE
NOT INFOGRAPHICS AT
ALL!
MAKE SURE YOURS
MEETS THE
QUALIFICATIONS OF A
REAL INFOGRAPHIC.
@DavidWallace
NO SOCIAL SHARING BUTTONS
MAKE IT AS EASY AS
POSSIBLE FOR PEOPLE
TO SHARE YOUR
CONTENT.
INCLUDING SOCIAL
SHARING BUTTONS
HELPS IN THIS
PROCESS!
@DavidWallace
NO SHARING AMONG SOCIAL NETWORKS
“PUBLISH IT AND THEY
WILL COME” DOES NOT
ALWAYS WORK!
TAKE ADVANTAGE OF
YOUR SOCIAL
NETWORKS TO
ATTRACT EYEBALLS.
@DavidWallace
IMPROPER SYNDICATION TO SOCIAL
NETWORKS
THERE IS A RIGHT WAY &
A WRONG WAY TO SHARE!
- LINK BACK TO ORIGINAL CONTENT
- INCLUDE SHORT DESCRIPTION
- UTILIZE HASH TAGS
- INCLUDE IMAGES
- CALL OUT INFLUENCERS
@DavidWallace
SOCIAL NETWORKS: TWITTER TIPS
FOR OLDER
INFOGRAPHICS, RETWEET
RELATED TO CURRENT
TRENDS
EXPERIMENT WITH REPEAT
TWEETS AT VARIOUS TIMES
OF THE DAY
EXPERIMENT WITH
TWEETS THAT HAVE
IMAGES VS NO IMAGES
IF INFOGRAPHIC
REFERENCES COMPANY OR
INDIVIDUAL, INCLUDE
@ REFERENCE
@DavidWallace
SOCIAL NETWORKS: PINTEREST TIPS
CONSIDER PINNING A
CROPPED VERSION OF
INFOGRAPHIC
LINK BACK TO YOUR
ORIGINAL POST TO HELP
DRIVE TRAFFIC
POST INFOGRAPHICS TO
TOPICALLY RELEVANT
BOARDS
INCLUDE A SHORT TITLE /
DESCRIPTION OF THE
INFOGRAPHIC
@DavidWallace
SOCIAL NETWORKS: TUMBLR TIPS
ADD 2 TO 3 TAGS IN THE
TAG FIELD, INCLUDING THE
TAG #INFOGRAPHIC
LINK BACK TO YOUR
ORIGINAL POST TO HELP
BUILD LINK AUTHORITY
INCLUDE A CUSTOM FILE
NAME AT END OF TUMBLR
GENERATED URL
INCLUDE A SHORT TITLE /
DESCRIPTION OF THE
INFOGRAPHIC
@DavidWallace
CASE STUDY
1
- Published April 2014
- 77k+ Pins
- 538 Facebook Likes
- 447k Stumble Views
- 26k+ Page Views (#1 Sep.)
- 9,534 Links / 37 Domains
Infographics Are The
Gift That Keeps on
Giving!
@DavidWallace
CASE STUDY 2
- Published September 2013
- 1k+ Pins
- 1k Facebook Likes
- 232k Stumble Views
- 1,143 Page Views (#14 Sep.)
- 383 Links / 18 Domains
Infographics Are Still The
Gift That Keeps on Giving!
@DavidWallace
KEY TAKEAWAYS
- If you aren’t using infographics, you are missing out
- Don’t compromise on infographic design elements
- Make it easy for users to share/re-post infographics
- Publish on your own social networks
- Measure for success, rinse & repeat!