This task compares my previous draft of my magazine to my most recent one, outlines the changes I made, explains why I made those changes, and concludes how it will benefit my final magazine.

1. The changes I
made with the
main image was to
adjust the
saturation to make
sure the image was
brighter because it
looked quite dull
and boring at first.
I did this by going
to
image>adjustment
s>hue/saturation
and then
increasing hue by
1, saturation by 50,
and the lightness
by 1.
Main image

2. I decided to make
this change and
thought it looked
better for my
magazine because it
would help me
appeal to my younger
target audience, and
it also suits the house
style of Empire
magazine since they
like to use lots of
colour in their main
images connoting
their films are
modern.

3. I used the text tool to change
the wording of the skyline to
‘My Friend Dahmer: First look
at the scene’s thriller epic’ to
try and suit the conventions
of Empire magazine skylines.
My Friend Dahmer is a 2017
thriller film. Empire magazine
skylines tend to feature
exclusive content only in
particular films within the
similar genre to the main film
featured on the cover. This is
what I’ve seen in most of
their magazines from my
research.
SKYLINE

4. From my previous draft, the font used was different and I realised Empire use serif
fonts for their date and price. I applied this to my product by by using Da Fonts to
install the Sans Serif font and made my date and price ‘October 2018 £3.99’ whereas
the real media text above is charged at £4.99. I set this price at £3.99 to attract a
larger audience segment i.e. those on lower incomes such as younger teenagers so
they too can purchase the magazine too because I intend to target a young audience.
I’ve also set the prices in dollars too just like the real media text above which is what
Empire usually do in order to widen their product to a global audience.

5. I noticed that with most Empire magazine cover lines they contain these boxes surrounding them. They usually do this to
section out or categorise the different story types by colour coding them. I applied this in my product by using the shape
tool on Photoshop to create white boxes outside the specified movie articles such as Gone Girl and Shutter Island to let the
audience know it's about the film itself. I then developed this convention by using blending options to add a shiny effect to
the large film names to catch the audience's attention. 'Gone Girl – Did Nick Dunne kill Amy Dunne' - this raises enigmas for
the audience because they are more likely to read inside the magazine to unfold the truth.

6. With the inception example, I
used this story as a replacement
for American Psycho because my
younger target audience would
be less likely to be interested in
older films from over a decade
ago such as American Psycho and
Seven. Whereas, Inception is a
2010 film which isn't too old for
my audience.

7. STICKER
I made changes to the wording, and the style of the sticker. In my
previous draft, it was 'Jason Napper, from cry baby to murder' and I
didn't like it too much because it's not what Empire magazines tend
to do in their stickers. Instead, typical Empire magazines promote
other films, use exclusive stories, and use other promotional
materials. I then use the text tool to create VUE cinema tickets on
offer. I did this to encourage my audience to go and watch all these
films in the cinema. I then used the colour tool to change VUE to
orange to represent the unique logo of VUE cinema and their
house style as orange associates with warmth and haziness. I then
made the cinema font again to draw the viewer's attention. I added
an exclamation mark on the end to connote to the audience that
this opportunity is emerging in terms of trends in audience
behaviour as more of them are purchasing tickets to watch the film
in cinema. I feel this benefits the final film because this is where
the promotional materials come in to encourage box office revenue
to increase, therefore the film is likely to be a success. Lastly, I
changed the colour of the actual sticker to red to suit the colour
schemes of the title, boxes, and masthead whereas before it was
gold which didn't really work with the orange VUE font.

8. Banner
With this, I tilted the banner to fit Empire
conventions as I was inspired by this example, and
I changed the first image to the psychologist scene
because the one from the previous draft
realistically won't be featured in our film.
Click to add text