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1. ABHISHEK KATIYAR
Contact: +91 9958312008, 9711813920
E-Mail: abhishek.katiyar1985@gmail.com
OBJECTIVE
Seeking challenging assignments in Sales & Marketing, Client Relationship Management with an organization of repute
in Consumer Electronics &Durables, FMCG, Telecom and Engineering, IT Hardware.
PROFILE SUMMARY
• A competent professional with over 4.5 years of experience in Sales (Total Experience of 6.5 years) in
Brand Building Channel Management Personnel Management
Key Account Management Sales Business Development
• Proficient at providing value added customer service by resolving customer issues & ensuring their satisfaction with
product and service norms.
• Vigorous organizer, motivator, team player and a decisive leader having a successful track record in directing
implementation handling diverse market dynamics.
CORE COMPETENCIES
Channel Management
• Recognizing and networking with strong and financially reliable channel partners, resulting in deeper market
penetration and maintaining market trust.
• Ensuring channel activation and retention, creating an environment encouraging high performance.
Sales and Marketing
• Guiding product presentations & promotional activities for market development & brand visibility.
• Analysing business potential, implementing pricing strategies, studying the demand & supply and advising the
management to attain the desired targets.
Client Relationship Management
• Consolidating clients to understand their requirements & suggesting them most viable solutions.
• Maintaining cordial relations with customers to sustain the profitability of the business, maximizing customer
satisfaction level by on time delivery, monitoring customer complaints, providing efficient services.
ORGANISATIONAL EXPERIENCE
Since June`14 Channelplay Ltd, Gurgaon as Manager
Role:
• Responsible for managing the channel sales of LAVA Mobile in NCR Region.
• Conceptualizing, directing and implementing key retail marketing initiatives to improvise the productivity of the
entire program.
• Managed key accounts dealers, and modern trade outlet like Croma, Sargam Electronics, Vijay Sales Easy Day,
Reliance Digital, and The Mobile Store.
• Enhancing the market penetration by proper distribution.
• Develop and enhance dealer and distribution relationships.
• Planning outlet merchandising layout so as to maximize sales customer’s satisfaction.
Jan’12- June`14 Moser Baer India Ltd., as Senior Manager
Role:
• Responsible for managing the National Distributors, Sub-Distributors & Dealers.
• Responsible for managing the online players like Snapdeal, Flipkart, Zoffio.com and key accounts like Infosys and
Pearson Education in Karnataka.
• Responsible for developing existing client business and developing new clients.
• Enhancing the market penetration by proper distribution.
• New business acquisition by holding meetings, giving presentations of Moserbaer product offerings.
• Planning outlet merchandising layout so as to maximize sales customer’s satisfaction.
• Handling the marketing activity needed to promote the brand like canopy activity, sponsorship to college in their
annual fest, BTL marketing activity.
Highlights:
• Successfully achieved 50% business growth for year 2013.
• Participated in photography, technical exhibitions to enhance the expertise.
• Recognized as Promising Achiever award for FY 2011-2012.
• Identified as the Consistent Performer for year 2012-13.

2. • Received ‘On the Spot Awards’ from Sr. Management for Various Achievements.
• Identified as the dedicated performer from Infosys.
May’11-Dec’11 Dish TV India Ltd., Indore as Management Trainee
Role:
• Responsible for managing the Distributors, Dealers, Resellers in Indore
• Lead regular checks to ensure maintenance of stock with the distributors.
• Managed the key accounts dealers, company outlets and modern trades like Big Bazaar, Easy Day, Reliance Digital,
and E-zone.
July’07-Jun’09 Tecpro Ashtech Ltd. as Electrical Engineer
Role:
• Erected and commissioned Ash handling system in Nevyeli Lignite Thermal Power Plant at Barsingsar, Bikaner.
• Maintained documentation, prepared schedule of M/C, machine availability reports, daily performance report
(DPR), and breakdown report.
• Responsible for maintenance of Silent Generators (installed at work site).
• Commissioning of Control panel room of Ash handling system of 125 X 2 MW thermal power project.
EDUCATION
2011 MBA (Marketing & Sales) from Amity Business School, Noida with 6.5 CGPA.
2007 B.E. (Electrical) from Rajasthan University with 65.14%.
2003 Senior Secondary from Rajasthan Board with 59%.
2001 Secondary from Rajasthan Board with 72%.
SKILL ENHANCEMENT SCHEDULES
Title: Understanding the Model for Essar Hyper Mart, Market Share Analysis in respect to the
Similar Model of Competitors (Direct/Dealers) Network.
Organization: Essar Steel Ltd., New Delhi.
Objective: To understand the model of Essar Hyper Mart and to provide company with suggestions
that comes from traders and customers.
SUMMER TRAINING
Title: Manufacturing and Repairing of Generator, Induction Motor.
Organization: Bharat Heavy Electricals Ltd., Haridwar.
Title: Manufacturing, Repairing and Testing of Transformers.
Organization: Rahul Transformers Pvt. Ltd., Bikaner.
ACCOLADES
• Cleared Govt. PSU (Rajasthan State Electricity Board) Exam 2 times for the post of Junior Engineer.
IT SKILLS
Operating Systems: All Windows versions
Office Applications: Well versed with MS Office, SPSS
BEYOND CURRICULUM
• Attended Amity Military Camp (1 week) in Manesar, Gurgaon.
• Served as active member of Marketing Club at Amity Business School.
• Functioned as a coordinator in Endeavour (Management Fest) during College.
• Undertook paper presentations on ‘Electrical Technology’ during College.
• Secured 1st
position in “Inter College Volleyball Competition”.
• Participated in Inter College Competition at BITS Pilani,NDIM,DIAS,BIMTECH.
PERSONAL DETAILS
Date of Birth: 25th
April 1986
Permanent Address: 1 – D -14 J.N.V Colony, Bikaner-334003, Rajasthan
Languages known: English, Hindi, Rajasthani and French (Elementary).
Present Address: GF-3,Plot no 68,Ghyan Khand -2 Indirapuram,Ghaziabad,UP (201012).