1. CURRICULUM VITAE
R. SARAVANAN
Door No: 107
No: 2/6
Thottakal salai
Karamanikuppam
Pondicherry – 6005004
Mob. No: +91-8012215574
E-mail: rsaravanan_be@rediffmail.com
SUMMARY:
13+ Years Experience in Sales & Marketing in the field of Channel Management of general trade And
Modern Trade, Distribution Management & Sub-Dealer handling, of Electrical and Consumer Electronics
& Home Appliances products. Seeking a challenging position that allows me to contribute my skills and
experience to the Organization Growth.
Objective
To work with innovative ideas those make an impetus in a corporate world and hence improve my
caliber and contribute it to the growth of the organization.
Expect of me
• Ability to work and contribute it towards implementation of organizations ideas which fore see
beyond today business needs.
• Willingness to invest significant time with the organization.
• Contribution and results, Geographical and functional mobility.
Expecting of you
• A high-growth career change path with an endeavor providing a responsibility and authority & an
excellent remuneration package.
Summary
Employment History

2. SYSKA LED LIGHTS PVT LTD August 2016 to till
date
Working as an AREA SALES MANAGER Covering Pondicherry and South Arcot districts
Profile:
 Responsible for SYSKA LED LIGHTS Distribution, Retail and Project sales Division in
Pondicherry and South Arcot territory covering (Cuddalore and Villupuram Districts).
 Handling through a team of 1 Super Stockiest 3 Distributors, 1 Territory Sales Manager, 3 Sales
Executives, 4 distribution sales officers, 1 Supply chain Executive and managing the Retailers of
175 channels.
 Handling Primary Sales, Secondary sales and also in line with Tertiary Sales in the given
territory and achieving the targets.
 Achieve assigned sales and collection targets and responsible for overall business development
in the assigned area.
 Expanded the Retail channels base from 67 Retailers to 175 Retailers in 3 month tenure around
108 Retailers newly appointed for Stock & Sales Retailers towards the SYSKA products.
 Taking lead in identifying and developing new business opportunities and Responsible for an
increase in the revenue.
 To appoint new Retailers in the unrepresented market.
 Ensure secondary sales generation to support existing / new Retailers and segment wise and
maintain a detailed database of Retailers.
 Building rapport and establishing personnel contact with the Builders, Engineers, Contractors,
Electricians and End level users to generate business.
Super Stockiest/Distribution Management:
 Planning and discussion on monthly Primary sales plan with the Super Stockiest and Distributor
on product wise.
 Planning the secondary sales plan and implementing of various Retailers schemes in the market
in line with primary sales plan to the Distributor.
 Motivating and guiding the sales force to ensure that they meet out their targets consistently.
 Review the Distributor Investment, Infrastructure and correction action taking on immediate
basis.
 Review and monitoring with the Retailers on service in supply, credit support and also ensure
the delivers on seasonal scheme support for key products from the Distribution end to market.
 Meeting target in line with the company’s requirement.
 Building rapport with the distributors & dealers to generate business.
Channel/Secondary Sales Management:

3.  Planning and discussion on Retailers wise Secondary Sales plan with the Distribution Sales
Team and executing on monthly basis.
 Monitoring and discussing with the Key Retailers on current achievements comparing with last
year base and sharing the growth and de-growth data in product wise and action placing for
growth rate.
 Review on Reach Increase in Retailers, Towns in given territory.
 Specific focus on Key products Stock placement.
 Taking activity on In shop branding, Merchandizing, Products promotional activity.
Tertiary Sales Management:
 Building rapport and establishing personnel contact with the Builders, Engineers, Contractors,
Electricians and End level users to generate business.
 Conducting Electrician training program and update the product specifications, application and
benefits.
 Managing the Individual Bungalows and project data base to generate the tertiary sales to the
Retailers.
Achievements:
 Increased and Maintaining the Market share of SYSKA products in Pondicherry and South Arcot
territory.
 Exhibited a turnaround performance within a period of 3 months by expanding the channel size
by appointing 108 new Retailers.
 Appointed new Distributor for Cudallore district to improve the sales and got the result in 85%
growth over on expected period.
 Retail Expansion and increase Visibility.
 Achieved the 120% growth in 2016.
 Achieved the premium products growth in 2016.
Work Experience:
 Worked as an AREA SALES MANAGER in Videocon Industries Ltd covering Pondicherry,
Karaikal, South Arcot and North Arcot district territory March 2015 to March 2016.
 Worked as a SENIOR EXECUTIVE – SALES (Retail) Novateur Electrical & Digital
Systems Pvt Ltd Covering Pondicherry and South Arcot on August 2013 to March 2015.
 Worked as an AREA SALES MANAGER MIRC ELECTRONICS LTD in MIRC
ELECTRONICS LTD – ONIDA Covering North Arcot districts territory on Nov 2011 to
August 2013.
 Worked as a Team Leader – Sales in SAMSUNG INDIA ELECTRONICS PVT LTD on July
2006 to Nov 2011.
 Worked as a Sales and Operation Incharge in M/s Airex Logistics Couriers and Cargo Pvt. Ltd.
during 2000 - 2002.

4.  Worked as a Computer Operator cum Office Co-Ordinator in M/s B.S.B.K Engineers Ltd at
Ahmedabad during the INFAHS project at Ahmedabad Electricity Corporation Ltd on 1999 -
2000.
Educational Qualifications
Exam
Passed
University/Board Year of Passing % of Marks
M.B.A Annamalai University Currently pursuing
B.E (EIE) Annamalai University 2006
55.5%
H.S.C
Board of higher secondary
education
1999 52%
S.S.C.
Board of Secondary
education
1996 72%
Personal Strength
 Good writing and communication skill
 Quick learning ability and flexible with in a team
 Self-motivation and ability to work independently
IT exposure
 Operating Systems : Windows XP,
 Packages : MATLAB, LABVIEW, TUTSIM, VISSIM, SCADA,
Electronic work bench
Technical field:
 Advance Diploma in computer programming
 Successfully completed the in plant training program in M/s Gujarath composite Ltd at
Ahmedabad.
Known languages:
 Tamil, English, Hindi
 Gujarathi, Bojpuri, Maarvadi and Punjabi is quietly knows.
Personal Profile

5. Father’s Name : K.M.Rajalingam
Date of Birth : 12. 05. 1981
Sex : Male
Nationality : Indian
Marital Status : Single
Avowal:
It is therefore asserted that this document is an interpretation of my edificial and supplemental
application and the information specified here is true to the finest of my comprehension.
Place:
Date: (R.Saravanan)

6. Father’s Name : K.M.Rajalingam
Date of Birth : 12. 05. 1981
Sex : Male
Nationality : Indian
Marital Status : Single
Avowal:
It is therefore asserted that this document is an interpretation of my edificial and supplemental
application and the information specified here is true to the finest of my comprehension.
Place:
Date: (R.Saravanan)