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Affiliate Tactics, Opportunities, and Traffic Comparisons

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Affiliate Tactics, Opportunities, and Traffic Comparisons

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Affiliate tactics, opportunities, and traffic comparisons will be discussed in this session.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Targeting

Kim Kaplan, Vice President, Plentyoffish

Affiliate tactics, opportunities, and traffic comparisons will be discussed in this session.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Targeting

Kim Kaplan, Vice President, Plentyoffish

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Affiliate Tactics, Opportunities, and Traffic Comparisons

  1. 1. Affiliate Summit East 2010<br />Plenty of Tactics, Tricks and Opportunities<br />Kimberly Kaplan<br />VP, Plentyoffish<br />
  2. 2. Who’s your sugar daddy?<br />
  3. 3. Here a click, there a click, everywhere a click click!<br /><ul><li> Call to action
  4. 4. Branding
  5. 5. Include information about the person you’re targeting
  6. 6. Dynamic insertion tags
  7. 7. Frequency capping</li></li></ul><li>The four B’s<br /><ul><li>Branding
  8. 8. Website URL
  9. 9. Company Name</li></li></ul><li>Pageviews<br />Clicks<br /><ul><li> $479.00 spent
  10. 10. $1.40 CPC
  11. 11. 879,835 impressions served
  12. 12. $0.50 CPM
  13. 13. 87,500 page views and climbing</li></li></ul><li>The four B’s<br /><ul><li> Branding
  14. 14. Bidding</li></ul>Spend per CPM (Canada)<br />
  15. 15. The four B’s<br /><ul><li>Branding
  16. 16. Bidding
  17. 17. Banners</li></li></ul><li>The four B’s<br />CTR of one ad<br /><ul><li>Branding
  18. 18. Bidding
  19. 19. Banners
  20. 20. Burnout</li></li></ul><li>It’s all about performance<br /><ul><li> Tracking ad performance
  21. 21. Creative vs text </li></ul>Good<br />Bad<br />
  22. 22. Segmenting<br /><ul><li> Testing various demographics
  23. 23. POF segmenting ‘Cross Tab Reports’
  24. 24. Start wide and narrow down</li></li></ul><li>Why did your ads get declined?<br /><ul><li> You’re in a grey area
  25. 25. Inappropriate pictures</li></li></ul><li>Why did your ads get declined<br /><ul><li> You’re in a grey area
  26. 26. Inappropriate pictures
  27. 27. Ads that confuse users</li></li></ul><li>Why did your ads get declined<br /><ul><li> You’re in a grey area
  28. 28. Inappropriate pictures
  29. 29. Ads that confuse users
  30. 30. You’re uploading the wrong size</li></li></ul><li>Why did your ads get declined<br /><ul><li> You’re in a grey area
  31. 31. Inappropriate pictures
  32. 32. Ads that confuse users
  33. 33. You’re uploading the wrong size
  34. 34. You’re missing information
  35. 35. We’re human</li></li></ul><li>Why listen to us?<br />
  36. 36. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />Poll: Q&A for Affiliate Tactics, Opportunit...<br />

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