Social media overview

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Social media overview

  1. 1. Social Media<br />Overview<br />
  2. 2. OverviewSocial Media AgencyWeb Design And Development<br />
  3. 3. Biggest cultural shift we’ve ever lived through…it’s not social media…it’s the internet…and it’s still a baby!<br />
  4. 4. Almost 40% of Australians are now interacting with companies via social networking sites – Source Nielson<br />State Of Our Nation<br />
  5. 5. Number of Australian’s utilising Social Media is estimated at 9.9 million – March 2011.<br />
  6. 6. 86% of Australians online are looking to fellow users for opinions and information about products, services and brands. <br />
  7. 7. Of 9.9 million utilising social media, over 7 million of Facebook and 2 million on Twitter.<br />
  8. 8. Facebook currently has 9.8 million unique Australian visitors going to the site every month – January 2011.<br />Tablet ownership is currently at 8% and is expected to triple this year – Nielson, 9th March, 2011.<br />
  9. 9. How social media differs from advertising – understanding the ‘global village’ – Via Social Media consumers have a voice; now on a massive scale!<br />Understanding Social Consumer Behaviour – What social factors influence a person to buy & how do you approach a sale?<br />Gary V Video<br />Feel free to ask questions throughout – really, please do! Nobody’s safe…. I’ll be cold calling <br />Ask yourself; can you see how this applies to your brand??<br />About This Presentation<br />
  10. 10. What it is? (Listening, defining the social landscape)<br />Why listen? (Crisis management, sentiment, sales, customer service)<br />Assigning tasks to relevant departments<br />Social media monitoring – snap shot report<br />Monitoring<br />
  11. 11.
  12. 12. Level Playing Field<br />
  13. 13. Humanise the logo<br />
  14. 14. Gone Back To Old Small Town Rules<br />
  15. 15. 1 on 1 marketing is the difference<br />
  16. 16. Consumers rubbish radar is so much higher than what it was 5 years ago.<br />They know what’s going on<br />
  17. 17. The world we live in today is still based on word of mouth, yet now, it’s word of mouth on steroids! <br />
  18. 18. 8 step process<br />Thorough social media role out<br />Brands at different stages<br />Different goals/objectives for social media<br />ROI model<br />Metrics <br />Social Media Role Out<br />
  19. 19.
  20. 20. Hit Us Upthinktankmedia.com.au(03) 90231487<br />

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