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Dumb & Dumber Guide on How NOT To Do Infographics Pubcon 2014

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A look at common mistakes made when designing and marketing infographics. Originally presented at Pubcon Vegas 2014.

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Dumb & Dumber Guide on How NOT To Do Infographics Pubcon 2014

  1. 1. @DavidWallace DUMB & DUMBER GUIDE: HOW NOT TO DO INFOGRAPHICS David Wallace: CEO - SearchRank
  2. 2. @DavidWallace WHY INFOGRAPHICS KICK ASS!
  3. 3. THE AVERAGE PERSON IS SUBJECT TO 174 NEWSPAPERS FULL OF INFORMATION EVERY DAY! 99% OF ALL SENSORY INFORMATION IS FILTERED OUT BY THE BRAIN ALMOST IMMEDIATELY THIS MEANS ONLY 1% OF INFORMATION ACTUALLY GETS THROUGH TO THE BRAIN Image Credit: http://neomam.com/
  4. 4. @DavidWallace PUBLISHERS WHO USE INFOGRAPHICS IN THEIR CONTENT MARKETING STRATEGY GROW IN TRAFFIC ON AVERAGE OF 12% MORE THAN THOSE WHO DON’T!
  5. 5. @DavidWallace INFOGRAPHICS: NOT-SO-NEW WHILE A RELATIVELY NEW TERM TO INTERNET MARKETING, INFOGRAPHICS HAVE BEEN USED THROUGHOUT HISTORY, EVEN DATING BACK TO CAVEMEN.
  6. 6. (c. 1926) (c. 1930)
  7. 7. @DavidWallace TYPES OF INFOGRAPHICS Static Animated Video Interactive
  8. 8. @DavidWallace INFOGRAPHIC DESIGN MISTAKES
  9. 9. @DavidWallace DESIGN: (UGLY INFOGRAHICS) NO MATTER HOW GOOD THE IDEA, POOR DESIGN WILL KILL THE EFFECTIVENESS OF AN INFOGRAPHIC.
  10. 10. @DavidWallace DISPLAY: TOO SMALL IF AN INFOGRAPHIC IS NOT LARGE ENOUGH TO READ, IT HAS FAILED MISERABLY! IT’S OKAY TO SCALE IMAGES BUT ALWAYS PROVIDE A FULL SIZE VERSION
  11. 11. @DavidWallace GRAMMAR: ERRORS MIS-SPELTINGS & OTHER GRAMMUR ERRERS ARE MUCH HARDER TOO FIX ONCE INFERGRAPHIC IS COMPLET. #JUSTSAYING
  12. 12. @DavidWallace DATA: BAD INFO JUST BECAUSE YOU “GOOGLED” IT DOESN’T MEAN IT’S TRUE! GET RELIABLE & FACTUAL DATA FROM CREDIBLE SOURCES.
  13. 13. @DavidWallace NO CITATIONS (SOURCES) IF INFOGRAPHIC INCLUDES HISTORICAL FACTS, CURRENT TRENDS, DEFINITIONS & THE LIKE, DON’T FORGET CITATIONS / SOURCES
  14. 14. @DavidWallace WTF: IS THIS EVEN AN INFOGRAPHIC? MANY OF TODAY’S INFOGRAPHICS ARE NOT INFOGRAPHICS AT ALL! MAKE SURE YOURS MEETS THE QUALIFICATIONS OF A REAL INFOGRAPHIC.
  15. 15. @DavidWallace INFOGRAPHIC MARKETING: MISTAKES
  16. 16. @DavidWallace NOT PROPERLY DISPLAYED MAKE SURE INFOGRAPHIC IS DISPLAYED PROPERLY IN POST. IF PORTIONS ARE HARD TO READ, PROVIDE LINK TO FULL-SIZE VERSION!
  17. 17. @DavidWallace NO SOCIAL SHARING BUTTONS MAKE IT AS EASY AS POSSIBLE FOR PEOPLE TO SHARE YOUR CONTENT. INCLUDING SOCIAL SHARING BUTTONS HELPS IN THIS PROCESS!
  18. 18. @DavidWallace NO SHARING AMONG SOCIAL NETWORKS “PUBLISH IT AND THEY WILL COME” DOES NOT ALWAYS WORK! TAKE ADVANTAGE OF YOUR SOCIAL NETWORKS TO ATTRACT EYEBALLS.
  19. 19. @DavidWallace IMPROPER SYNDICATION TO SOCIAL NETWORKS THERE IS A RIGHT WAY & A WRONG WAY TO SHARE! - LINK BACK TO ORIGINAL CONTENT - INCLUDE SHORT DESCRIPTION - UTILIZE HASH TAGS - INCLUDE IMAGES - CALL OUT INFLUENCERS
  20. 20. @DavidWallace SOCIAL NETWORKS: TWITTER TIPS FOR OLDER INFOGRAPHICS, RETWEET RELATED TO CURRENT TRENDS EXPERIMENT WITH REPEAT TWEETS AT VARIOUS TIMES OF THE DAY EXPERIMENT WITH TWEETS THAT HAVE IMAGES VS NO IMAGES IF INFOGRAPHIC REFERENCES COMPANY OR INDIVIDUAL, INCLUDE @ REFERENCE
  21. 21. @DavidWallace SOCIAL NETWORKS: PINTEREST TIPS CONSIDER PINNING A CROPPED VERSION OF INFOGRAPHIC LINK BACK TO YOUR ORIGINAL POST TO HELP DRIVE TRAFFIC POST INFOGRAPHICS TO TOPICALLY RELEVANT BOARDS INCLUDE A SHORT TITLE / DESCRIPTION OF THE INFOGRAPHIC
  22. 22. @DavidWallace SOCIAL NETWORKS: TUMBLR TIPS ADD 2 TO 3 TAGS IN THE TAG FIELD, INCLUDING THE TAG #INFOGRAPHIC LINK BACK TO YOUR ORIGINAL POST TO HELP BUILD LINK AUTHORITY INCLUDE A CUSTOM FILE NAME AT END OF TUMBLR GENERATED URL INCLUDE A SHORT TITLE / DESCRIPTION OF THE INFOGRAPHIC
  23. 23. @DavidWallace NO EMBED THIS CODE MAKE IT EASY FOR PEOPLE TO LINK TO YOUR INFOGRAPHIC WITH AN “EMBED THIS” CODE
  24. 24. @DavidWallace HIDDEN BEHIND REGISTRATION STUDIES SHOW THAT 86% OF USERS WILL LEAVE A SITE WHEN ASKED TO ENTER CONTACT DATA OR CREATE AN ACCOUNT!
  25. 25. @DavidWallace SUBMITTING TO ARCHVES 101 PICK FROM THE BEST ARCHIVES – DON’T TRY TO SUBMIT TO ALL CREATE UNIQUE DESCRIPTIONS FOR EACH ARCHIVE.
  26. 26. @DavidWallace CASE STUDY 1 - Published April 2014 - 77k+ Pins - 538 Facebook Likes - 447k Stumble Views - 26k+ Page Views (#1 Sep.) - 9,534 Links / 37 Domains Infographics Are The Gift That Keeps on Giving!
  27. 27. @DavidWallace CASE STUDY 2 - Published September 2013 - 1k+ Pins - 1k Facebook Likes - 232k Stumble Views - 1,143 Page Views (#14 Sep.) - 383 Links / 18 Domains Infographics Are Still The Gift That Keeps on Giving!
  28. 28. @DavidWallace KEY TAKEAWAYS - If you aren’t using infographics, you are missing out - Don’t compromise on infographic design elements - Make it easy for users to share/re-post infographics - Publish on your own social networks - Measure for success, rinse & repeat!
  29. 29. @DavidWallace THANK YOU! Download This Presentation at http://www.slideshare.net/searchrank/

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