1. JILLIAN PHIFER
MARKETER by trade
GRAPHIC & WEB DESIGNER by hobby
THEOLOGIAN & COUNSELOR by degree
407. 247. 8281
2820 King Elm Court Woodbridge, VA
JillianPhifer@gmail.com
PROFESSIONAL SKILLS
BRAND MANAGEMENT
BRAND DEVELOPMENT
CAMPAIGN MANAGEMENT
FUNDRAISING
MICROSOFT OFFICE
WEBSITE DESIGN
GRAPHIC DESIGN
COMMUNICATIONS
SOCIAL MEDIA
ORGANIZATION
ACQUISITION MANAGEMENT
RETENTION MANAGEMENT
VOLUNTEER ENGAGEMENT
BUDGET MANAGEMENT
MY FAVORITE SKILLS
BRAND
DEVELOPMENT
DESIGN
WEBSITE & GRAPHIC
IDEA
CONCEPT PLANNING
10/2016 TO PRESENT
METRO MARKETING TEAM LEADER
Whole Foods Market, Ashburn, Reston, Fair Lakes
05/2015 TO 10/2015
MARKETING TEAM LEADER
Whole Foods Market, Ashburn
06/2014 TO 4/2016
COMMUNITY MARKETING DIRECTOR
YMCA Fairfax County Reston
03/2012 TO 6/2014
MEMBERSHIP ASSOCIATE
YMCA Fairfax County Reston
04/2010 TO 3/2012
TRAINING & DEVELOPMENT
Central Florida YMCA
PROMOTION
PROMOTION
PROMOTION
CAREER CHANGE NON-PROFIT TO FOR-PROFIT
SIX YEAR Career Snap Shot
CAREER ACCOMPLISHMENTS & COVER LETTER
CURRENT POSITION SUMMARY & RESPONSIBILITIES
SUMMARY
As the Metro Marketing Team Leader, I provide strategic marketing
direction and support to three designated stores in a Mid-Atlantic
Metro Market to build the Whole Foods Market brand and deepen the
company’s footprint in the community. This promotion was given to
me because I have a proven track record in successfully leading
teams, collaborating with stores and community partners, along with
expertise in brand management, process management, and
execution.
RESPONSIBILITIES
 Partner with multiple store teams to implement local, regional
and national marketing initiatives in designated markets
 Drive strategic regional event and partnership opportunities that
build brand awareness and business growth
 Support key metro community partnerships and events
 Manage individual store marketing budgets and donations
processes
 Manage metro social media channels with guidance from the
Regional Social Media Specialist
 Provide leadership and participate in the development, execution
and analysis of regional marketing initiatives such as advertising
(creative development and media planning), public relations,
promotions that involve negotiations with third-party marketing
partners, sponsorships, community relations and cause-based
marketing
 Act as a continuous source of creative ideas and solutions to
increase metro stores’ sales and brand awareness/image,
through marketing and promotion opportunities
 Oversee store graphic artists including job dialogs, hiring process
and training of store graphic artists in concert with store
leadership and regional creative team; participate in store
signage walks
NON-PROFITFOR-PROFIT