2. Social Media – ‘A boon to any Business’ is a very
efficient tool of modern times that would help and
enhance business development manifolds.
It is very important to utilize this tool in the most
efficient manner in order to yield desired results,
instead of misusing it and get the result back-fired.
The following slides are points that would help any
business to plan their Social Media tools to its strategic
optimum.
3.
4. • Identify relevant social media monitoring tools
• Learn to use the best tool appropriately
• Research and discover about what has been said
about your organization and the relevant market
• Search for 'common' and similar communities and
conversations
• Uncover & discover your key influencers and
identify them
5. • Enter/participate in fruitful and healthy
conversations
• Provide relevant contents to support your
conversation
• Add value to communities of which you have been a
part of.
• Engage with influencers the most to spread the
word more effectively.
• Respond Positively and in the affirmative.
6. • Set relevant measures and milestone of success
• Monitor and check measures periodically
• Capture and share success stories
• Refine & restructure your strategies and measures
if needed
7.
8. • improve your engagement with customer
discussion
• enhance brand and reputation in the market
• accelerate custom driven innovations and idea.
• Attract talented employees for their idea and
brainstorming
• increase sales
9. • Identify opportunities and advantages
• Understand and be calculative of the risks & threats
• Clarify risk on not engaging
• Define clear social media policies and attitudes
• communicate policies internally within the
organization
10. • Define first and subsequent phrases
• Target initial platforms for the products
• Identify resources required
• Establish and respect responsibilities & time
commitments
• Link to offline marketing activities
11.
12. • Use social media yourself following the set
standards within your circle
• Study relevant case studies and success stories.
• Educate senior authorities accordingly
• Hear from critics & practitioners
• Explore and identify the latest trends doing the
rounds in the market.
13. • Identify and promote internal 'champion' for social
media
• Train and support 'champion' from among the staff
• Keep well-aware of development and progress.
• Establish and design pilot program for the purpose
• Encourage a culture of responsible transparency
