What is Marketing and how to improve Marketing skills.

2. • How would you explain marketing ?
Mostly people thinks that “Marketing equals Sales”.
But marketing is not just personal selling or even just advertising.
• Public Relations
• Sales Promotions
• Advertising
• Social Media
• Pricing
• Distribution
• And many other
functions

3. According to the American Marketing Association :-
Marketing is the activity, set of institutions, and processes
for creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners, and
society at large.
General Definition :-
Marketing is communicating the value of a product,
service or brand to customers, for the purpose of promoting or
selling that product, service, or brand.

6. Offline marketing strategies utilize offline media
channels to create awareness of a company’s
products and services.
These campaigns can include events, magazine,
radio and print advertising – including billboards,
signs and pamphlets.

8. An important aspect of SEO is making your website
easy for both users and search engine robots to
understand.
Although search engines have become increasingly
sophisticated, they still can't see and understand a
web page the same way a human can.
SEO helps the engines figure out what each page is
about, and how it may be useful for users.

11. Marketing is made up of four ‘P’ elements :-
• Product Physical - Product or Service
• Place - Where the product is purchased
• Promotions - Tools used to get the message out
• Price - The amount a consumer pays

12. • We must begin developing our marketing campaign while
we are still developing our product.
• Creating a product would be pointless unless we know our
target market, how the product will appeal to that
market, and how it will differ from other products.
• Thus, we should already know the most-important selling
points of our product.
• Now we must articulate them to our audience

13. • Step 1- Determine our marketing strategy. An
undifferentiated marketing strategy works when the same
quality of the product appeals to a broad market base. A
differentiated strategy highlights different aspects of the
product when advertising to different markets.
• Step 2- Test different advertising campaigns within the same
market base. Consider testing more than one market base - we
may find that another demographic likes our product for a
reason we hadn't thought of.
• Step 3- Asking potential customers why they want our
product. Give customers and experts a trial of our service to
test our service and provide testimonials.

14. • Step 4 – Share our testimonials on our website and
brochures, particularly the testimonials of experts and
industry leaders. This will build credibility.
• Step 5 – Begin our advertising campaign and hold a
product release or grand opening event to generate local
interest and publicity.
• Step 6 - Evaluate our product's success over time. Note
any changes in the market base and customer
expectations.

15.  Keep Adding Something New
 Become a Valuable Resource
 Separate Yourself from Your Competition
 Promote the End Result
 Anticipate Change