Chatbot Marketing Master Class - Arvell Craig, Chatbot Funnels
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This document discusses using chatbots for marketing inside Facebook Messenger. Chatbots allow accessing profile data of 1.3 billion Messenger users to advertise, convert leads, and run automated campaigns. Chatbot funnels in Messenger can generate 3-5 times more engagement than email marketing. An example chatbot funnel is presented that welcomes users, qualifies leads through conversation, nurtures with relevant content, and dynamically responds to questions. Chatbots are shown to achieve higher open and click through rates than email for abandoned cart recovery. The presenter is available to provide additional help on chatbot marketing strategies.
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Chatbot Marketing Master Class - Arvell Craig, Chatbot Funnels
- 1. Arvell Craig CHIEF EXECUTIVE OFFICER, CHATBOT FUNNELS HOUSTON, TX ~ JUNE 6 - 7, 2018 | DIGIMARCONSOUTH.COM #DigiMarConSouth Chatbot Marketing Master Class MASTERCLASS
- 2. Conceptual Ideas Strategic Applications Chatbotfunnels.me
- 3. The Problem • User Attention • Platforms
- 4. • User Attention • Platforms The Opportunity
- 5. There are 1.3 Billion Facebook Messenger Users Whom You Can Advertise, Convert and Run Automated Nurture Campaigns That Generate 3-5 TIMES more ENGAGEMENT than Email Marketing!
- 7. 54.5% Take Promotion 27.2% Request Live Person After Subscribing… 75% Engagement
- 8. 52% Open | 12% Click $1,910 Recovered Revenue Abandon Carts: Email 93% Open | 51% Click $3,074 Recovered Revenue Abandon Carts: Messenger
- 9. 95% Open Rate 60% CTR 22.5% Email Collected 41.1% Webinar Attendance 53.2% Conversion from Attendees 11.7% Conversion from Subscribers Webinar Funnels
- 10. What Does this Chatbot Funnel Look Like?
- 11. If You Stay to The End…
- 12. • Digital Marketing for 16 yrs ( Agency, Consulting, Coaching ) • Email & Chatbots • Building & Speaking on chatbots for 14 months • Partner with the Leading Chatbot Consultant for Chatfuel and ManyChat Arvell Craig
- 13. OVERVIEW What is a Chatbot? Why Chatbot Funnels in Messenger? How Lead Generation Works Q&A // DEMO ADDITIONAL HELP
- 14. What is a Chatbot? Chatbots are interactive software platforms that reside in apps, live chat, email, and SMS and can behave in a human-like manner.
- 16. MINDSE T Why Chatbot Funnels Inside FB Messenger?
- 18. Accessible Profile Data 1. First & Last Name 2. Profile Pic 3. Gender 4. Geo Location 5. Time Zone 6. Last Referral Ad 7. Is Payment Enabled 8. Email & Phone **
- 19. Chatbot Funnels • Lead Gen • Lead Nurturing
- 21. Traditional Funnel Ad Static Landing Page Webinar White Paper Free Consult VSL Product Lead
- 22. Traditional Funnel Ad Static Landing Page Nurture & Follow Up
- 23. Traditional Funnel Ad Static Landing Page Nurture & Follow UP Retarget
- 24. Chatbot Funnel Ad Asset / Landing Page 🗣🗣 Conversation (Messenger)
- 25. Chatbot Funnel Ad Asset / Landing Page 🗣🗣 Conversation (Messenger) Deliver the Offer ✓ Qualify ✓ Segment ✓ Nurture ✓
- 26. 🗣🗣 Ad Static Landing Page Ad Email Nurture (10-20%) Chatbot Nurture (50-80%)
- 27. CHATBOT LEAD GENERATION - Facebook Page Optimized - Facebook Ads - Facebook Comment Tool - Facebook Widgets/Embed Tools - FB Messenger Code - Website Opt-ins / Lead Magnets - Website Contact Form
- 36. Welcome or On-Boarding Sequence Conversate with the Customer to Segment or Qualify Nurture Relevant Content CHATBOT LEAD NURTURING Dynamically Respond to Questions Process Payments or Book Appointments
- 39. SAMPLES
- 40. SAMPLES
- 41. SAMPLES
- 42. SAMPLES
- 44. SAMPLES
Editor's Notes
- Speaker Cover Slide
- Is there an arbitrage – is there a way to take advantage as an early adopter? Is there a threat towards to my work with the development of AI, etc.
- Anyone already build a chatbot? Anyone using live chat? Facebook Messenger in your business? Anyone not know what chatbots are?
- Anyone already build a chatbot? Anyone using live chat? Facebook Messenger in your business? Anyone not know what chatbots are?
- Anyone already build a chatbot? Anyone using live chat? Facebook Messenger in your business? Anyone not know what chatbots are?
- Is there an arbitrage – is there a way to take advantage as an early adopter? Is there a threat towards to my work with the development of AI, etc.
- Is there an arbitrage – is there a way to take advantage as an early adopter? Is there a threat towards to my work with the development of AI, etc.
- Is there an arbitrage – is there a way to take advantage as an early adopter? Is there a threat towards to my work with the development of AI, etc.
- Is there an arbitrage – is there a way to take advantage as an early adopter? Is there a threat towards to my work with the development of AI, etc.
- Is there an arbitrage – is there a way to take advantage as an early adopter? Is there a threat towards to my work with the development of AI, etc.
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- LIST BUILDING… NOT
- Is there an arbitrage – is there a way to take advantage as an early adopter? Is there a threat towards to my work with the development of AI, etc.
- Welcome Slide Template