Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Buzz12 and social media outsourcing


Published on

This presentation showcases Buzz12 Social Media Outsourcing, and outlines exactly what we do to create "buzz" for our clients.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Buzz12 and social media outsourcing

  1. 1. Buzz12 and Social Media Outsourcing!
  2. 2. Overview <ul><li>About Buzz12 </li></ul><ul><li>What is social media? </li></ul><ul><li>The pillars of social media success </li></ul><ul><li>Our program </li></ul><ul><li>Buzz12 resources </li></ul>
  3. 3. About Buzz12 <ul><li>Formerly WeMentor Social Media </li></ul><ul><li>Helping companies and institutions create and execute social media strategies. </li></ul><ul><li>Partner Phyllis Neill 20+ years’ marketing and management </li></ul><ul><li>Partner David Sher, 35+ years’ Co-CEO of AmSher </li></ul><ul><li>First Birmingham company to focus exclusively on social media management </li></ul>
  4. 4. Social media? <ul><li>Niche social media sites </li></ul><ul><li>Blogging </li></ul><ul><li>Blog commenting </li></ul><ul><li>Forum commenting/participation </li></ul><ul><li>Article marketing </li></ul><ul><li>PowerPoint presentation sharing/commenting </li></ul><ul><li>Facebook, Twitter, YouTube </li></ul>
  5. 5. The pillars of social media success: <ul><li>Creation of strategy </li></ul><ul><li>Aggressive follower strategy </li></ul><ul><ul><li>Frequent follower engagement </li></ul></ul><ul><ul><li>Frequent follower finding </li></ul></ul><ul><li>Prolific content creation </li></ul><ul><ul><li>Highly relevant </li></ul></ul><ul><ul><li>Highly compelling </li></ul></ul><ul><ul><li>Highly regular </li></ul></ul>
  6. 6. The importance of STRATEGY <ul><li>Key to social media marketing success is ENGAGEMENT </li></ul><ul><li>Key to engagement is high-quality, relevant CONTENT </li></ul><ul><li>You won’t know what your prospects want to hear about until you know what information they currently consume online. </li></ul><ul><li>Prospects are fickle, and what they consumed last week might change next week. </li></ul>
  7. 7. Why would a company engage in social media? <ul><li>To engage with potential customers online in an effort to become a valued, trusted resource for the purpose of eventually doing business together. </li></ul><ul><li>How would Buzz12 do this for you? </li></ul>
  8. 8. Our Outsourcing Program <ul><li>We have developed a proven program for creating the perfect social media marketing plan for our customers. </li></ul><ul><li>We do 95% of the social media work FOR you. </li></ul>
  9. 9. Phase 1: Listening Research <ul><li>Who’s talking about your brand on social media? </li></ul><ul><li>What is your competition doing with social media that you are not? </li></ul><ul><li>Which topics and/or products are being discussed the most on social media? </li></ul><ul><li>On which social media sites are your target customers “hanging out”? </li></ul><ul><li>What’s being written about you on blogs and forums? </li></ul>
  10. 10. Competitor Facebook? YouTube? Twitter? Blog? ART Fertility Program of Alabama 359 fans Yes Yes Yes Alabama Fertility Specialists 65 fans No No Yes UAB Division of Reproductive Endocrinology & Infertility (Fertility Alabama) No No No No The Center for Reproductive Medicine (Infertility Alabama) 145 fans No No No Fertility Leaders (Mobile office) 203 fans No No No Huntsville Reproductive Center No No No No          
  11. 11. Keyword/phrase Google search volume (July 2010) First 3 organic hits First 3 Google ads receivable finance 12,100,,,, financing account receivable 9,900,,,, accounts receivable financing 6,600,,,,
  12. 13. Phase 2: Planning/Executing <ul><li>Develop plan for WHERE to participate (based on audit/listening info). </li></ul><ul><li>Develop plan for ongoing regular content creation. </li></ul><ul><li>Ongoing content management strategy execution for remainder of 12-month engagement. </li></ul><ul><li>Weekly update reports </li></ul>
  13. 20. Reporting examples
  14. 22. In conclusion… <ul><li>It’s not a matter of whether a business will have a social media strategy; it is only a matter of when.  </li></ul><ul><li>A business has only two options.  It can do the social media itself or outsource it.  </li></ul><ul><li>The outsourcing is what we do! </li></ul>
  15. 23. Buzz12 resources: <ul><li>Sign up for newsletter at our website, </li></ul><ul><li>Facebook Fan page </li></ul><ul><li>Twitter page </li></ul><ul><li>YouTube page </li></ul><ul><li>Linkedin page </li></ul><ul><li>You can download this presentation at </li></ul>