This document is a resume for Abhishek Katiyar seeking a position in sales and marketing. It summarizes his professional experience of over 4.5 years in sales and brand building for companies like Channelplay Ltd and Moser Baer India Ltd. It also lists his educational qualifications including an MBA and B.E. in Electrical Engineering. His core competencies include channel management, sales and marketing, and client relationship management.

1. ABHISHEK KATIYAR
Contact: +91 9958312008, 9711813920
E-Mail: abhishek.katiyar1985@gmail.com
OBJECTIVE
Seeking challenging assignments in Sales & Marketing, Client Relationship Management with an organization of repute
in Consumer Electronics &Durables, FMCG, Telecom and Engineering, IT Hardware.
PROFILE SUMMARY
• A competent professional with over 4.5 years of experience in Sales (Total Experience of 6.5 years) in
Brand Building Channel Management Personnel Management
Key Account Management Sales Business Development
• Proficient at providing value added customer service by resolving customer issues & ensuring their satisfaction with
product and service norms.
• Vigorous organizer, motivator, team player and a decisive leader having a successful track record in directing
implementation handling diverse market dynamics.
CORE COMPETENCIES
Channel Management
• Recognizing and networking with strong and financially reliable channel partners, resulting in deeper market
penetration and maintaining market trust.
• Ensuring channel activation and retention, creating an environment encouraging high performance.
Sales and Marketing
• Guiding product presentations & promotional activities for market development & brand visibility.
• Analysing business potential, implementing pricing strategies, studying the demand & supply and advising the
management to attain the desired targets.
Client Relationship Management
• Consolidating clients to understand their requirements & suggesting them most viable solutions.
• Maintaining cordial relations with customers to sustain the profitability of the business, maximizing customer
satisfaction level by on time delivery, monitoring customer complaints, providing efficient services.
ORGANISATIONAL EXPERIENCE
Since June`14 Channelplay Ltd, Gurgaon as Manager
Role:
• Responsible for managing the channel sales of LAVA Mobile in NCR Region.
• Conceptualizing, directing and implementing key retail marketing initiatives to improvise the productivity of the
entire program.
• Managed key accounts dealers, and modern trade outlet like Croma, Sargam Electronics, Vijay Sales Easy Day,
Reliance Digital, and The Mobile Store.
• Enhancing the market penetration by proper distribution.
• Develop and enhance dealer and distribution relationships.
• Planning outlet merchandising layout so as to maximize sales customer’s satisfaction.
Jan’12- June`14 Moser Baer India Ltd., as Senior Manager
Role:
• Responsible for managing the National Distributors, Sub-Distributors & Dealers.
• Responsible for managing the online players like Snapdeal, Flipkart, Zoffio.com and key accounts like Infosys and
Pearson Education in Karnataka.
• Responsible for developing existing client business and developing new clients.
• Enhancing the market penetration by proper distribution.
• New business acquisition by holding meetings, giving presentations of Moserbaer product offerings.
• Planning outlet merchandising layout so as to maximize sales customer’s satisfaction.
• Handling the marketing activity needed to promote the brand like canopy activity, sponsorship to college in their
annual fest, BTL marketing activity.
Highlights:
• Successfully achieved 50% business growth for year 2013.
• Participated in photography, technical exhibitions to enhance the expertise.
• Recognized as Promising Achiever award for FY 2011-2012.
• Identified as the Consistent Performer for year 2012-13.

2. • Received ‘On the Spot Awards’ from Sr. Management for Various Achievements.
• Identified as the dedicated performer from Infosys.
May’11-Dec’11 Dish TV India Ltd., Indore as Management Trainee
Role:
• Responsible for managing the Distributors, Dealers, Resellers in Indore
• Lead regular checks to ensure maintenance of stock with the distributors.
• Managed the key accounts dealers, company outlets and modern trades like Big Bazaar, Easy Day, Reliance Digital,
and E-zone.
July’07-Jun’09 Tecpro Ashtech Ltd. as Electrical Engineer
Role:
• Erected and commissioned Ash handling system in Nevyeli Lignite Thermal Power Plant at Barsingsar, Bikaner.
• Maintained documentation, prepared schedule of M/C, machine availability reports, daily performance report
(DPR), and breakdown report.
• Responsible for maintenance of Silent Generators (installed at work site).
• Commissioning of Control panel room of Ash handling system of 125 X 2 MW thermal power project.
EDUCATION
2011 MBA (Marketing & Sales) from Amity Business School, Noida with 6.5 CGPA.
2007 B.E. (Electrical) from Rajasthan University with 65.14%.
2003 Senior Secondary from Rajasthan Board with 59%.
2001 Secondary from Rajasthan Board with 72%.
SKILL ENHANCEMENT SCHEDULES
Title: Understanding the Model for Essar Hyper Mart, Market Share Analysis in respect to the
Similar Model of Competitors (Direct/Dealers) Network.
Organization: Essar Steel Ltd., New Delhi.
Objective: To understand the model of Essar Hyper Mart and to provide company with suggestions
that comes from traders and customers.
SUMMER TRAINING
Title: Manufacturing and Repairing of Generator, Induction Motor.
Organization: Bharat Heavy Electricals Ltd., Haridwar.
Title: Manufacturing, Repairing and Testing of Transformers.
Organization: Rahul Transformers Pvt. Ltd., Bikaner.
ACCOLADES
• Cleared Govt. PSU (Rajasthan State Electricity Board) Exam 2 times for the post of Junior Engineer.
IT SKILLS
Operating Systems: All Windows versions
Office Applications: Well versed with MS Office, SPSS
BEYOND CURRICULUM
• Attended Amity Military Camp (1 week) in Manesar, Gurgaon.
• Served as active member of Marketing Club at Amity Business School.
• Functioned as a coordinator in Endeavour (Management Fest) during College.
• Undertook paper presentations on ‘Electrical Technology’ during College.
• Secured 1st
position in “Inter College Volleyball Competition”.
• Participated in Inter College Competition at BITS Pilani,NDIM,DIAS,BIMTECH.
PERSONAL DETAILS
Date of Birth: 25th
April 1986
Permanent Address: 1 – D -14 J.N.V Colony, Bikaner-334003, Rajasthan
Languages known: English, Hindi, Rajasthani and French (Elementary).
Present Address: GF-3,Plot no 68,Ghyan Khand -2 Indirapuram,Ghaziabad,UP (201012).