The document discusses careers in the media industry, including television, film, editing, marketing, and social media. It provides details on various job roles such as runners, editors, marketing assistants, digital marketers, and social media managers. The document also outlines the skills needed for media careers, such as communication skills, creativity, and the ability to work independently and meet deadlines. It notes that experience is important in the industry and that common degrees that can help include media studies, journalism, and communication.

1. Employment in the
media industry
(my interests)

2. Where I have gathered this information
I have gathered this information from Prospects website. I have picked
out key information about each job role. I have made not of job roles
that I am interested in and some that will fall into the job role I would
like.

3. Television and film
Television and film are a very competitive industry to get a career. This is because there are loads of people that wants to
become a director, producer or a presenter. Even though these job roles can be very rewarding most of these roles are filled on a
freelance basis and regular work can't be guaranteed. There are other job roles such as:
• Editors
• Lighting and sound technicians
• Location mangers
• Researchers
• Writers
• Animators
• Runners – A role of a runner is to entry – level job on a film or TV set. With most careers within TV or film production started
their careers this way. This work is not regularly advertised, with this in mind it is best to contact your local production
companies to see if there are any openers.

4. Editors – job roles and
responsibilities
There are different type of editing roles in film and TV. You may work on:
• Commercials – They would take the raw footage and compiling into a format
ready for distribution. This means that after the film shoot, they would make
it available for people to watch it online or television.
• Feature film – Manage materials such as camera footage, dialogue, sound
effects, graphics and special effects to produce a final film or video product.
This is a key role in the post production process and your skills are can
determine the quality and delivery of the finishing results.
• Music videos – They arrange, edit and mix music for films, videos and other
creative work. Could create original music compositions, sound effects and
edits that matches the demands and specific project. They must produce
good hearing and solid editing software skills.
• Television programmes – To take non-story order and edit them bit-by-bit
into a whole. In pre-production editors work closely to the directors to
decide how to make most of the scripts.
• Corporate training videos – They increase the companies productivity by
teaching new skills knowledge to employees.

5. Marketing assistant
– job assistant
• Planning , advertising, public relations, event organisation, product development,
distribution, sponsorship, research
• Create awareness of and develop the brand you're marketing
• Communicate with target audiences and build and develop customer relationships
• Help with marketing plans, advertising, direct marketing and campaigns
• Source advertising opportunities and place advertisements in the press or on the
radio
• Work closely with in-house or external creative agencies to design marketing
materials such as brochures and advertisements
• Write and proofread marketing copy for both online and print campaigns
• Produce creative content, including videos and blog posts
• Run social media channels
• Organise and attend events such as conferences, seminars, receptions and
exhibitions.

6. Digital marketer
• Create and upload copy and images for the organisation's website
• Write and dispatch email marketing campaigns
• Provide accurate reports and analysis to clients and company management to demonstrate
effective return on investment (ROI)
• Research new online media opportunities that may benefit the business including mobile, social
media, development of blogs and forums
• Design website banners and assist with web visuals
• Communicate with clients, affiliate network and affiliate partners
• Conduct keywords research and web statistics reporting
• Contribute to social media engagement and brand awareness campaigns
• Use web analytics software to monitor the performance of clients websites and make
recommendations for improvements
• Contribute to company and industry blogs and manage e-communications
• Assist with paid media, including liaising with digital advertising agencies
• Develop and integrate content marketing strategies
• Keep up to date with current digital trends
• Manage the contact database and assist with lead generation activities
• Negotiate with media suppliers to achieve the best price for clients

7. Social
media
manager

8. Social media manager - responsabilities
• Design and deliver creative and engaging social media strategies
• Manage the day-to-day handling of all social media platforms such as facebook, instagram, tiktok,youtube, twitter etc, adapting content to suit different platforms
and audiences
• Oversee plan and deliver content across different platforms suing scheduling tools such as sprinklr, hootsuite, buffer, Asana, later and Notion
• Create and/or coordinate orginal and engaging multimedia content across multiple social platforms
• Develop launch and manage new competitions and campigns that promote your organisation and brand
• Form key relationships with influencers across social media platforms
• Undertake audience research
• Manage and facilitate social media communicaties by responding to social media posts and developing discussions
• Monitor track, analyse and report on performance on social media platforms using tools such as Google analytics and facebook insights
• Identify consumers trends to help planning social media campaigns
• Optimise content to further encourage community interaction and engagement
• Research and evaluate the latest tools and techniques in order to find new and better ways of measuring social media activity
• Analyse competitor activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customers engagement and loyalty
• Manage, motivate and coach junior staff such as social media executives or assistants
• Manage and track budgets for social media activites
• Educate other staff on the use of social media and promote its use within your company (in-house roles)
• Encourage collaboration across teams and departments
• Regularly liaise clients via phone, email, conferences calls or face to face (agency roles)

9. What skills are needed to work in the media
industry?
Due to the number of careers in the media industry, it's not possible to say which skills are needed for
each job. These are a few skills that would benefit you in any role within the industry:
• Strong written and verbal communication skills
• The ability to work well independently and within a team
• Creativity and innovation
• Management skills
• Problem – solving abilities
• Knowing how to prioritise work and meet deadlines
• IT skills (being able to use programs like word, Excel as well as more specialist programs)

10. What degrees help with a
career in media?
There are many routes to a career in media, you don't necessarily have to attend
University. Experience is key within this industry but it's always worth looking at the
person specification included in the advertisements for the type of jobs you are
interested in, to see if there is a list for a degree as part of essential criteria.
Here is a few subjects that you could consider:
• Media studies
• Advertising and marketing
• Film studies
• Communication
• Journalism
• Cultural and media studies
• Psychology
• Media production