Small Business Festival - Social Media For Business


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Small Business Festival - Social Media For Business

  1. 1. Social Media<br />Small Business Festival<br />
  2. 2. OverviewSocial Media AgencyWeb Design And Development<br />
  3. 3. 3 sessions – Set Up, Strategy & Q and A<br />Interactive<br />Get curious – Ask questions<br />Smiles<br />Small/Medium Business specific<br />Facebook has all the info<br />20% off <br />Expectations<br />
  4. 4. Biggest cultural shift we’ve ever lived through…it’s not social media…it’s the internet…and it’s still a baby!<br />
  5. 5. Almost 40% of Australians are now interacting with companies via social networking sites – Source Nielson<br />State Of Our Nation<br />
  6. 6. Number of Australian’s utilising Social Media is estimated at 9.9 million – March 2011.<br />
  7. 7. Per Capita<br />7 hours, 19 min, 13 secs per month<br />Australians are The Biggest Users Of Social Media<br />
  8. 8. 86% of Australians online are looking to fellow users for opinions and information about products, services and brands. <br />
  9. 9. More people spending time online<br />More people asking open q’s online and sourcing answers via virtual friends/brands<br />Quicker responses<br />Easier to find information<br />More connected via computers/phones/ipads etc<br />Less foot traffic for certain industries<br />What do these stats mean?<br />
  10. 10. Number 1 reason people buy is…<br />
  11. 11. iPhones/smart phones<br />Wireless internet<br />3G<br />Internet cafes<br />Increasingly free wifi<br />Gogowifi – on a plane<br />Easy to jump online<br />
  12. 12. Level Playing Field<br />
  13. 13. Humanise the logo<br />
  14. 14. Old Small Town Rules<br />
  15. 15. 1 on 1 marketing<br />
  16. 16. Social media can shape the way that we make our decisions on a day-to-day basis<br />Consumers rubbish radar is so much higher than what it was 5 years ago.<br />They know what’s going on<br />
  17. 17. The world we live in today is still based on word of mouth, yet now, it’s word of mouth on steroids! <br />
  18. 18. Tap into conversation that’s already happening<br />Add value/care!<br />Build the brand further<br />Have a voice<br />Engage/educate on a larger scale<br />Customer service – quick/scale<br />Leverage/cross promote off other brands – traction<br />Integrated marketing for bigger bang for buck<br />Opportunities <br />
  19. 19. Half Hearted Approach doesn’t cut it!<br />
  20. 20. 1. Listen – monitor/measure – Free – Paid –<br />2. Strategy<br />3. Policy,Tone,Crisis Management<br />4. Resourcing<br />5. Platform set up – profile management<br />6. Integration/Campaigns<br />7. Monitoring/Reporting<br />7 step approach<br />
  21. 21. What it is? (Listening, defining the social landscape – find out where conversation is happening eg. Twitter/Forums/Blogs)<br />Why listen ? (gain understanding of conversation, call to action to come into the business/online, sentiment, sales, customer service, to write a social media strategy)<br />Connecting with other relevant businesses<br />Monitoring<br />
  22. 22. Strategy<br />
  23. 23. Coordination of a variety of promotional vehicles (e.g., print/broadcast advertising, public relations, direct marketing, in-store promotions) and multiple stages in a promotional campaign to ensure that the marketing message is consistently received by the greatest possible number of people in the target market<br />Integration<br />
  24. 24.
  25. 25. Are you just going to produce a brochure and not extend the story?<br />Extend the story – story board from the start with all comms/markteing activations<br />Collect the data<br />Eg. Want see what every ones saying about X product right now? Head to our facebook page to watch the video and see the conversation!<br />Storyboard Social From The Start<br />
  26. 26. We consume more content in 48 hours, than what we did from the beginning of time until 2003!<br />Content<br />
  27. 27. Foursquare<br />Facebook places<br />Checkin to receive X<br />Cross promotions with the locations<br />Location Based Marketing<br />
  28. 28. Facebook Places - Colac<br />
  29. 29. Not just as a phone, as a computer, search tool, ask, find, reward, incentivise<br />Faster, easier and more social – want it now attitude<br />“Always on consumer”<br />Mobile Applications <br />Mobile Sites<br />Mobile<br />
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  31. 31.
  32. 32. Mobile site<br />Integrated marketing – social media<br />Monitoring and joining conversation<br />Location based marketing – checking in/incentivising – checkin/tag mates/add photo of the view-best photo of the day wins<br />Finding out where people are – location based - offer<br />Facebook welcome page – why like the page-eg. -this weeks weather-video of eg. Best things to do in Frankston, cross promo?<br />Some Possible Must Haves<br />
  33. 33. GO 90231487<br />