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Theory- Meaning
Rhiannah Baker
Snake
 Denotation
 A reptile
 Connotation
 Evil?
Flag
 Denotation
 A piece of material that represents a
country
 Connotation
 Patriotism, the UK, Monarchy
Gun
 Denotation
 Deadly weapon
 Connotation
 Violence, death, America
Coraline
(2009)
Coraline is a thriller fantasy film.
The merging of the two colours in the centre
of the poster with the dark purple and the
bright blue represents the crossing of the
two worlds, the Good and the Evil, but also
day and night.
This animated film places Coraline in the
foreground of the poster, right in the centre
to further highlight her as being the Main
Character.
The placement of the black cat next to the
main character shows that somehow, the cat
places an important role in the movie.
The colours Coraline is wearing, may
represent the fact that Coraline can cross
between the two worlds, the good and evil.
Tim Burton
Sweeney Todd (2007)
Sweeney Todd is a Drama/Thriller
film.
The black makes the audience feel
uncomfortable and uneasy due to
the sense of mystery it portrays.
The main character is shown is in
dark colours, covered by shadows
holding a ‘cut throat’ razor to
intimidate the whoever sees the
poster. The red colour, which is the
only colour on the poster,
symbolises blood, and the fact it is
splattered further adds to the
horror theme.
The darkness is scary bc spooks.
Tim Burton
Alice in Wonderland (2010) Tim Burton
At a first glance of the poster the film
looks like a very happy, and child friendly,
family film. However when you watch the
film, you find out that that isn’t true,
that it actually follows Director Tim
Burton’s dark and eerie theme.
The bright vibrant colours along with both
real life and animated characters, create
a trippy and exciting world.
Soundtrack
 Clip 1
 The soundtrack makes the clip seem more
like action and adventure, and that
something may go wrong.
 Clip 2
 This soundtrack makes the clip suggest
there is a romantic connection between
the two characters.
Shining
 The music was changed from the tense minor music
from the original trailer to the happy, major music to
make the theme seem more of a romance than a horror.
 The length of clips in the original trailer are short to
create tension, however in this fan made version uses
longer pieces of footage the film.
 In this trailer, few violent scenes are used. More scenes
are taken out of context to appear as a happy family
film rather than a nightmare fuelled horror.
Scary Mary
 All music that plays, is played in a minor key, and at
tense moments such as the table falling over he music
spikes. The music is high pitched and has an eerie tone
to it. The soft tone of the calming babysitters voice
along with the contrasting music make the audience
question the babysitters true intentions.
Stereotypes
Men
 Strong
 Brave
 Butch
 Sporty
Women
 Weak
 Delicate
 Cooking
 Cleaning
Stereotypes
Upper Class
 Rich
 Snobby
 Privately educated
 Spoilt
Working Class
 Low wages
 Hard workers
 State school
 Street-wise
Stereotypes
Old People
 Bad with technology
 Wise
 Rude/Obnoxious
 Likes bingo
Young People
 Good with technology
 Arrogant
 Rude
 Disrespectful
Iconography- Western
Showdowns
Cowboy hats
and whips
Guns
Wanted
Posters
Hot Desert
Cowboy boots
Lasso
Horses
Old towns
Saloons
Iconography- Sci-Fi
Aliens
Other Worlds
Robots
Spaceships
Space
Iconography- Fantasy
Fairies
Dragons
Unicrorns
Castles
Mermaids
Good VS Evil
Narrative
 Narrative Definition
 A product’s storyline
 Linear Narrative Definition
 A storyline that is presented in the order; beginning, middle
and end
 Linear Narrative Film Example
 The Nightmare Before Christmas
 Non-Linear Narrative Definition
 A storyline that jumps around the product’s timeline; out of
order/sequence, flashbacks, flashforwards
 Non-Linear Narrative Film Example
 Deadpool
Clip Analysis
 The Bad guys costumes are all in dark colours, like
black, using red props which give connotations of
evilness making it clear to the audience that they are
the villains. The lighting is always darker around the
bad guys, and even the light from the good guys
lightsaber show that he is good. The dialogue suggests
who is good and bad, and who the audience might
support. The camera work focuses a lot on the good
guys to help make a connection between them and the
audience. There is lots of fast editing to build up the
tension and action, the music goes along with this.

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Theory meaning pro-forma 2

  • 2. Snake  Denotation  A reptile  Connotation  Evil?
  • 3. Flag  Denotation  A piece of material that represents a country  Connotation  Patriotism, the UK, Monarchy
  • 4. Gun  Denotation  Deadly weapon  Connotation  Violence, death, America
  • 5. Coraline (2009) Coraline is a thriller fantasy film. The merging of the two colours in the centre of the poster with the dark purple and the bright blue represents the crossing of the two worlds, the Good and the Evil, but also day and night. This animated film places Coraline in the foreground of the poster, right in the centre to further highlight her as being the Main Character. The placement of the black cat next to the main character shows that somehow, the cat places an important role in the movie. The colours Coraline is wearing, may represent the fact that Coraline can cross between the two worlds, the good and evil. Tim Burton
  • 6. Sweeney Todd (2007) Sweeney Todd is a Drama/Thriller film. The black makes the audience feel uncomfortable and uneasy due to the sense of mystery it portrays. The main character is shown is in dark colours, covered by shadows holding a ‘cut throat’ razor to intimidate the whoever sees the poster. The red colour, which is the only colour on the poster, symbolises blood, and the fact it is splattered further adds to the horror theme. The darkness is scary bc spooks. Tim Burton
  • 7. Alice in Wonderland (2010) Tim Burton At a first glance of the poster the film looks like a very happy, and child friendly, family film. However when you watch the film, you find out that that isn’t true, that it actually follows Director Tim Burton’s dark and eerie theme. The bright vibrant colours along with both real life and animated characters, create a trippy and exciting world.
  • 8. Soundtrack  Clip 1  The soundtrack makes the clip seem more like action and adventure, and that something may go wrong.  Clip 2  This soundtrack makes the clip suggest there is a romantic connection between the two characters.
  • 9. Shining  The music was changed from the tense minor music from the original trailer to the happy, major music to make the theme seem more of a romance than a horror.  The length of clips in the original trailer are short to create tension, however in this fan made version uses longer pieces of footage the film.  In this trailer, few violent scenes are used. More scenes are taken out of context to appear as a happy family film rather than a nightmare fuelled horror.
  • 10. Scary Mary  All music that plays, is played in a minor key, and at tense moments such as the table falling over he music spikes. The music is high pitched and has an eerie tone to it. The soft tone of the calming babysitters voice along with the contrasting music make the audience question the babysitters true intentions.
  • 11. Stereotypes Men  Strong  Brave  Butch  Sporty Women  Weak  Delicate  Cooking  Cleaning
  • 12. Stereotypes Upper Class  Rich  Snobby  Privately educated  Spoilt Working Class  Low wages  Hard workers  State school  Street-wise
  • 13. Stereotypes Old People  Bad with technology  Wise  Rude/Obnoxious  Likes bingo Young People  Good with technology  Arrogant  Rude  Disrespectful
  • 14. Iconography- Western Showdowns Cowboy hats and whips Guns Wanted Posters Hot Desert Cowboy boots Lasso Horses Old towns Saloons
  • 17. Narrative  Narrative Definition  A product’s storyline  Linear Narrative Definition  A storyline that is presented in the order; beginning, middle and end  Linear Narrative Film Example  The Nightmare Before Christmas  Non-Linear Narrative Definition  A storyline that jumps around the product’s timeline; out of order/sequence, flashbacks, flashforwards  Non-Linear Narrative Film Example  Deadpool
  • 18. Clip Analysis  The Bad guys costumes are all in dark colours, like black, using red props which give connotations of evilness making it clear to the audience that they are the villains. The lighting is always darker around the bad guys, and even the light from the good guys lightsaber show that he is good. The dialogue suggests who is good and bad, and who the audience might support. The camera work focuses a lot on the good guys to help make a connection between them and the audience. There is lots of fast editing to build up the tension and action, the music goes along with this.

Editor's Notes

  1. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  2. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  3. Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
  4. Discuss what genre the music gives the image. Reference the sort of music and how it makes you feel about the image? What does it suggest about the characters or what is about to happen?
  5. What techniques have been used to make the trailer appear as if it is a romantic comedy. Discuss sound and editing.
  6. What techniques have been used to make the trailer appear as if it is a horror film. Discuss sound and editing.
  7. List the positive and negative stereotypes linked with these social groups
  8. List the positive and negative stereotypes linked with these social groups
  9. List the positive and negative stereotypes linked with these social groups
  10. List iconography you would associate with the genre. Add images where/if relevant
  11. List iconography you would associate with the genre. Add images where/if relevant
  12. List iconography you would associate with the genre. Add images where/if relevant
  13. Discuss the clip and reference how meaning has been created through the use of Costume/Dialogue/Props/Lighting/Camerawork/Editing/Music/Colour Reference clear examples from the clip https://www.youtube.com/watch?v=BXoJeLDyVBY