A2 Media coursework

1. Q2WHAT HAVEYOU
LEARNED FROMYOUR
AUDIENCE
FEEDBACK?
By Diana Nwokocha

2. ■ The target audience for the music video are both male and female between the ages of 16 to 18
year olds

3. TargetAudience :Female
■ Name :Tania Kennedy
■ Age:17
■ Hobbies &Interests : Reading, listening to music, going to festivals and hanging around with
friends
■ Bands/Artist she likes:The 1975,Lana del Ray, Florence and the machine,Artic monkeys,
Janelle Monae,

4. Target audience :Male
■ Name :GregoryVan Der Frank
■ Age :18
■ Hobbies and interests: like to plays guitar and drums, readings, going to gigs, enjoy walking to
parks and forests, hanging around with friends.
■ Bands /artist he likes :Mumford and sons, artic monkeys, nirvana, the 1975 , Coldplay ,
Bastille,Lorde

5. Questionnaire
We created a questionnaire to hand out to people as we printed and handed out 10 .This
primary research was then handed out to the individuals so that they would be able to
complete it confidentially.
With this were able to find out what shots and narrative the target audience would like the
music video to include , as well as then trying to consider each opinion and include this in
the music video in order to appeal to the target market .
The questionnaire consisted of 7 different questions that the audience would need to
answer as these questions were different and would have needed their own personal
opinion.The questions included: age, gender, genre of music interested as well as shot
types they prefer, narrative, lighting

6. Questionnaire results
■ the questionnaire results helped to identify what our target audience would like to see in our music
video .After conducting the questionnaire the results showed the target market of the music video
were ages between 16 to 18 year olds both male and female with this we were we then ensured that
we would include in the music video that we would use both male and female between the age range
this would make it appeal to the target market more,
■ The results also demonstrated the most popular chosen shot type and narrative the audience would
like the music video to include as the most chosen shot types included were long, medium and close p
shots , this then meant we had an idea of what sort o shots we would then need to include in our
narrative as the most popular narrative chosen was a storyline.
■ We asked the target audience what music genre they are into as the results demonstrated indie this
then meant we were able to base our music video idea on indie genre as well as reaching into existing
product on convention of this genre and try to include into our music video ,AS we researched in
bands such as the 1975, kings on Leon and Artic Monkey .
■ By having audience feedback from questionnaire we were able to use their responds and apply it
effectively on our music video

7. MusicVideo 1st draft feedback
■ After filming and editing our music video
We were able to show our completed music video to the target market and a teacher. With this they were able to express what
they liked about the music video as well as the areas that would need improvement so that we were able to get higher marks
and make the overall music video be more appealing and clearer.
The suggestions included :
•Liked the end of view shot coming out of the bath
•Music video could have been slightly longer
•Narrative wasn’t always clear , however was still good – make it clearer
•Opening could be better
•Liked the party
•Scene when she’s walking out the house was shaky, improve camera work
•Have a shot of her walking into party scene then show the party scene
- Overall music video was good just need improvements some areas
We were then able to improve our work with this criticisms and re-film some footages before the focus group were able to
watch the final music video

8. Focus group –Final music video
■ The Focus group consisted of 4 teenagers between the ages of 16-18 year olds both
male and females as we filmed their reaction when watching our music video in a
group and talk about what they liked and what they may have not enjoyed in
particular and giving us feedback.
■ After watching the video from start to finish , they responded positively by saying that
they liked the editing technique , shot types was not limited as we used different
shots effectively and also liked the concept and narrative of the music video as it very
different to a typical narrative of indie genre music video but was also unique as it had
a performance and a storyline.
■ However they had also said that the music video could have been improved by using
more of a range of contrasting light such as using more low key lighting in particular
scenes as this also follows the typical conventions of a indie music video.

9. Overall the audience feedback shown to be particular helpful as it had helped us to
identify :
■ What they would like to see in the music video
■ Giving us ideas of what they'd expect to see in a indie music
video
■ Giving us feedback on our first music video on areas that
could be improved so that they may appeal to the target
audience further.