Evaluation

1. How effective is the combination
of your main product and ancillary
tasks?
SHAFIA BEGUM

2. Double Take – the trailer
 My ancillary (magazine and film poster) link to the trailer because of the font used
within all three products. I have used “Canela Bark Bold” font – clearly shown on
the magazine for the “Director’s” and you can see this in the trailer with the “Mia
Jones as Riven Morris”.
 The font has been used in all three products and this is
something good because it has kept the coherence and
you are able to tell that they all link with one another. In
addition to this, because the font is the same, it has allowed
me to look at the importance of keeping things and fonts
coherent and linked with one another.

3. Double Take – the trailer
 Target audience for all three products is the same. I did in depth research
into the target audience and received feedback from social media and
Survey Monkey.
 I did research into audience – the audience is mainly teenage girls and
those who love chick flicks. Although my magazine is niche and it is
greyscale, it is still aimed at a similar target audience to any other film
magazine. However, the target audience for my magazine and EMPIRE are
completely different due to the nature of the type of magazine.

4. Other links
 The film poster links with the trailer because of the use of words on the film poster
and the dialogue in the trailer.
 In the trailer, the dialogue is “Clumsy and ungroomed” and this is linked to poster
because I have added them.
 The film poster has half of both the characters faces on it and this is represented
in the trailer – the kissing scene and the holding of hands.
 Female costuming is also similar – in the trailer Mia wears the same dress as she is
on the magazine cover.
 Black and white theme with the magazine and film poster. This is coherence and
you are able to tell that they are from the same stem.