1. ABHIJIT SAMANTA
Male 27
DOB – 5th May’1987
Contact Number: +91 9674757383
Email: abhijit.samanta1@gmail.com
e
TRADE MARKETING & DISTRIBUTION/BUSINESS & BRAND DEVELOPMENT
PROFESSIONAL
Seeking managerial assignments in Sales & Marketing / Business & Brand Development across
various consumable or non consumable industries.
• Sincere and diligent Marketing Business Development as well as Brand Development professional
with three and half (3.5 Yr) years of experience in Trade Marketing & Distribution - Channel Sales,
Institutional Sales , Different Trade Channels and Business Development across the industry. Currently
spearheading as AREA MANAGER – LG ELECTRONICS INDIA PVT. LTD. (Durgapur Branch)
• Solutions oriented approach with excellent relationship management skills (Team & Channel
Partner), successfully and consistently delivering the responsibilities of Revenue Generation, Profitability,
Market Share and Customer Satisfaction. Successfully handled various consumer durable products like CRT,
FPD, CAV, REF, WM & RAC.
• Competencies range from brand development, business development, client acquisition and
management, business network management with wide ranging subject knowledge, exceptional team
leadership skills along with demonstrated success in acquiring, converting, retaining and managing channel
partners.
• Excellent mentor and coach; target and achievement oriented with an ability to take up challenges
and perform in changing work environments. Demonstrated ability to motivate Team to maximize
productivity and control costs through the most effective uses of manpower and available resources.
Key Competencies
*Business Development * Sales Planning & Execution * Competition Analysis & Competency mapping *
Channel Management * Relationship Management * Marketing Operations * Leadership * Strategic
Management * Stock Control *Market Penetration * Product Development
Period Organization Designation Segment Geography
Jan’12- Till Date LGEI Pvt. Ltd Area Manager Electronics Div North & South Bengal
May’11-Dec’11 LGEI Pvt. Ltd Area Manager Commercial AC Div Kolkata
Apr’10-Aug’10 BOC India Ltd. Management Trainee Industrial Gas Kolkata
Area Manager LGEIL – HE/HA/RAC Div. Jan’12 to Till Date
Key Responsibilities:
• Business planning & delivery:
• Currently managing 2 Districts of South Bengal for LGEIL Consumer Electronics Div (Panel, Refrigerators, AC, Washing
Machine, DVD, MWO etc) contributing to annual business turnover of 40 Cr.
• Previously managing 1 District of North Bengal contributing to annual business of 18 Cr.

2. o Managing more than 250 SKU’s in total in HE (Home Entertainment)/ HA (Home Appliances) / RAC (Room Air
Conditioner).
o Material forecasting on weekly basis managing smooth business in Weekly Management System.
o Escalating the dealer network by increasing the Reach and Extraction.
o Looking after various marketing activity and co-ordination with marketing team for smooth execution.
o Being involved in Service and ensuring smooth operation at sub-dealer and customer level.
o Motivating down level colleagues and distribution man power to maintain high level team bonding.
• Brand Strategy Execution:
o Delivering hard business objectives secularly by indentifying market opportunities.
o Developing customized sales strategies to increase market penetration and market share.
o Placing strategic products to enhance the brand image.
• Brand Visibility: Responsible for planning & execution of visibility for complete LG portfolio in the entire channel
network.
• Operations:
o Optimization of Distributor Systems, HR planning, Logistics &Stock Control for smooth distribution operation
o Ensuring adequate working capital to meet current and future investments, quality of market coverage and also
help in achieving warehouse efficiency for our customers.
o Credit policy, Discount and Scheme management for the market.
Key Achievements:
• Achieved turnover growth rates of over 20% over previous year in 2012-13 as well as 2013-14
• Achieved the highest growth rate in Flat Panel category (>100%) through distribution drive approach.
• Own ‘The Channakya Award’ in 2011 in LGEIL.
• Honored by the ‘Best Area Manager Award all India’ in 2012.
Area Manager – LGEIL: System Air Conditioning Div. May’11-Dec’11 (8 Months)
Key Responsibilities:
• Business planning & delivery:
o Providing complete Air-Conditioning solution. The main job responsibility comes under two domains i.e.:
1. Catering / Selling Air-Conditioning solutions to different types of projects (Mainly VRF Technology).
2. Selling Commercial AC Products in Trade Channel.
• Project Sales: Includes designing of complete HVAC system for various types of projects with different types of air
conditioning principles and selling projects to customers.
• Dealer Management: Motivating dealers / channel partners to achieve their targets. Developed new dealers to increase
business. Providing support / Training to dealers regarding HVAC design/ Heat Load calculation etc.
Brand Strategy Execution:
• Knowledge sharing with Channel partner and their staff for various inside technicality of business.
Key Achievements:
• Expanding VRF Products like Multi V in a very rapid way after the product launch in a completely new, highly
technical and highly profit making business segment.

3. Management Trainee (Internship) – BOC India Ltd. Apr’10-Aug’10 ( 5 Months)
Academics and Achievements
Year Degree/Exam Board/ University Institute
2011
MBA
(Marketing & Systems)
Autonomous International School of Business & Media, Kolkata
2008
B-Tech
(Aeronautical Engineering)
Rajasthan University National Institute of Aeronautical Engineering , Dehradun
2004 XII W.B.H.S.E. Sarada Charan Institution, Howrah
2002 X W.B.B.S.E. Sarada Charan Institution, Howrah
Details:
Current Location : Kolkata (WB)
Hometown: Kolkata (WB)
Languages : English, Hindi, Bengali.
DECLARATION:
I hereby affirm that the information in this document is accurate and true to the best of my
knowledge.
Abhijit Samanta
Date: 6.12.2014
IT SKILLS:
• Conversant with MS Office (Word, Excel &
Power Point) and internet applications.
• Oracle – 11 G.
• Auto CAD - 2011
Key Responsibilities:
• Working in the Solar Photovoltaic Cell & Electronic equipment manufacturing clients that come under Industrial Gas
market segment of BOC.
• Market Research on Solar Photovoltaic (PV) Chemicals that are consumed by Solar PV Cell & Electronic equipment
manufacturing companies.
• Researching about demand and business prospect for PV Chemicals in India.
• Finding out existing / prospective buyers of PV Chemicals, meeting them and developing business through them.
Accomplishments :
• Successfully completed the market research and found out business prospect for PV Chemicals.
• Markets Covered : East (Kolkata), North (Delhi & Himachal), South (Hyderabad, Bangalore)