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Amanda	
  Seyden	
  
401	
  Holly	
  Oak	
  Trace,	
  Canton,	
  GA	
  30114	
  
Phone:	
  (770)	
  231-­‐5539	
  E-­‐mail:	
  Amanda.seyden@gmail.com	
  
LinkedIn:	
  LinkedIn:	
  https://www.linkedin.com/pub/amanda-­‐seyden/87/a46/876	
  
SUMMARY	
  
Business	
  Marketing	
  Graduate	
  with	
  experience	
  in	
  project	
  management,	
  social	
  media	
  management,	
  event	
  
planning	
  and	
  management,	
  assistant	
  VIP	
  event	
  management,	
  creating	
  and	
  implementing	
  unique	
  brand	
  
campaigns,	
  and	
  leadership	
  positions.	
  Highly	
  motivated	
  to	
  increase	
  current	
  knowledge	
  through	
  a	
  career	
  that	
  
utilizes	
  these	
  specialized	
  skills	
  and	
  elevates	
  them	
  to	
  the	
  next	
  level.	
  	
  
Strategic	
  Partnership	
  Marketing	
  Intern	
  –	
  Coca-­‐Cola	
  Refreshments	
  (Atlanta,	
  GA)	
  June	
  2015	
  –	
  August	
  2015	
  
• Responsible	
  for	
  providing	
  support	
  to	
  key	
  customers	
  within	
  Coca-­‐Cola’s	
  Strategic	
  Partnership	
  Marketing	
  
• Support	
  initiatives	
  that	
  deliver	
  increased	
  intelligence	
  within	
  specified	
  customers	
  including:	
  sales	
  
management,	
  project	
  management	
  duties,	
  property	
  tours	
  and	
  reporting	
  in	
  all	
  areas	
  
• Responsible	
  for	
  surveying	
  SeaWorld,	
  Universal	
  and	
  Disney	
  parks	
  to	
  update	
  CCR	
  database	
  and	
  provide	
  
recommendations	
  	
  
• Help	
  ensure	
  all	
  projects	
  assigned	
  meet	
  Channel/Customer	
  approval	
  process	
  for	
  implementation	
  and	
  
fulfillment	
  
• Responsible	
  for	
  creating	
  innovative	
  products	
  to	
  implement	
  at	
  SeaWorld	
  Parks	
  	
  
EDUCATION	
  	
  
	
  
Kennesaw	
  State	
  University,	
  Kennesaw	
  GA	
   	
   	
   	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   August	
  2012	
  –	
  July	
  2015	
  
Bachelor	
  of	
  Business	
  Administration	
  
President’s	
  List,	
  GPA:	
  3.5,	
  cum	
  laude	
  	
  
SKILLS	
  
• Excellent	
  skills	
  in	
  resolving	
  customer	
  conflict	
  	
  
• Excellent	
  oral,	
  written,	
  and	
  communication	
  skills	
  
• Proficient	
  in	
  Microsoft	
  Office	
  applications	
  	
  
• Creativity	
  and	
  imagination	
  in	
  promotional	
  campaigns	
  
• Able	
  to	
  achieve	
  large	
  goals	
  through	
  teamwork	
  	
  
EXPERIENCE	
  
	
  
Marketing	
  Director	
  –	
  Chick-­‐fil-­‐A	
  Franchise	
  (Marietta,	
  GA)	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  August	
  2015	
  –	
  Present	
  	
  
• Serve	
  as	
  a	
  community	
  ambassador	
  of	
  the	
  Chick-­‐fil-­‐A	
  Brand	
  
• Oversee	
  all	
  fundraising	
  programs,	
  donation	
  requests,	
  social	
  media	
  marketing,	
  and	
  public	
  relations	
  
• Develop	
  effective	
  and	
  specific	
  written	
  plans,	
  strategies,	
  and	
  goals	
  that	
  accomplish	
  sales	
  and	
  brand	
  growth	
  
• Build	
  and	
  maintain	
  relationships	
  with	
  local	
  organizations,	
  schools,	
  and	
  businesses	
  	
  
• Create	
  and	
  distribute	
  advertising	
  and	
  promotional	
  materials	
  to	
  generate	
  revenue	
  and	
  event	
  attendance	
  
• Execute	
  local	
  business	
  partnerships	
  in	
  the	
  community	
  using	
  Emotional	
  Connections	
  Marketing	
  
• Prepare,	
  manage,	
  and	
  execute	
  all	
  Events	
  hosted	
  by	
  the	
  Chick-­‐fil-­‐A	
  Franchise	
  
Front	
  of	
  House/Social	
  Media	
  Manager	
  –	
  Mellow	
  Mushroom	
  (Atlanta,	
  GA)	
  	
  	
  	
  	
  	
  	
  	
  	
  December	
  2010	
  –	
  July	
  2015	
  
• “Face-­‐to-­‐face”	
  interaction	
  with	
  customers,	
  managers,	
  vendors,	
  and	
  owners	
  	
  
• Training	
  employees	
  for	
  all	
  front	
  of	
  house	
  positions	
  
• Create	
  brand	
  awareness	
  by	
  maintaining	
  social	
  media	
  platforms	
  
• Interaction	
  with	
  customers	
  through	
  interaction	
  on	
  social	
  media	
  platforms	
  	
  
• Experience	
  in	
  “high	
  paced”	
  environment	
  with	
  demanding	
  hours	
  

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Resume 4-1

  • 1.   Amanda  Seyden   401  Holly  Oak  Trace,  Canton,  GA  30114   Phone:  (770)  231-­‐5539  E-­‐mail:  Amanda.seyden@gmail.com   LinkedIn:  LinkedIn:  https://www.linkedin.com/pub/amanda-­‐seyden/87/a46/876   SUMMARY   Business  Marketing  Graduate  with  experience  in  project  management,  social  media  management,  event   planning  and  management,  assistant  VIP  event  management,  creating  and  implementing  unique  brand   campaigns,  and  leadership  positions.  Highly  motivated  to  increase  current  knowledge  through  a  career  that   utilizes  these  specialized  skills  and  elevates  them  to  the  next  level.     Strategic  Partnership  Marketing  Intern  –  Coca-­‐Cola  Refreshments  (Atlanta,  GA)  June  2015  –  August  2015   • Responsible  for  providing  support  to  key  customers  within  Coca-­‐Cola’s  Strategic  Partnership  Marketing   • Support  initiatives  that  deliver  increased  intelligence  within  specified  customers  including:  sales   management,  project  management  duties,  property  tours  and  reporting  in  all  areas   • Responsible  for  surveying  SeaWorld,  Universal  and  Disney  parks  to  update  CCR  database  and  provide   recommendations     • Help  ensure  all  projects  assigned  meet  Channel/Customer  approval  process  for  implementation  and   fulfillment   • Responsible  for  creating  innovative  products  to  implement  at  SeaWorld  Parks     EDUCATION       Kennesaw  State  University,  Kennesaw  GA                                       August  2012  –  July  2015   Bachelor  of  Business  Administration   President’s  List,  GPA:  3.5,  cum  laude     SKILLS   • Excellent  skills  in  resolving  customer  conflict     • Excellent  oral,  written,  and  communication  skills   • Proficient  in  Microsoft  Office  applications     • Creativity  and  imagination  in  promotional  campaigns   • Able  to  achieve  large  goals  through  teamwork     EXPERIENCE     Marketing  Director  –  Chick-­‐fil-­‐A  Franchise  (Marietta,  GA)                                                                                                    August  2015  –  Present     • Serve  as  a  community  ambassador  of  the  Chick-­‐fil-­‐A  Brand   • Oversee  all  fundraising  programs,  donation  requests,  social  media  marketing,  and  public  relations   • Develop  effective  and  specific  written  plans,  strategies,  and  goals  that  accomplish  sales  and  brand  growth   • Build  and  maintain  relationships  with  local  organizations,  schools,  and  businesses     • Create  and  distribute  advertising  and  promotional  materials  to  generate  revenue  and  event  attendance   • Execute  local  business  partnerships  in  the  community  using  Emotional  Connections  Marketing   • Prepare,  manage,  and  execute  all  Events  hosted  by  the  Chick-­‐fil-­‐A  Franchise   Front  of  House/Social  Media  Manager  –  Mellow  Mushroom  (Atlanta,  GA)                  December  2010  –  July  2015   • “Face-­‐to-­‐face”  interaction  with  customers,  managers,  vendors,  and  owners     • Training  employees  for  all  front  of  house  positions   • Create  brand  awareness  by  maintaining  social  media  platforms   • Interaction  with  customers  through  interaction  on  social  media  platforms     • Experience  in  “high  paced”  environment  with  demanding  hours