Institute of Management Consultants
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Twitter - the why, what and how
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Institute of Management Consultants
- 1. Institute of Management Consultants Twitter - the why, what and how thinktank media social media | digital | website design
- 2. We didn’’t think we needed websites once upon a time thinktank media social media | digital | website design
- 3. Word of mouth - networking - trust This is a way we have always done business however now it’’s quicker and on a larger scale. thinktank media social media | digital | website design
- 4. Twitter Stats - 679,000 Australians who visit T witter.com - T witter.com market share has grown over 1000% since the start of last year. - In Australia, one in two Australians use social networking sites, such as Facebook or T witter - 8% of the time Australians spend on the internet is on social networking sites and each session on these sites range between 20 –– 30 minutes in length Source: lucasng.com.au thinktank media blog.nielsen.com socialmediaexaminer.com social media | digital | website design
- 5. What is Twitter? - Microblog - Realtime search - Word of mouth on speed - Assists in building brand awareness and credibility if worked well. - Customer service - Brand awareness - Events –– using # (hashtag) - Networking on large scale thinktank media social media | digital | website design
- 6. - @, Mention - DM, Direct Message - RT ReT , weet thinktank media social media | digital | website design
- 7. Why Twitter? - Marketing and Communication. - Word of mouth Joint Ventures, Partnerships - Ideas, creativity worked the platform well. - Instant Google helper ;;-) - Great place to connect-build up - Breaking news - Story telling - Exposure, Interaction, - # (hashtag) Connection,Relationships - Business networking thinktank media social media | digital | website design
- 8. What is Twitter - Micro blogging - 140 characters or less - Real time conversation - Networking hub - Word of mouth on speed! - Sharing and discovery site thinktank media social media | digital | website design
- 9. A visual guide to tedia thinktank mwitter social media | digital | website design
- 10. 4 ways to Communicate on witter T - Tweet, sharing an update with your followers choose to. @sammutimer - RT, Retweet –– sharing another persons tweet with your follow base. Can go viral. to their tweet mail and email inbox thinktank media social media | digital | website design
- 11. Tweets per day rising every year thinktank media social media | digital | website design
- 12. Twitter - The How to - Set up an account - www.twitter.com - Bio, How to write a catchy bio - Picture, What picture to use - Personality, Be yourself - Branding thinktank media social media | digital | website design
- 13. Twitter Applications, For a more effective use of twitter. - Tweetdeck, download application to computer iphone smartphone - Groups, Lists, Stats, Search - Cross posting, be careful not to cross post all the time. thinktank media social media | digital | website design
- 14. Benefits of Twitter Your customers are already on social media sites such as Linkedin and Twitter. Why try to get them to come to you when you can communicate with them on platforms that they already use? you may already have a website, but only people who are aware of it will come and visit. Twitter can be useful to brand your business to it’’s or shop. thinktank media social media | digital | website design
- 15. TweetDeck thinktank media social media | digital | website design
- 16. Time spent on social media Australians spent 7 hours and 13 minutes on social networking sites in April of 2010 thinktank media social media | digital | website design
- 17. Search tools thinktank media social media | digital | website design
- 18. How to find your target market online? - Twellow.com - Advanced search on twitter - Search.twitter.com - Socialmention.com - Follow # hashtags –– events that compliment your service thinktank media social media | digital | website design
- 19. What are people saying about you/your service? Search tools: Twitter - www.search.twitter.com Social Mention - www.socialmention.com thinktank media social media | digital | website design
- 20. Twellow thinktank media social media | digital | website design
- 21. Bit.ly thinktank media social media | digital | website design
- 22. Social Mention thinktank media social media | digital | website design
- 23. Measurement Know why you are using Social Media and work out your goals and measurable objectives thinktank media social media | digital | website design
- 24. Twitter: Advanced Search 5 things you need to know on using advanced search for Twitter thinktank media social media | digital | website design
- 25. Step 1 thinktank media social media | digital | website design
- 26. Step 2 your local audience. First limit your search to that certain area thinktank media social media | digital | website design
- 27. Step 3 are a recruiter looks for terms such as ““marketing”” and ““consultant”” thinktank media social media | digital | website design
- 28. Step 4 much as you want. You can search tweets in certain dates, in certain people or even search for the attitudes that the tweets have towards the terms! thinktank media social media | digital | website design
- 29. Step 5 The results will show you tweets and the avatar of the person who tweeted. Now you can really get started! Begin by following the out more. Following others will highly increase the chances of them following you back! thinktank media social media | digital | website design
- 30. Substance has to be there behind the activity Putting lipstick on a pig, just gives you a prettied up pig thinktank media social media | digital | website design
- 31. Every product or brand has a beta phase. We have to trust that the company has a vision for it even if they do not have a perfect product from day 1. Feedback is key. Mistakes are okay as long as you have a good motive and adopt a certain degree of transparency. It’’s all about the people..not so much the technology. ““thinkmaya””
- 32. Brainstorm the worst that can happen. Prepare your style, your response, your social media platform and your timing thinktank media Have a crisis management plan social media | digital | website design
- 33. Have a policy Protect your brand, your staff and yourself thinktank media social media | digital | website design
- 34. Connect with us! phone: 03 90231487 info@thinktankmedia.com.au twitter: @sammutimer, @thinktankmedia think-tank-media thinktank media social media | digital | website design