This document discusses various career opportunities in marketing. It begins by defining marketing and careers in marketing. It then lists 10 types of marketing careers, including marketing specialist, social media manager, search engine optimization specialist, email marketing manager, web content writer, web producer, product manager, marketing analyst, advertising coordinator, and digital marketing directors. For each role, it provides a brief description of the responsibilities. The document concludes by stating that marketing is continually changing and is the heartbeat of every successful business.

1. CARRIER OPPORTUNITIES
IN MARKETING
TEAM-5

2. INTRODUCTION:
•What is marketing?
It’s an intermediary function between product
development and increasing brand awareness
•What is a career in marketing?
Career in marketing involves various job roles which
varies from internet marketing job to traditional marketing
jobs like televisions, radio or billboard marking.

3. TYPES OF MARKETING CAREERS:
•Marketing specialist
•Social media manager
•Search engine optimization specialist
•Email marketing manager
•Web content writer
•Web producer
•Product manager
•Marketing analyst
•Advertising coordinator
•Digital marketing directors

4. MARKETING SPECIALIST:
•They are responsible researching marketing trends
•They design and create marketing campaigns for various products and services.
•They develop sale presentation and provides reports based on informations collected .
SOCIAL MEDIA MANAGER:
•He / she manages a company’s social media marketing campaign
•They are responsible for regular updates on the social media account
•They track and report social media trends and engagement and adjust their efforts accordingly

5. SEARCH ENGINE OPTIMIZATION SPECIALIST
•They are responsible for search engine
rankings for websites
•The process primarily consists of writing
keywords centric content , page titles ,
header , tags and meta tags
•They also ensures that the overall design of a
website enhances the user experience
EMAIL MARKETING MANAGER
•They are responsible for marketing a product
or services through email marketing
campaigns
•They also maintain email contacts , creates
marketing materials for the company

6. WEB CONTENT WRITER
•They write blog posts , marketing copy and
other forms of content for the web
•They main goal is to increase the number of
website visitors
WEB PRODUCER
•They create and implement the digital content
of the website
•They decide which content will appear on the
website
•They are typically responsible for creating and
implementing graphics audio and video
•Their goal is to improve the user experience
for website visitors

7. MARKETING ANALYST
•They are responsible for analyzing an
organization’s marketing campaigns
•They gather information and examine buying
trends to help creating marketing plans for
companies
•His / her main goal is to determain which
products or services to sell or how to sell
them
ADVERTISING COORDINATOR
•They support marketing efforts and assist with
marketing projects for print and electronic
media
•They are responsible for devising and
coordinating advertising campaigns that
entice consumers to purchase the goods or
services of their company or client.
•They coordinate the scheduling of ads and
products promotions maintain and update a
customer database, and offer support to the
sales staff

8. PRODUCT MANAGER
•a product manager is a person who identifies
the customer need and the large business
objectives that a product or feature will fulfil
•It is a professional role that is responsible for
the development of products for an
organisation
•Product managers own the business strategy
behind a product.
DIGITAL MARKETING DIRECTORS
•They are generally responsible for planning ,
developing , implementing and managing the
overall digital marketing strategy
•They are responsible for managing , guiding
and training digital marketers and other
marketing positions in the team

9. CONCLUSION:
Marketing is the most exciting of all business sports . It is the heartbeat of every successful business. It
is continually changing in response to the explosion of information , the expansion of technology, and
the aggressiveness of competition , at all levels and everywhere.

10. Presentation by:
•BAGAVATHI YASINI S.K
•KAAVIYA SRI S
•ARNESH K
•SRINIDHI R
•PRAVEEN KUMAR S
•KAMALESH KUMAR V
•SANJANA J