1. Pooja Jaiswal
jaiswalpooja2601@gmail.com Ph. +91- 9920134253
Career Snapshot
Marketing professional with more than 4 years of experience spanning across brand management, designing, and vendor
Management in Pharmaceutical and Retail industry
- Product Portfolio Management -Marketing Campaigns -Designing Marketing Collaterals
-Vendor Management -Advertising -Market Trend Analysis
-Merchandising -Procurement -Relationship Building &Networking
Detailed Skills & Experience Highlights:
• Working with Novartis India Limited (Mumbai) as Marketing Executive from Dec 2012 till date
Job Profile & key deliverables:
Marketing & Branding:
• Identifying the correct product mix for the market
• Marketing Campaign Strategy for execution e.g. product launch, product specific activities
• Campaigns:
• Designing & Procurement of Marketing Collaterals
• Working with in-house designers to produce materials of visual impact and within brand guidelines
• Involving key stakeholders for product at each stage of campaign, and reporting results once completed
• Monitoring competitor activity and generating leads for products and services
• Effective stakeholder management - External - vendors, distributors, marketing agencies, trainers etc. as well
as Internal -all country functions- HR, Finance, drug regulatory, compliance, etc.
• Ensuring constant feedback from the sales team on the campaigns
• Designing and implementing disease specific campaigns inside doctor chambers
• Conducting cycle meetings pan India to ensure implementation of the designed marketing strategy
Sales Operations & Processes:
• Effective forecasting and management for resource training, marketing material, supply chain & distribution
during launch / pilot for emerging countries like Kenya, Indonesia and Vietnam
• Sales data analysis for focused product management
• Working closely with the medical regulatory & legal & finance team for marketing campaigns
• MIS reports and Data Analytics for both Marketing and Sales.
• Member of the assessment panel for field force assessments.
• Store Manager:Chemistry India (Mumbai) from Oct 2011 till Dec 2012
• Store Manager:United Colours of Benetton (Lucknow) from Sept 2010 till Oct 2011
Key Deliverables
• Ensure attractions through - floor merchandising, visual merchandising
• Sales analysis for forecasting sales and past trends
• Managing stock levels
• Ensuring customer satisfaction
• Training the staff on requirements like customer sensitivity, customers delight etc.
• Employee Life Cycle Management - Interviewing/hiring potential employees, conducting appraisals and
performance reviews, etc.
• Capturing market trends in the retail industry
Name of the Product Campaign Duration
Frimixon Freedom from Diarrhea Campaign Dec’2015- Feb’2016
Curam Anti-Infective Campaign Nov’2015-Jan’2016
Rozirich Plus Anemia Detection Campaign Aug’2015-March’2016
Regestrone Women’s Health Campaign Sept’2015-Nov’2015

2. • Institution Promotion Executive:United Breweries Ltd. (Lucknow) from May 2009 to Jan 2010
Key Deliverables:
• Experience of direct and institutional sales through promotional media
• Responsible for maintaining and driving institutional visibility
• Ensure merchandising implementation & control
• Conduct BTL’s event promotion of UB Group
Projects Undertaken
PGDBM Summer Internship:
• Brand Promotion of USL Products and increasing its Market Penetration (3 months).
• Comparative Study between Barista and Café Coffee day (1 month).
• Analysis of consumer Behavior of Tata Nano (2 months).
Educational Details
Year Qualifications Institute/University Specialisation
2010 PGDBM(Fulltime) AMITY University Marketing
2008 B.Com. Kumaon University Commerce
Personal Details:
Date of Birth: 26th
January1984
References available on request