Facebook Pay Per Click Ads
For Real Estate Success
Should I Do PPC Ads?
•You have an appealing website or Facebook business
page that will capture people
•You have an event you want to draw attention to
•You are committed to trying different ads and
•You want more leads
•You are going to cultivate and influence your
What Is a Pay Per Click Ad?
A highly targeted advertisement that shows up in the
side bar when FB users are logged into their
People are on Facebook making
trend tracking firm comScore recently
reported that Facebook and Twitter users spend
more money online than non-socialites, and that
some 23 percent of Twitter users follow businesses,
buy goods online, and look for product reviews.
Facebook PPC program is built around user
data, not keywords; so advertisers can select a target
audience based on sex, age, marital status, education,
group membership, and interestsIn this way,
advertisers can prepare accurate promotional
campaigns that focus on generating high quality site
traffic. Put another way, Facebook can generate traffic
that is very likely to convert.
as little as $1 you can gain a long time Facebook
ads, which include a graphic, are analogous to
Internet display advertising, which may have a lasting
effect on brand perception. As a form of display
advertising, Facebook and other social media sites
generally outperform the alternatives, according to
PPC service is also very easy to use.
Paste a target URL into the system's "Create an Ad"
tool, and it will propose ad copy and images based on
page content. Advertisers can also create their own
ads from the ground up.
•Once ads are approved, Facebook offers adequate
tracking data, and bills the advertiser every couple of
days. Campaigns budgets can be set so you'll know
exactly what you're spending.
•You can target people who are members of
your page OR target people who are friends of
your fans and followers
•Draw attention to a post
•Draw attention to friends of friends when they
like your page
Can I Choose Where My Ad
Marketplace Ads display in the right-hand column
of Facebook pages. Up to five Marketplace ads
may show at one time on any given page.
Advertisers do not currently have the option to
choose on which pages their ads appear. Ads are
eligible to appear beside Apps, Photos, Groups,
Pages, Profiles, etc.
How Targeted Should My Ads
Your ad is more likely to perform better and continue
running successfully if it is being displayed to the users
who are most likely to be interested in your product or
service. Because of this, we recommend targeting your ads
to smaller, more specific groups of users at one time. This
allows you to write ad text that is more personalized,
making your ad more appealing to the users you are
reaching. It also enables you to generate better insight into
your advertising performance, and allow you to find the
most effective ad.
Tips for Ad Success
1. Be Creative With Your Ad
2. Tell The Consumer What You Want
(Like Our Page)
3. Change Ads Often
4. Watch What Works
5. Choose Your Image Wisely
6. Split variable test. Your ad contains three
components: copy, image, and targeting.
7. Dynamic Key Words