The document discusses the branding, marketing, lighting, and design choices made for a documentary poster. To create branding recognition, the poster featured the same two actors from the documentary's "previously" section. Using the transparent Channel 4 logo allowed viewers to know where to find the documentary while also providing marketing. The original photo was lightened in Photoshop to make it less scary and create a romantic mood. Black text on a black background followed Channel 4 poster conventions to add realism and further the brand.