2. COMPANY LOGOS
As the trailer starts we see the logo’s for Sony and
Colombia Pictures. This clearly states the companies
which produced and distributed by. This is a very
common convention of trailers where the companies
are announced first and possibly mentioned again at
the end of the trailer. For my trailer I would use fake
production companies to address the convention but
not infringing on anything copyrighted.
3. Each of these title cards are on screen for only one second and fade
in between shots. Their aim is to involve the viewer into the trailer
completely immersing them into the story. The direct address ‘your’
speaks to the consumer directly and brings them into the narrative
of the trailer. They also include the time the film will be coming
(summer) in order to advertise it to likely customers.
TITLE CARDS
4. ESTABLISHING SHOT
The establishing shot gives a setting to the film: a
bright and vibrant beach. The shot is taken from a very
high angle birds eye view most likely using a drone to
character can be seen in the background. There are
also dark shapes in the water giving the scene dark
undertones and suggesting something sinister in the
water. The lighting is high key here to show lot of
detail within the scene.
5. MATCH ON ACTION
This shot in the trailer occurs as the camera slowly moves towards somebodies hand
as they grip the surfboard it then quickly cuts to Blake Lively biting an apple. This
suggests something was going to bite the hand, something in the shallows. The
event foreshadows later events in the trailer as we see other surfers being eaten by a
great white shark. There is obvious emphasis on the crunch of the apple as she bites
it we see in the close up shot of her.
6. QUICK CUTS
At one point in the trailer there is a
quick succession of multiple different
shots fading in and out on the sound
of a beat. This is very common in
thriller or horror movies where the
camerawork disorientates the viewers
to excite them. Each time the shot
fades in a new one a beat plays in the
soundtrack to coincide with multiple
events being shown. For a trailer this
is effective because it shows multiple
scenes without context adding to the
mystery of the plot. The lighting
ranges from high to low key for
different scenes the man crawling is
low key to show his struggle of
getting along the beach.
7. SOUND
The sound used in the trailer is very bass heavy which adds to the tension
of the story the sound gets louder and more intense as something
important happens in the trailer. As soon as the shark is seen the music
gets faster coinciding with shots of different aspects of the film to keep
viewers attention. The sound bridge linking the scenes reflects the high
octane feeling of the movie. There isn’t much dialogue used but when
there is it works to set up a story. We learn the character is at the beach
because of her mother and that’s the only backstory we are given. Then,
after the shark is seen, the dialogue turns to desperate shouting as the
main character tries to save others. The music becomes more tense as we
see the shark and once Lively’s character is alone she talks to herself to
highlight her loneliness in the situation.
